How to conduct ICP research for B2B SaaS
How to use research to inform a messaging strategy that resonates with what truly matters to your ideal customers.
Speero’s Director of Research, Emma Travis, will show the importance of not just knowing who your ideal customer is, but what matters to them.
We’ll show you how to get started on this path with analyses of existing business data, and how to translate customer insights into an actionable experimentation roadmap.
What we’ll cover:
•Speero’s ICP (ideal customer profile) research process
•Examples of ICP research in practice
•Frameworks & templates to help you to get started.
100% free. August 24, 2022.
We’ll also be joined by the founder of Wynter, Peep Laja, who will be on hand for Q&A and will give a live demo of the message testing tool, Wynter.
