B2B Landing Page Testing

Find out why your landing page isn't converting.

Get your exact ICP to read your page and tell you what's confusing, what's missing, and what would make them buy. Fix the copy. Convert more visitors. Without 6 months of A/B testing.

"Hotjar and Google Analytics tell you what's not working. Wynter tells you why it isn't working. We grew our conversion rate 73%."

APAnand Patel · Director of Product Marketing, Appcues

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Website copy is 2x more influential than design when it comes to converting visitors.

Most teams obsess over design, layout, and animations. The biggest lever for conversion is the words on the page. Get the copy wrong and no amount of visual polish will save you.Source: Unbounce conversion benchmark study

What you find out

4 things every underperforming page is hiding from you.

Your analytics tell you visitors bounced. They don't tell you why. A Wynter landing page test gets your ICP to read the page and tell you, in their own words, what made them click away.

What's confusing them

Lack of clarity is a conversion killer. Find the words, claims, or sections where your ICP loses the thread, gets frustrated, or starts hunting for context they shouldn't need.

What's triggering their BS detector

Vague claims, exaggerated promises, generic buzzwords. Buyers spot these instantly and trust drops. Find out exactly which lines on your page are tripping the credibility alarm.

What's missing from the page

The objections buyers have that you never addressed. The proof points they wanted that weren't there. The use cases you forgot to mention. Wynter surfaces what's NOT on the page.

What would actually make them buy

The specific value props, proof points, and angles your ICP says would move them from interested to convinced. Use their actual words in your next iteration of the page.

Why message testing beats A/B testing for B2B

Most B2B pages don't have enough traffic to A/B test.

A/B tests need 500-700 conversions per variation to hit significance. Most B2B landing pages don't see that in a quarter. And even if you can, A/B only tells you which version won. Not why. Not how to make the winner better.

Traffic required

500-700 conversions per variation

None. We bring the audience.

Time to result

4-12 weeks per test

Under 48 hours

What you learn

Which variation converted higher

What resonates, what turns them off

Audience quality

Whoever happens to visit

Verified buyers in your exact ICP

Output

A statistical significance score

Direct quotes telling you what to fix and why

How it works

Drop the URL. Get the answers. Fix the page.

Self-serve. Drop your landing page URL, target your ICP, get a report telling you what to change. Under 48 hours.

STEP 01

Drop in your landing page URL

Add your URL, the questions you want answered (clarity, objections, what's missing), and you're done. No designer briefings, no scripts to write.

~1 minute to set up

STEP 02

Pick your exact ICP

Job title, company size, industry, region. 80,000+ verified B2B professionals.

~3 minutes to target

STEP 03

Get the diagnosis

Direct quotes from 100+ buyers explaining what worked, what didn't, what was missing. Plus quant scores for clarity, credibility, and intent.

<48 hours turnaround

Customer results

Real B2B teams. Real conversion lifts.

+15%

"We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back."

Brad KilpatrickSenior Director, Ramsey Solutions

"I was able to check my messaging and value prop in zero time and get in-depth reactions. Something that would've taken weeks or months without Wynter."

Roy PovarchikDirector of Growth · Lunar.dev

"Wynter is my marketing team's secret weapon. More reliable response quality than other market research providers."

Kassidy BirdVP of Marketing · Databook

Stop guessing why visitors leave. Ask them.

Drop your landing page URL into Wynter today. Get a report in 48 hours that tells you exactly what to fix. Convert more of the traffic you're already paying for.
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+43%Conversion lift on Cognism's demo page after they used Wynter to test and rewrite their messaging. Same kind of test you'd run from this page.