Landing Page Testing for B2B

If you can acquire customers cheaper than the competition, you dominate. The fastest way to achieve this is by improving the landing page copy.

Run a landing page message test to identify where it falls short, so you can improve it and convert more customers.

Get feedback on your landing page copy from your exact target customers

When your ideal B2B customer is reading your marketing or product messaging, what are they thinking?

Are they leaning in — "Wow, that's interesting!" — or are their eyes glazing over? You won't know until you run a message test.
Create messaging that truly resonates
Get to product and marketing messaging that resonates deeply with your audience.
Learn what your ICPs don't get
Lack of clarity is a killer. Find out what in your messaging is confusing.
Uncover objections
What in your messaging is triggering their bs detectors? Find out what makes them suspicious.
Know what to say, so they would buy
Discover what your ICPs need to hear to convert, what value are they after.

Website copy is 2x as influential as design when it comes to converting visitors.

Running a landing page test with Wynter helps you identify problems in your copy, so you can fix them and convert more customers.

We put your messaging in front of the very audience you're marketing to, and you'll discover what's resonating and what's falling flat - so you can fix it.

Most B2B landing pages don't have enough traffic for A/B testing

Testing is important. Alas, most web pages don't get enough volume to run A/B tests - requirement for a minimum ballpark is 500-700 conversions per URL. But you can still run message tests.

Running message tests on your landing pages have no requirements for traffic volumes.

In fact, we deliver the audience for you. And you get the results in hours instead of weeks.

A/B testing would only tell you if A is better than B, and by how much. Landing page testing with Wynter will tell you what you need to improve to convert more customers.

The 5 elements of a successful landing page

Test your landing page

Copy is the most impactful part of your landing page. It's the words on the page that increase user motivation to take action.

Motivation is way more powerful than friction. If people *want* something, they're ready to deal with considerable friction. That's why working on your offers and value proposition is gonna deliver 10x more results than reducing friction.

How can you make your copy more persuasive? You need to start by knowing where it fails. You can only improve something if you know what's wrong with it.

Wynter will gives you detailed data on what's working and what's missing the mark in just 12-48 hrs.

STEP 1

Set up your test

In Wynter, enter your landing page URL, and we’ll put it in front of the exact audience you’re marketing to.

Two responses from participants
STEP 2

Select your ICP

Build your target audience by selecting a combination of job title, industry, and company size. These are the people we’ll reach out to for feedback.

 
STEP 3

Get full results in under 48 hours

These are objective, qualitative insights on your landing page, direct from the source. You’ll receive direct responses from your ICPs, with a blend of free-text answers, visual graphs, and bar charts.

Test, iterate, and improve

Brad Kilpatrick
Senior Director
Ramsey Solutions
We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back.

Test your landing page copy today and start converting more customers