How to write copy for data professionals

Writing copy for data analysts, scientists or engineers can be a daunting task.

Although the usual copywriting rules still apply, some secret sauce is definitely needed.

Watch this workshop with a seasoned conversion copywriter Michal Eisikowitz to learn all about it.

We'll discuss things like‍‍

• Why you should focus on features instead of benefits

• What kind of claims resonate with data folks

• What kind of shoppers they are and how to approach it in your copy‍

And of course, you'll see a lot of real-life examples. ‍