Shaping B2B buyer behavior with Jobs to be Done

You can’t create growth without changing how consumers think and make decisions. ‍ In this Wynter Workshop, you can learn how to use the Jobs-to-be-Done framework to shape B2B consumer behavior.

You can’t create growth without changing how consumers think and make decisions. In this Wynter Workshop, you can learn how to use the Jobs-to-be-Done framework to shape B2B consumer behavior. This enables you to grow faster by launching new offerings, get into new segments, and increase demand for existing products.