Wynter: B2B Message Testing Platform

B2B message testing platform

Message testing will tell you what parts of your messaging resonate with target B2B customers, and what falls flat.

Wynter gives you data on how your target B2B customers perceive your messaging: what's confusing or unclear, what resonates and what misses the mark.

We deliver insights from your target customers in under 48 hours.

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Marketing leaders at top B2B SaaS companies use Wynter

Effective messaging is effective marketing.

The symptoms of ineffective messaging aren’t easy to spot. You probably collect and analyze almost every imaginable metric, but how do you know your messaging is working?

Unless you do message testing, you don't.

Wynter gives you data on how your target B2B customers perceive your messaging: what's confusing or unclear, what resonate, and what misses the mark.

You'll learn what remains unclear after reading everything and discover what your messaging problems are, so you can fix them and convert more customers.

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Example of a full page messaging test highlight. The text tested in this highlight is in the positive (green) range.

Get feedback on your messaging from your exact target customers

When your ideal B2B customer is reading your marketing or product messaging, what are they thinking? Are they leaning in — "Wow, that's interesting!" — or are their eyes glazing over? Which is it?

You won't know until you run a message test.

Create messaging that truly resonates

Get to product and marketing messaging that resonates deeply with your audience.

Learn what your ICPs don't get

Lack of clarity is a killer. Find out what in your messaging is confusing.

Uncover objections

What in your messaging is triggering their bs detectors? Find out what makes them suspicious.

Know what to say, so they would buy

Discover what your ICPs need to hear to convert, what value are they after.

Where does the audience come from?

We have our own B2B audiences

Our proprietary B2B audiences are made up of engaged professionals from various industries and roles who provide insightful responses to your questions. All are hand-validated so you can target by title, seniority, industry, and company size.

Find answers to business questions like:

Which of the arguments we're making are really resonating?

Which benefits are they most interested in?

What does the headline make them feel?

Does the reader feel we understand their role and challenges?

Data shows that website messaging is 2x as influential as design when it comes to converting visitors.

Conducting message testing with Wynter helps you identify problems in your messaging, so you can fix them and convert more customers.

We put your messaging in front of the very audience you're marketing to and you'll discover how they perceive it.

What gets them to lean in and say "tell me more"? What's boring? What gets them to roll their eyes?
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Knowing the difference between what resonates vs. what turns them off is the difference between winners and losers.

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This! >> @unbounce data science findings (40k landing pages) show copy (28%) was 2x as influential as design (13%) in why visitors converted.
— Oli Gardner (@oligardner) May 27, 2020

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How to set up a message test?

Conducting message testing with Wynter helps you identify problems in your messaging, so you can fix them and convert more customers.

We put your messaging in front of the very audience you're marketing to and you'll discover how they perceive it.

What gets them to lean in and say "tell me more"? What's boring? What gets them to roll their eyes?
‍
Knowing the difference between what resonates vs. what turns them off is the difference between winners and losers.

‍

This! >> @unbounce data science findings (40k landing pages) show copy (28%) was 2x as influential as design (13%) in why visitors converted.
— Oli Gardner (@oligardner) May 27, 2020

Screenrecording of all the available Wynter audiences

Screenrecording of adding audience segmentation filters when setting up a Wynter test

Screenrecording of selecting between different Wynter test types: like a Full page messaging test, Buyer intelligence survey, preferecnce test, value proposition test. Selecting full page messaging test.

Screenrecording of setting up a full page messaging test creative. Selecting 3 different highlights on a landing page.

Screenrecording of configuring the questions of a full page messaging test. Choosing between the pre-made test templates & questions or writing your own questions

Run a message test with B2B audiences now

Set up a message test in minutes.

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Elliot Roazen

Growth Marketing

The Hub, Unilever

Wynter has been a real game-changer for our innovation funnel. Being able to first test copy before it ends up on a new sales page gives your experiments a head start.