How to Win at Product Marketing

Global B2B product marketing event on December 6, 2021. 100% free.

Product marketing is where marketing and strategy come together. To become a product marketing champion, you need to learn how to

• understand the market
• motivate customers
• choose the market segments to target
• beat the competition
• design an effective go-to-market plan
• do effective positioning
• craft messaging that works

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Learn from the world's best product marketers.

Our speaker lineup is the ultimate "who is who in product marketing", true champions in the field.

Some of the names taking the stage:

Jodi Innerfield

Director of Product Marketing @ Salesforce

Jodi is a seasoned product marketer known for simplifying complex problems into compelling, impactful stories and initiatives. Her marketing career spans content strategy and development, new product launches, solutions marketing, messaging and positioning, as well as building and scaling teams of talented marketers.

Phill Agnew

Senior Product Marketer @ Hotjar

Phill is the senior product marketer at Hotjar, product marketing ambassador at the PMA, and host of Nudge, the only podcast dedicated to consumer psychology. He specializes in consumer behavior, looking specifically at applying behavior science at each stage of the marketing funnel.

Jason Oakley

Sr. Director, Product Marketing @ Klue

Jason Oakley is the Sr. Director, Product Marketing at Klue, where he leads go-to-market strategy, positioning, enablement, and pricing. Like many, his path to product marketing included roles in demand gen, sales, and customer success. He's launched new products, repositioned others, and helped build new market categories with multiple SaaS startups. He lives with his family in Collingwood, Ontario.

Hugo Macedo

Senior Director Product Marketing @PandaDoc

Hugo is passionate about People, the New, and the Change in between. For him, this means Marketing, Innovation, and Transformation. Over 20 years, he built a diverse experience across multinationals, consulting, and startups. Currently serves as Senior Director of Product Marketing at PandaDoc — a unicorn tech startup going after your paperwork.

Christy Roach

Head of End-User Marketing @ Airtable

Christy Roach has over a decade of experience in B2B product marketing, with a specific emphasis on helping startups scale. She's currently Head of End-User Marketing at Airtable, overseeing core & growth product marketing, pricing and packaging, end-user enablement, and Community efforts. Before Airtable, she held product marketing roles at Envoy, Asana, Gusto, and Intuit.

Marcus Andrews

Director of Product Marketing @Pendo

Marcus Andrews is the Director of Product Marketing at Pendo.io where he leads a team of marketers that position products, create go-to-market strategy, and launch products. He is passionate about product marketing, his family, and basketball. He’s an active member of the larger product marketing community, a writer, speaker, and host of The Product Marketing Experts Podcast.

Anand Patel

Director of Product Marketing @Appcues

Anand is a product marketer that found himself in the role as a way to blend his product management and marketing experiences. Who knew he’d fall in love with it. Currently the Director of Product Marketing at Appcues (a tool that all PMMs should take advantage of *wink*) and previously led product marketing at TeamSnap and Paysafe.

Natala Menezes

Global Head of Product Marketing @Grammarly

Natala is a product marketing executive with expertise in building enterprise-scale teams, ecosystem development, and end-to-end product experiences. Today, she leads the product marketing organization at Grammarly, the world’s best communication assistance platform. Previously, she held leadership roles at GOOG, MSFT, AMZN, SFDC, and a few startups (TeachStreet, Localytics, and AK, acquired by NSR).

Div Manickam

Mentor | Product Marketing Influencer

Div has led B2B SaaS initiatives in startups and Fortune 500 technology companies for 10+ years. With disciplined product marketing across the buyer journey and cross-functional relationships, she empowers mindful teams and foster a vulnerable culture where everyone's voice is heard.

JD Prater

Head of Marketing @Osmos

JD is currently the Head of Marketing of Osmos. He excels at taking products to market and developing narratives that resonate with audiences, grow revenue, and build a tribe. Before joining Osmos, he led marketing teams at AWS, Google Fiber, and Quora. You can find him hosting the Thrills and Chills product marketing podcast.

Jenna Crane

Director of Product Marketing @Klaviyo

Jenna Crane is the Director of Product Marketing at Klaviyo. She has more than a decade of experience marketing B2B technology, at companies like Dropbox, Upwork, and Drift. She specializes in the hypergrowth stage — building world-class product marketing functions that help startups quickly and sustainably accelerate from early adopters to mainstream success.

Mandy Schafer

Enterprise Product Marketing Lead @Miro

Mandy is an experienced Product Marketing manager based out of Amsterdam, Netherlands. Her focus has been in collaboration technology, enterprise security, and Account Based marketing. Her experience ranges from high growth startups like Dropbox, Miro and Demandbase to early stage start ups, such as Chartio and Zinc, to large multi-national corporations including Oracle, Autodesk, IBM and Intel

Trevor Pyle

Director Product Marketing @Quantum Metric

Trevor leads the platform product marketing team at Quantum Metric. His team focuses on GTM product launch, pricing/packaging, competitive strategy, customer activation, and messaging/positioning. Trevor's satisfaction as a leader comes from the people he helps, the internal reliability he creates, and the business outcomes he drives.

