How to tie market research to business strategy.
Experimentation and research can be the most powerful levers for growth in a business.
But it has to be approached in a way it is aligned with how executive teams function.
What the business leaders actually care about is tying market research to business strategy.
• How do they position themselves against direct and substitute competitors?
• What are the competitive advantages aligned with customer motivation?
• Can research help them market to SMB, MM, and Enterprise customers differently?
• Is it possible for them to take market research insights and activate them in marketing, sales, product and customer success?
In this workshop, Jeremy Epperson will share how to become a strategic partner to the executive team and use research and experimentation to influence the way decisions get made.
100% free. October 11, 2023. 10 am CST.
We’ll also be joined by the founder of Wynter, Peep Laja, who will moderate the session and be on hand for Q&A.