The rules of a successful win/loss analysis

Jeff is a full-stack marketer who can lead both data-driven demand generation and creative product marketing in SaaS companies.

Swetha Murali is a Go-to-market expert with 5+ years of experience across 3 multi-product SaaS companies - Chili Piper, ZoomInfo and Chargebee.

Dave Prager oversees both Brand & Product Marketing: two domains that pull one’s brain in two very different directions from one meeting to the next.

Gal Perelman is an experienced product marketer with over 8 years of experience in B2B marketing.

Inbar Yagur is a film school refugee who has spent the last 12 years living and breathing enablement, product, and content marketing. Over her career, she's taken her love of storytelling and brought it into her passion for product marketing - giving people true value from the content they consume and connecting it to tangible business results.

Maureen West built her career on translating complex concepts into something audiences can immediately understand, building launch machines, & using data to make decisions.

Eli is responsible for the product marketing strategy for several products in Upland Software's library, supporting the unique go-to-market strategy for each one. He studies the ever shifting market landscape and looks for creative ways to tell great stories.

Whitney has over 10 years of marketing experience in various roles & settings, including an agency, higher education, & software industries. Specific to marketing, Whitney loves crafting copy, digging into data, & truly great storytelling.

Raechel is the co-founder of Olivine. Previously she was a product marketer at Intercom where she brought two products to market (Help Center & Operator). Raechel has helped fast-growing tech companies such as Envoy, LinkedIn, and ServiceNow with go-to-market strategies.

Alfie has a short tenure (1 Year) in Product Marketing, but a long history of connecting people to products. He's working on building the Product Marketing function at HowNow, an ed-tech startup based in London. He previously worked in Customer Success - collaborating with customers and getting stuff done.