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How to Win at Product Marketing

Global B2B product marketing event on December 6, 2021.
100% free.

Product marketing is where marketing and strategy come together. To become a product marketing champion, you need to learn how to

• understand the market
• motivate customers
• choose the market segments to target
• beat the competition
• design an effective go-to-market plan
• do effective positioning
• craft messaging that works

Learn from the world's best product marketers.

Our speaker lineup is the ultimate "who is who in product marketing", true champions in the field.

Some of the names taking the stage are

Jason Oakley
Senior Director, Product Marketing @Klue
Jason Oakley is the Sr. Director of Product Marketing at Klue, a platform helping product marketers enable their sales teams with relevant competitive insights and content they need to win. Prior to Klue, Jason built and led product marketing teams at Chili Piper and Uberflip. Always a builder, Jason loves the challenge of establishing product marketing practices in fast-growing startups, creating new market categories, and enabling teams to be great storytellers. Like many, his path to product marketing included roles in demand gen, sales, and customer success. He lives with his family in Collingwood, Ontario.
Andrew McCotter-Bicknell
Head of Competitive Intelligence @ClickUp
One of the top competitive intelligence voices for B2B, Andy McCotter-Bicknell helps companies build programs that crush their competitors. He's the Head of Competitive Intelligence at ClickUp, and former CI lead at ZoomInfo. Andy has enabled hundreds to build, sell, and market products that resonate with customers and differentiate from competitors. Get Andy's playbook at competitiveplaybook.com
Peep Laja
CEO at Wynter, CXL
Peep is a former champion of experimentation and optimization turned business builder. Now he grows a portfolio of companies. Founder of CXL, Speero, and Wynter.
James Doman-Pipe
Senior Product Marketing Manager @Remote
James is a strategic technology marketer, leading product marketing at startups through to successful exits. Named "Positioning & Messaging Maestro of the Year" by the PMA, James is a full-time product marketer at Remote and writes the Building Momentum newsletter.

Also taking the stage

Alissa Lydon - Director of Product Marketing @LogDNA

Andrew Hatfield - Head of Cloud Strategy @NetApp

April Rassa - VP of Product Marketing @HackerOne

Daniel Kuperman - Head of Product Marketing @Atlassian

Hasha Kalapala - Senior Director of Product Marketing & Brand @TrustRadius

Jameelah Calhoun - Head of Product Marketing @Audible

Kalyn New - Senior Director of Product & Customer Marketing @CM Group

Laura Curk - Product Marketing Manager @Achievers

Loren Elia - Director of Product Marketing @HoneyBook

Natala Menezes - Head of Product Marketing @Grammarly

Rachael Tomaney - Director of Product Marketing @ACI Worldwide

Rajendran Nair - Vice President Product Marketing @Medallia

Sarah Din - Vice President of Product Marketing @Unbabel

Sarah Lambert - VP of Product Marketing @Buckzy Payments

Shreya Kothari - Product Marketing Lead @Finturi

Srikant Kotapalli - VP Product Marketing @ Insider

Vibhor Kumar - Product Marketing @HighRadius

... and many more

Sign up for free

Wynter Olympics is a 100% free event. If you can't make it live, we'll send you the recordings.