< Workshop recordings

Brand vs Product Positioning

There's a lot of confusion about product and brand positioning. But not understanding the fundamental differences blocks you from communicating your unique value to your target audience. Watch this workshop with Maya Shah-Ceccotti where we'll explore the difference between the two.

There's a lot of confusion about product and brand positioning. But not understanding the fundamental differences blocks you from communicating your unique value to your target audience. Watch this Wynter workshop and Q&A with Maya Shah-Ceccotti (Director of Brand & Product Marketing @Shopmonkey ) where we'll explore the difference between brand positioning and product positioning and why it matters for your business.

Read about brand vs product positioning here.