B2B message testing

When your ideal customer is reading your marketing or product messaging, what are they thinking? Are they leaning in — "Wow, that's interesting!" — or are their eyes glazing over.

Which is it? You won't know until you conduct your own messaging test.

Effective message testing is effective marketing.

Wynter gives you data on how your audience perceives your messaging: what's confusing or unclear, what resonate, and what misses the mark.

You'll learn what remains unclear after reading everything and discover what your messaging problems are, so you can fix them and convert more customers.

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Example of a full page messaging test highlight. The text tested in this highlight is in the positive (green) range.

Find answers to business questions like:

You make your messaging more effective through testing.

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Which of the arguments we're making are really resonating?

Which benefits are they most interested in?

What does the headline make them feel?

Does the reader feel we understand their role and challenges?

Data shows that website messaging is 2x as influential as design when it comes to converting visitors.

Conducting message testing with Wynter helps you identify problems in your messaging, so you can fix them and convert more customers.

We put your messaging in front of the very audience you're marketing to and you'll discover how they perceive it.

What gets them to lean in and say "tell me more"? What's boring? What gets them to roll their eyes?
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Knowing the difference between what resonates vs. what turns them off is the difference between winners and losers.

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This! >> @unbounce data science findings (40k landing pages) show copy (28%) was 2x as influential as design (13%) in why visitors converted.
— Oli Gardner (@oligardner) May 27, 2020

How to set up a message test?

Screenrecording of all the available Wynter audiences

Screenrecording of adding audience segmentation filters when setting up a Wynter test

Screenrecording of selecting between different Wynter test types: like a Full page messaging test, Buyer intelligence survey, preferecnce test, value proposition test. Selecting full page messaging test.

Screenrecording of setting up a full page messaging test creative. Selecting 3 different highlights on a landing page.

Screenrecording of configuring the questions of a full page messaging test. Choosing between the pre-made test templates & questions or writing your own questions

Where does the audience come from?

We have our own B2B panel

Our proprietary B2B audiences are made up of engaged professionals from various industries and roles who provide insightful responses to your questions. All are hand-validated so you can target by title, seniority, industry, and company size.

For consumer audiences we tap into various reputable panel recruitment APIs.

Improve your messaging now

Setting up message testing in minutes.

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Wynter has been a real game-changer for our innovation funnel. Being able to first test copy before it ends up on a new sales page gives your experiments a head start.

Elliot Roazen

Growth Marketing

The Hub, Unilever