< Workshop recordings

How to conduct ICP research for B2B SaaS

How to use research to inform a messaging strategy that resonates with what truly matters to your ideal customers. ‍ Speero’s Director of Research, Emma Travis, will show the importance of not just knowing who your ideal customer is, but what matters to them.

How to use research to inform a messaging strategy that resonates with what truly matters to your ideal customers. ‍ Speero’s Director of Research, Emma Travis, will show the importance of not just knowing who your ideal customer is, but what matters to them. We’ll show you how to get started on this path with analyses of existing business data, and how to translate customer insights into an actionable experimentation roadmap.

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