B2B message testing platform

Message testing will tell you what parts of your messaging resonate with target B2B customers, and what falls flat.

When your ideal B2B customer is reading your marketing or product messaging, what are they thinking? Are they leaning in — "Wow, that's interesting!" — or are their eyes glazing over?

Which is it? You won't know until you conduct your own message test.

Effective messaging is effective marketing.

The symptoms of ineffective messaging aren’t easy to spot. You probably collect and analyze almost every imaginable metric, but how do you know your messaging is working?

Unless you do message testing, you don't.

Wynter gives you data on how your target B2B customers perceive your messaging: what's confusing or unclear, what resonate, and what misses the mark.

You'll learn what remains unclear after reading everything and discover what your messaging problems are, so you can fix them and convert more customers.

Example of a full page messaging test highlight. The text tested in this highlight is in the positive (green) range.

Where does the audience come from?

Our proprietary B2B audiences are made up of engaged professionals from various industries and roles who provide insightful responses to your questions. All are hand-validated so you can target by title, seniority, industry, and company size.
Read more here

Find answers to business questions like:

No messaging survives the first contact with the customer. Everything is a draft and a hypothesis. Put it in front of the target audience for message testing, iterate, repeat.

Most people have no idea how hard it is to get their messaging right. If you never conduct message testing, you'll never find out about all the friction in your copy.

As an example, after seeing hundreds of message test results for SaaS home pages, one thing is becoming clear: people really want you to get to the point. If you take your time telling your story, people get impatient and lose interest. Don't mince words.

Which of the arguments we're making are really resonating?
Which benefits are they most interested in?
What does the headline make them feel?
Does the reader feel we understand their role and challenges?

Data shows that website messaging is 2x as influential as design when it comes to converting visitors.

Conducting message testing with Wynter helps you identify problems in your messaging, so you can fix them and convert more customers.

We put your messaging in front of the very audience you're marketing to and you'll discover how they perceive it.

What gets them to lean in and say "tell me more"? What's boring? What gets them to roll their eyes?

Knowing the difference between what resonates vs. what turns them off is the difference between winners and losers.

How to set up a message test?

Run a message test with B2B audiences now

Set up a message test in minutes.

Elliot Roazen
Growth Marketing
The Hub, Unilever
Wynter has been a real game-changer for our innovation funnel. Being able to first test copy before it ends up on a new sales page gives your experiments a head start.