Look at any mature category, almost every competitor does all the same things. You cannot win by being objectively better.
Which product marketing metrics are important, tools to measure them, and how to get executive buy-in on the results as a product marketer.
A differentiation strategy is a way to stand out from the noise and give people a reason to choose your business over others.
Figuring out product messaging is complex. But it's crucial. It will eventually drive all of your downstream marketing activities. So how to do it?
When users visit your site for the first time, they will make snap-judgments about it. So how do you boost site's credibility and improve conversion rates?
Copy is twice as important as design, but how to test it? And what copy testing will and won’t achieve. Why A/B testing isn’t a replacement.
Getting customers for interviews is no easy task. So how do you find customers to do interviews with? And how do you actually get them to say "Yes" to it?
For some companies, thought leadershipis the be-all, end-all of content marketing. It takes certain ingredients to create true thought leadership content.
Companies compete on either innovation or brand. Most don't have enough money to compete on innovation, so 90% of the companies compete on brand.
So how was Year 1? Iterative. Full of experimentation and change. Solid. Just like Year 1 should be. We launched Wynter to the public on May 5, 2020.
Opinion is your best differentiator. Here is a guide on how to turn your opinion into website traffic, backlinks, and social proof.
Copytesting is now Wynter. Following another record-breaking month of growth, we decided speed up the launch of our new name.