B2B demand research survey

B2B message testing platform

Message testing will tell you what parts of your messaging resonate with target B2B customers, and what falls flat.

Wynter gives you data on how your target B2B customers perceive your messaging: what's confusing or unclear, what resonates and what misses the mark.

We deliver insights from your target customers in under 48 hours.

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Marketing leaders at top B2B SaaS companies use Wynter

Learn how an audience thinks about the problems you solve.

Survey 100 people in your target audience and learn what they want as well as how they want it.

What are the top pains points they want to solve? What are their goals and what progress are they looking to make?

Ask up to 30 questions.

If you know what your customers want and how they want it, you can craft highly relevant and effective messaging.

While your competitors use generic, broad messages, you can be laser-targeted and use the voice of your customers in your marketing.

Wynter market research survey results. Examples of an open ended survey question and a scale question.

Get feedback on your messaging from your exact target customers

When your ideal B2B customer is reading your marketing or product messaging, what are they thinking? Are they leaning in — "Wow, that's interesting!" — or are their eyes glazing over? Which is it?

You won't know until you run a message test.

Create messaging that truly resonates

Get to product and marketing messaging that resonates deeply with your audience.

Learn what your ICPs don't get

Lack of clarity is a killer. Find out what in your messaging is confusing.

Uncover objections

What in your messaging is triggering their bs detectors? Find out what makes them suspicious.

Know what to say, so they would buy

Discover what your ICPs need to hear to convert, what value are they after.

Where does the audience come from?

We have our own B2B audiences

Our proprietary B2B audiences are made up of engaged professionals from various industries and roles who provide insightful responses to your questions. All are hand-validated so you can target by title, seniority, industry, and company size.

Get answers to business questions like:

What are the top 3 pains they want to avoid?

What's their desired gain?

How are they choosing vendors?

What are my ICP's main doubts or questions when buying this product?

Start seeing your product the way your customers see it.

Classic build-measure-learn feedback loops are too slow for today's world.

Faster feedback loops are critical to winning. If your competitor's feedback loops are 24 hours, but you take weeks to listen to the signals, they have a huge advantage.

This advantage could be yours.

Speeding up market feedback loops provides a massive edge. Going async will help a lot.

Slow way: Talk to people in your target market one by one. Takes weeks and months.
Fast way: Survey people in your target market in bulk with a click. Takes one or two days.

Not only is buyer research via 1:1 interviews and campaign testing slow and expensive, but it also just doesn't ever get done right.

Why? It's considerably difficult to do. Plus, it's intimidating to reach out to people.

That's why asynchronous buyer surveys via Wynter are the optimal solution to save you time and strengthen your feedback loops

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How to set up a demand research survey

Classic build-measure-learn feedback loops are too slow for today's world.

Faster feedback loops are critical to winning. If your competitor's feedback loops are 24 hours, but you take weeks to listen to the signals, they have a huge advantage.

This advantage could be yours.

Speeding up market feedback loops provides a massive edge. Going async will help a lot.

Slow way: Talk to people in your target market one by one. Takes weeks and months.
Fast way: Survey people in your target market in bulk with a click. Takes one or two days.

Not only is buyer research via 1:1 interviews and campaign testing slow and expensive, but it also just doesn't ever get done right.

Why? It's considerably difficult to do. Plus, it's intimidating to reach out to people.

That's why asynchronous buyer surveys via Wynter are the optimal solution to save you time and strengthen your feedback loops

Screenrecording of all the available Wynter audiences

Screenrecording of adding audience segmentation filters when setting up a Wynter test

Screenrecording of choosing between different Wynter test types: like a Full page messaging test, Buyer intelligence survey, preferecnce test, value proposition test. Selecting the buyer intelligence survey

Setting up the survey using pre-made question templates. Choosing the right template based on your research goal (JTBD, Pains and gains, etc.) and customizing the questions to fit your exact case.

Setting up the survey by writing your own custom questions from the scratch.

Run a B2B demand research survey

Learn how your audience thinks of the problems you solve.

Book a demo

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Scott Tousley

Head of Marketing

HubSpot

We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.