Message testing

When your ideal customer is reading your marketing or product messaging, what are they thinking? Are they leaning in - "wow that's interesting" - or are their eyes glazing over.

Which is it? You won't know until you conduct message testing.

Effective messaging is effective marketing.

Wynter gives you data on how your audience perceives your copy - what's confusing or unclear, what resonate or misses the mark. You'll learn what remains unclear even after reading everything.

Discover what the problems with your messaging are, so you can fix them and convert more customers.

Example of a full page messaging test highlight. The text tested in this highlight is in the positive (green) range.

Find answers to business questions like

You make your messaging more effective through message testing.

Which of the arguments you're making are really resonating?
Which benefits are they most interested in?
What does the headline make them feel?
Does the reader feel we understand their role and challenges?

Data shows that website copy is 2x as influential as design in why visitors convert.

Conducting message testing with Wynter helps you identify problems in your copy, so you could fix them and convert more customers.

We put your copy in front of the very audience you're marketing to, and you'll discover  how they perceive your messaging.

What gets them to lean in and say 'tell me more'? What's boring or gets them to roll their eyes?

Knowing the difference between what resonates vs what turns them off is the difference between winners and losers.

How to set up a message test?

Where does the audience come from?

Our proprietary B2B panel is made up of engaged, professionals from various industries and roles who provide insightful responses to your research questions. All validated through LinkedIn. Target by title, seniority, industry, and company size.

For consumer audiences we tap into various reputable panel recruitment APIs.
Read more here

Improve your messaging now

Setting up a messaging test takes only minutes.

Wynter has been a real game-changer for our innovation funnel. Being able to first test copy before it ends up on a new sales page gives your experiments a head start.
Elliot Roazen
Growth Marketing
The Hub, Unilever