Preference Testing for B2B

Which value proposition will work the best? Which creative does my audience like the best?

Find out with preference testing in less than 48 hours.

Preference testing is pre-testing

Pre-testing means you can gain insights into how your audience will receive an ad, a landing page, or your value proposition - before you publish them.

Which value proposition will resonate the best?

Which design layout is most clear?

Which ad creative piques their curiosity the most?

The target audience is the ultimate judge of your messaging and creativity.

The best creative assets engage the user, deliver the intended message, and generate some form of response. Whenever the response is different from the one intended, there’s a problem with the idea or the execution.

You can fix your any of those issues before you ship them.  

Pre-testing is not 100% foolproof (nothing is), but it's an additional assurance layer that helps you spot faulty messaging early and save money.

You can do this with our B2B preference tests. Upload up to 3 creatives (ads, value propositions, headlines, etc.) and get qualitative information on which variant resonates best and why.

Pre-test variations before you launch them

Wynter connects you with verified B2B companies, giving you valuable insights into how your target customers perceive your messaging or your creatives.

STEP 1

Set up your test

In Wynter, start by uploading up to 3 versions of something, and we’ll put it in front of the exact audience you’re marketing to.

Two responses from participants
STEP 2

Select your ICP

Build your target audience by selecting a combination of job title, industry, and company size. These are the people we’ll reach out to for feedback.

 
STEP 3

Get full results in under 48 hours

You will receive data on what your target customers preferred, and why.

Test, iterate, and improve

Trinity Nguyen
CMO
UserGems
The market feedback that Wynter provides means a lot more to our team than you guys might realize.

Run a preference test today