Blanca Barthe

Product Marketing Specialist @ACI Worldwide

Blanca has been at ACI Worldwide for nearly three years, a global payment software company. She has a breadth of experience in payments product marketing and her current focus is on the banks and financial intermediaries segment of the business.

April Dunford

Positioning expert, author of "Obviously Awesome"

April is a globally recognized leader in positioning.

She advises companies on new product introduction and market positioning, go to market strategy and how that intersects with marketing, product, sales and customer success.

Marcus Andrews

Product Marketing at HubSpot

Marcus designs narratives, creates go-to-market strategy, and launches products at HubSpot. Prior to HubSpot he was at Google, bringing AdWords and YouTube products to market. He hosts a podcast for Product Marketers - The Product Marketing Experts, and is the author of Narrative Design for Business.

Louis Grenier

Founder at EveryoneHatesMarketers

Louis fights marketing bullshit. He runs a popular marketing podcast, puts on workshops to help companies stand out, and consults on radical differentiation.

Natala Menezes

Global Head of Product Marketing @Grammarly
Natala is a product marketing executive with expertise in building enterprise-scale teams, ecosystem development, and end-to-end product experiences. Today, she leads the product marketing organization at Grammarly, the world’s best communication assistance platform. Previously, she held leadership roles at GOOG, MSFT, AMZN, SFDC, and a few startups (TeachStreet, Localytics, and AK, acquired by NSR).

Mandy Schafer

Enterprise Product Marketing Lead @Miro
Mandy is an experienced Product Marketing manager based out of Amsterdam, Netherlands. Her focus has been in collaboration technology, enterprise security, and Account Based marketing. Her experience ranges from high growth startups like Dropbox, Miro and Demandbase to early stage start ups, such as Chartio and Zinc, to large multi-national corporations including Oracle, Autodesk, IBM and Intel

Jenna Crane

Director of Product Marketing @Klaviyo
Jenna Crane is the Director of Product Marketing at Klaviyo. She has more than a decade of experience marketing B2B technology, at companies like Dropbox, Upwork, and Drift. She specializes in the hypergrowth stage — building world-class product marketing functions that help startups quickly and sustainably accelerate from early adopters to mainstream success.

Jason Oakley

Sr. Director, Product Marketing @ Klue
Jason Oakley is the Sr. Director, Product Marketing at Klue, where he leads go-to-market strategy, positioning, enablement, and pricing. Like many, his path to product marketing included roles in demand gen, sales, and customer success. He's launched new products, repositioned others, and helped build new market categories with multiple SaaS startups. He lives with his family in Collingwood, Ontario.

Christy Roach

Head of End-User Marketing @ Airtable
Christy Roach has over a decade of experience in B2B product marketing, with a specific emphasis on helping startups scale. She's currently Head of End-User Marketing at Airtable, overseeing core & growth product marketing, pricing and packaging, end-user enablement, and Community efforts. Before Airtable, she held product marketing roles at Envoy, Asana, Gusto, and Intuit.

Phill Agnew

Senior Product Marketer @ Hotjar
Phill is the senior product marketer at Hotjar, product marketing ambassador at the PMA, and host of Nudge, the only podcast dedicated to consumer psychology. He specializes in consumer behavior, looking specifically at applying behavior science at each stage of the marketing funnel.

Jodi Innerfield

Director of Product Marketing @ Salesforce
Jodi is a seasoned product marketer known for simplifying complex problems into compelling, impactful stories and initiatives. Her marketing career spans content strategy and development, new product launches, solutions marketing, messaging and positioning, as well as building and scaling teams of talented marketers.

Clare Hegg

Director of Product Marketing @ Treez
Clare has over a decade of experience in product marketing, branding, product and corporate strategy, and sales enablement. She is compelled to keep moving forward, and am driven by impactful work, and build strong relationships across an organization and beyond.

Varun Choraria

Sr. Associate, Product Marketing @ Vymo
Varun is currently with Vymo as a product marketer. Previously, he's run his own creative agency catering to the enterprise market, worked as a marketing consultant with Series-A level startups. He's also the author of miracle-preneuring, a self-help book.

Blanca Barthe

Product Marketing Specialist @ACI Worldwide
Blanca has been at ACI Worldwide for nearly three years, a global payment software company. She has a breadth of experience in payments product marketing and her current focus is on the banks and financial intermediaries segment of the business.

Andrew Stinger

Marketing Lead @ Coda
Andrew supports an incredible team delivering on Coda's mission via Product Marketing, PR/Comms & Events, while taking over 100 feature improvements to market in 12 months. Privileged to work closely with Coda's Brand, Solutions, Partnerships, Product, Design, Engineering and Customers teams every day.

