Data-Driven Persona: How to Build One In an Hour
Segmentation based on data-driven personas isn't something to be scared of. Although it might seem time-consuming, you can actually build personas in an hour.
How do you set yourself aside from the rest? By creating your own narrative and being original. As part of our Wynter Games event series, we sat down with Marcus Andrews, and he shared his innovative ideas on how brands can break away from the status quo.
In the B2B space, 25% of the venture-backed groups that stay in business are the ones who focus on being known, not on driving transactions. We sat down with Brendan Dell and discussed creating a compelling narrative to drive growth and make your company famous!