Target market insights platform for B2B SaaS marketers

Get hi-fi intel straight from your target customers, on-demand.

• Find out how target customers see your product and messaging
• Understand their big pain points and how they buy
• Learn what your buyers need to hear to convert

Schedule a demo

Sign up free

Demand gen and product marketers at leading companies use Wynter

73% increase in visit to trial conversion rate.

Source

Over 40% increase in conversion rates of demo and home page.

Source

Databook found the perfect category and grew their inbound leads by 10x

Source

Get rich, qualitative feedback straight from your ICPs

Wynter gives you access to its proprietary network of 50,000+ B2B professionals. We probably have your exact target buyers.

Every participant's identity is verified through LinkedIn and their corporate email.

High-quality insights delivered in 12-48 hours. 100% self-serve platform.

See if we have your audience

How we recruit people

Transform ICP feedback into a winning go-to-market strategy.

The idea of understanding exactly who you're building your brand for is one of the great marketing disciplines.

• Get to compelling and differentiated messaging
• Make your go-to-market strategy more effective

Who's your ICP: who cares the most about your differentiated value?

Pain points: what are their top challenges and priorities?

Value proposition: which offer makes them want to buy us?

Channels: where do they go for information to learn about our stuff?

Pricing: what's the value of solving problems? What's the willingness to pay?

Brand preference: which vendors are top of mind? What'd make them switch?

Your target market needs to inform your strategy. But their feedback is hardest to get.

Wynter makes it easy to find out how your target customer think and what they want. Everything on-demand. Results in 12-48 hrs.

1. Develop your go-to-market strategy from target customer insights

Discover your target customers top pain points. Build your messaging and revenue strategy from these insights.

Target customer surveys

Survey your ICPs about the problems your product solves. Use the insights as the foundation for your messaging and GTM strategy.

Demand research surveys

Conduct brand awareness surveys to learn about your mental availability building efforts and category buyer preferences. Aided recall and unaided recall.

2. Find messaging that resonates with your target buyers

What is your ideal customer thinking when they read your messaging? Do they find it interesting or boring?

What piques their curiosity, what turns them off?

B2B message testing

Effective message testing is effective marketing. Get data on how your target audience perceives your messaging, and what you need to do to improve it.

Preference tests

Which value proposition is most compelling to your ICPs? Let them vote.

B2B user testing

See videos on how your target B2B customers navigate your site, signup funnels and product onboarding. Identify sources of friction, so you can fix them.

3. Live meetings, on-demand

Schedule interviews or sales meetings with your target accounts. Learn about their pain points, needs, or get feedback on your sales pitch.

Book 5, 10 or 20 meetings with your ICPs, and we'll get them scheduled within a week.

On-demand sales meetings

Once you have identified your ICP and have nailed your messaging, you're ready for more demos.

You can use Wynter as your BDR, and book demos. Select and define your ICP, pick desired quantity of meetings, and we'll do the rest.

Target customer interviews

Book and conduct 30 or 60 minute interviews with your ICPs. Get rich qualitative data on their pains, desired gains, and how they perceive you.

Get a demo

Dave Gerhardt

Founder

Exit Five

I don't know why every B2B marketing team isn't using Wynter.
‍

Guillaume Cabane

Co-Founder & General Partner

HyperGrowth Partners

Wynter has been instrumental in helping the companies I advise find a message that resonates with their target customer.

Try the interactive audience selection demo

Get up to 73% more demos and signups through better messaging

The bulk of your conversion rate is determined by your messaging - do they want what you offer? You improve the effectiveness of your messaging by focusing on these individual layers:
‍

1

Clarity

Explain your product so your target customers get it.

2

Relevance

Make the ideal customer feel it's for them.

3

Value

Increase both motivation to take action and willingness to pay.

4

Differentiation

Explain why choose you over alternatives.

Wynter gives you data in just 12-48 hrs on how your messaging performs across all these four layers, so you can convert more customers.

Find out what your target customers want

Conduct ideal customer profile (ICP) research in only a few clicks. Build the survey, choose your ICP, and get results back in 12-48 hours.
‍
B2B surveys let you find out their top pains, desired gains, jobs-to-be-done and whatever else you're curious about.

Use the insights to craft more relevant, more compelling messaging.

These marketers use Wynter to get their buyer insights

Launch your test or survey in the next couple of minutes.

Get a demo

Jess Petrella

Director of Product Marketing

Unbounce

The quality of responses is a 10/10. Possibly the most difficult thing to achieve: your product delivers better than advertised.

Deborah Kelson

VP Marketing

Switchboard

We are running our 7th test today. we love the ability to get insights very quickly, make tweaks, and test again

Paul Zalewski

VP Marketing

Verblio

Wynter is so good I almost don't want to tell anyone about it so it can be my secret weapon.

Marcus Taylor

CEO

Venture Harbour

The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold

Brad Kilpatrick

Senior Director

Ramsey Solutions

We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back.

Scott Tousley

Head of Marketing

HubSpot

We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.