Charlene Wang

VP & Head of Marketing @ Fin.com
Charlene is VP & Head of Marketing at Fin.com, where she leads marketing for the rapidly growing Work Insights Platform backed by Coatue, Accel, Kleiner Perkins, and First Round Capital. Formerly, she was Director of Product Marketing at Coupa Software. She has led go-to-market strategy and business operations for some of Coupa’s fastest growing businesses from pre-IPO through a 20x valuation growth.

Yaagneshwaran Ganesh

Director of Marketing @ Avoma
​Yaagneshwaran (Yaag) is an award-winning marketer, a best-selling author, and a TEDx speaker. Yaag is the Director of Marketing at Avoma, and is among the top 100 global marketing technologists, and is recognized by The World Marketing Congress as one of the Marketing Mavericks.

Bianca Buckridee

VP of Product Marketing @ iTradeNetwork
Bianca has truly had a non-linear career path from elementary education to Social Customer Service pioneer and now product marketing. From tech to supply chain, she finds the best stories to tell.

Michael Olson

Director of Product Marketing @ New Relic
Michael is responsible for go-to-market strategy for New Relic products. When he’s not working closely with the sales, marketing and product teams at New Relic, you can find Michael advising organizations about DevOps, continuous delivery and observability, and running around on the soccer field.

Hugo Macedo

Senior Director Product Marketing @PandaDoc
Hugo is passionate about People, the New, and the Change in between. For him, this means Marketing, Innovation, and Transformation. Over 20 years, he built a diverse experience across multinationals, consulting, and startups. Currently serves as Senior Director of Product Marketing at PandaDoc — a unicorn tech startup going after your paperwork.

Div Manickam

Mentor | Product Marketing Influencer
Div has led B2B SaaS initiatives in startups and Fortune 500 technology companies for 10+ years. With disciplined product marketing across the buyer journey and cross-functional relationships, she empowers mindful teams and foster a vulnerable culture where everyone's voice is heard.

Trevor Pyle

Director Product Marketing @Quantum Metric
Trevor leads the platform product marketing team at Quantum Metric. His team focuses on GTM product launch, pricing/packaging, competitive strategy, customer activation, and messaging/positioning. Trevor's satisfaction as a leader comes from the people he helps, the internal reliability he creates, and the business outcomes he drives.

JD Prater

Head of Marketing @Osmos
JD is currently the Head of Marketing of Osmos. He excels at taking products to market and developing narratives that resonate with audiences, grow revenue, and build a tribe. Before joining Osmos, he led marketing teams at AWS, Google Fiber, and Quora. You can find him hosting the Thrills and Chills product marketing podcast.

Anand Patel

Director of Product Marketing @Appcues
Anand is a product marketer that found himself in the role as a way to blend his product management and marketing experiences. Who knew he’d fall in love with it. Currently the Director of Product Marketing at Appcues (a tool that all PMMs should take advantage of *wink*) and previously led product marketing at TeamSnap and Paysafe.

Peep Laja

CEO at Wynter, CXL
Peep is a former champion of experimentation and optimization turned business builder. Now he grows a portfolio of companies. Founder of CXL, Speero, and Wynter.

Marcus Andrews

Director of Product Marketing @Pendo
Marcus Andrews is the Director of Product Marketing at Pendo.io where he leads a team of marketers that position products, create go-to-market strategy, and launch products. He is passionate about product marketing, his family, and basketball. He’s an active member of the larger product marketing community, a writer, speaker, and host of The Product Marketing Experts Podcast.

Also taking the stage


Alissa Lydon - Director of Product Marketing @LogDNA

Andrew Hatfield - Head of Cloud Strategy @NetApp

April Rassa - VP of Product Marketing @HackerOne

Daniel Kuperman - Head of Product Marketing @Atlassian

Hasha Kalapala - Senior Director of Product Marketing & Brand @TrustRadius

Jameelah Calhoun - Head of Product Marketing @Audible

Kalyn New - Senior Director of Product & Customer Marketing @CM Group

Laura Curk - Product Marketing Manager @Achievers

Loren Elia - Director of Product Marketing @HoneyBook

Natala Menezes - Head of Product Marketing @Grammarly

Rachael Tomaney - Director of Product Marketing @ACI Worldwide

Rajendran Nair - Vice President Product Marketing @Medallia

Sarah Din - Vice President of Product Marketing @Unbabel

Sarah Lambert - VP of Product Marketing @Buckzy Payments

Shreya Kothari - Product Marketing Lead @Finturi

Srikant Kotapalli - VP Product Marketing @ Insider

Vibhor Kumar - Product Marketing @HighRadius

... and many more

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Wynter Olympics is a 100% free event. If you can't make it live, we'll send you the recordings.