Wynter is a B2B target customer feedback platform that tells you if your B2B messaging hits the mark. We provide the fastest way to discover what people in your target market think, what matters to them, and how your messaging is resonating with them. Wynter’s verified B2B audiences provide rich qualitative insights in just 12-48 hrs.
Want to write for Wynter?
On Wynter’s blog, you can read and learn how to run projects and be happier at work. These are in-depth, well-researched articles on topics like product marketing, product messaging, GTM campaigns, target customer feedback, and more.
Our goal is to make people think of Wynter when they need a quick and easy solution for testing their messaging and getting more insights into their target audience.
We do this by demystifying the common challenges and questions that surround product marketing and GTM campaigns and showing how you can use accurate insights from real target customers on where your messaging misses the mark, so you can fix it and convert more customers.
As proud supporters of the storytelling community, we are always happy to accept submissions from contributors that work at companies with similar values, and have helpful insights to share with our growing audience of marketers. If this sounds like you, please follow the guidelines below to contribute!
Blog audience
- Product marketing managers, digital marketing experts working in growth and demand, CMOs, Marketing and Sales VPs, branding specialists.
Guest posts should provide useful content and insights for any of these audiences.
Our audience is comprised of Fortune 500 marketing execs, agency heads, and product marketers. They’re not wantrepreneurs. They don’t need to hear about “The Number #1 Product Marketing Mistake Most Businesses Are Making.”
Dig deep and write for people who are already pros at what they’re doing.
Topics we cover
- Product marketing
- B2B target customer feedback
- Go-to-market strategy
- Buyer research
- Product messaging and message–market fit
- Marketing team collaboration
- Growing and scaling products
- Sales
Conditions for the guest posts
- 100% original content only, never published anywhere.
- Minimum 1850 words, extra kudos for 3000+ word articles.
- Posts have to be well-researched and practical.
- Every claim needs to be backed up with a link to a research or case study confirming it.
- Break up your copy into readable/scannable chunks. Use subheadlines, bullet points, and numbers lists when possible, and break up paragraphs that are longer than 5-6 lines on a Google Doc.
- Include at least one (legal) photo to be used with the post, preferably 2-3. Add your role and company too.
- No pen names, 100% authentic stuff only.
Written content standards
- Your article must include an introduction and a brief conclusion containing key takeaways.
- You should be able to list 1-3 benefits that our audience will have after reading your article.
- Pay great attention to how you structure the article. All sections/headings (h2 and h3) should include relevant examples/insights to support the claims you make.
- We love unique content and original concepts, so make sure everything you write is valuable and informative. Using personal experience to back up your research is ok, but it’s best to use real data and surveys to prove your statements.
- Proper attribution of any studies, data, quotes, and other external content is mandatory.
- You can include just one link to your own company but make sure they fit the context naturally.
- No affiliate links or links to low-value, unethical, or spammy websites.
- No links and mentions to our competitors: tools with features for video interviews, concept tests, and microsurveys, B2C and B2B focused feedback tools, panel companies, user testing tools, custom panel recruitment companies, CX platforms, expert network companies, market research platforms.
- Write for people, not for search engines. SEO is important to us so we’ll make some edits to the content to help the article rank.
- Headlines can make or break the article. Pay extra attention to it to ensure it catches the reader’s attention.
Using images
- We encourage you to suggest and create your own images (photos, illustrations, diagrams, charts, tables, infographics, etc.) but keep in mind we hate stock photos ;) You can also include videos or other media files as reference.
- In case you don’t suggest any image, you give us the right to add photos and illustrations of our own choice.
- Image sizes: 1440 px width
How to submit your guest post
- If your topic request/pitch is accepted, send your article’s structure/outline to [email protected] so we can have a look at it before you start writing the full article.
- Send your first draft (please include your author bio [short and longer version], profile picture, and any other auxiliary images or files) via Google Docs to [email protected]; we’ll then review your first draft in detail.
- After you make the final changes, send the final draft to [email protected]; and we’ll let you know when the article is up.
Important notice
- If your guest post gets accepted, you agree not to publish the post anywhere else (personal and external websites included).
- We reserve the right to adapt and make changes to the guest post after it’s published to keep it accurate and up to date.
- Wynter reserves the right to add CTAs that send to Wynter’s content and product within the body of any guest post where such a reference is useful for our readers.
- We reserve the right to refuse to publish your article even after the final draft is done if it does not follow our guidelines or any agreements discussed during prior conversations.
- We check all articles for plagiarism with Copyscape, EduBirdie, and Grammarly.
- If the content does not pass our requirements after a maximum of 2 revisions, we won’t publish your articles.
- Once published, we own the article, and we can edit it regularly and include new links to relevant educational resources. The accepted links you’ve added to the article from the beginning won’t be removed unless those specific web pages become broken links.
Writing principles
Empathy
Readers like to feel they’re understood. Creating empathy with people means you
have to be ‘there’ for them, to listen and acknowledge what they have to say.
Emphasis
The art of writing depends a good deal on putting the strongest words in the most
important places. For example: the most emphatic place in a clause or sentence is the end.
Honesty
Anything you say may be used as evidence against you. If handwriting reveals character, what you write takes it up a notch.
User emphasis
Before writing, building features, or replying to a support case, emphasize the user and
think of what they are thinking, how they are feeling. Then act based on those
feelings.
Brevity and clarity
It is bad manners to waste people’s time. If you can say it in a few words, say it. Brevity walks hand-in-hand with clarity.
Consistency
Consistency is key in all communications so that readers know it’s the same ‘person’ that is speaking with them. Whatever you do, make sure it’s in tune with how the brand ‘speaks’.
Provoke
People won’t move a finger unless you give them a reason to do so. Even if it’s a seemingly rational decision, it most certainly comes from emotion. Make sure your stories move them into action.
Test
Copy isn’t about writing pretty words. It comes from empirically tested exercises and
psychological insights applied to marketing. This whole document can and should be updated as we test each piece of copy.
Got a question?
- Just write to [email protected] or the person you first contacted and they’ll be happy to answer your inquiries.
