Messaging Wisdom

Blog by Wynter

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Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies

Andy Crestodina

For some companies, “thought leadership” is the be-all, end-all of content marketing. But according to Andy Crestodina, it takes certain ingredients to create true thought leadership content.

Newsletter Growth Case Study: From 0 to 50k Subscribers in 20 Months

How do you grow a newsletter? Here is Harry Dry's case study on how he built an email list with 50k subscribers in 20 months.

Product-Led Content: A Powerful (& Under-utilized) Approach to Content

Dr. Fio Dossetto

Product - Led Content is one of the most under-utilized techniques in B2B content marketing. Learn what it is and how to create it.

How to Recruit Customers for Interviews

How do you find customers to do interviews with? And how do you actually get them to say "Yes" to it?

Collecting Voice of Customer Data From Existing Sources

How can you leverage all of the sources you already have available to collect the voice of customer data. No setting up surveys or interviews, only the info already at your fingertips.

Data-Driven Persona: How to Build It One in an Hour

Segmentation based on data-driven personas isn't something to be scared of. Although it might seem time-consuming, you can build a persona within an hour using first and third-party data.

Copywriting Research: 7 Magic Questions You Can Ask Your Customers to Get High-Converting Copy

Rachael Pilcher

Copywriting is 80% research and 20% writing. What questions should you ask your customers to make your copy extra resonating?

A Copy Testing Methodology for the Digital Age

Copy is twice as important as design, but how to test it?

5-Step Formula for Creating Effective Landing Pages

Use this 5-step formula to create a landing that actually works.

VoC Data - The Secret Weapon of Effective Copywriting

Using VoC (voice of customer) data is the easiest way to craft a copy that dials in customer's needs and wants and talks to them on an emotional level.

Improving Website Credibility: Going Beyond The Usual Trust Boosters

When users visit your site for the first time, they will quickly make snap-judgments about your site. So how do you boost your site's credibility and improve conversion rates?

How to Write Emotional Headlines That Grab Your Audience's Attention

Learn how to write emotional headlines that make people stop and read more.

Positioning With Stories: How to Make Your Product Stand Out From The Noise With Short Stories

Jennifer Phillips April

We all love stories. And that is why they come in handy when positioning products. They help them stand above the noise and make them more memorable.

Coding Qualitative Data: How To Understand What Users Really Want?

Qualitative data can give us tremendous insights into what do customers really want. However, making sense of it can be tricky. One way to do it is by coding the data.

Creating B2B Buyer Personas: Using the Jobs-to-Be-Done Framework

Adrienne Barnes

Find out how to create buyer personas for B2B companies using the Jobs-to-Be-Done framework

How to Run Audience Research for Product Marketing

Learn how to do product marketing audience research and use those insights to drive your marketing forward.

Review Mining: How to Use Online Reviews for Audience Research

Find out how to mine reviews and use those insights to gain a competitive advantage and build better products.

Founder-led sales

We sat down with Jen Abel to discuss why early founders should never delegate or invest money into advertising and how to build a product people want.

How to Use Iterative Learning to Drive Website Conversion

Sometimes, a fabulous product with a beautiful website just doesn’t convert. One way to find out why people are not buying is through iterative, in-product micro surveys.

How to Turn Audience Insights Into a Scalable Go-to-Market Machine

According to TK Kader, picking the right market is more important than your product itself. So how do you conduct market research and turn it into a scalable go-to-market strategy?

How to Reach Your Audience Beyond Just Facebook & Google Ads

Rand Fishkin sat down with us as part of Wynter Games event series and explained how to get the most mileage out of your ad budget and why you should break up from Google and Facebook.

Why Do Customers Really Buy?

Katelyn Bourgoin

Why do customers really buy? In order to market smarter and more effectively, you need to be able to pinpoint the answer. We sat down with Katelyn Bourgoin to hear how companies can gain a deeper understanding of their customers.

Radical Differentiation: 5 Steps to Make Your Product or Service Radically Stand Out

Everyone tells you to be different, but no-one tells you how to do it! We sat down with Louis Grenier, and he gave us a 5 step framework to make your product or service radically stand out.

5 Essentials of Perfect Product Messaging

Elisabeth Cullivan Thomas

Product messaging is complex. But the beauty of it is that you are building something that resonates with your target audience. And it will eventually drive all of your downstream marketing activities.

Narrative Design: How to Create a Story People Can't Ignore

How do you set yourself aside from the rest? By creating your own narrative and being original. As part of our Wynter Games event series, we sat down with Marcus Andrews, and he shared his innovative ideas on how brands can break away from the status quo.

The 8 Elements of a High-Growth Narrative Strategy

In the B2B space, 25% of the venture-backed groups that stay in business are the ones who focus on being known, not on driving transactions. We sat down with Brendan Dell and discussed creating a compelling narrative to drive growth and make your company famous!

How to Take Any Product to Market in 5 Steps

As part of our Wynter Games virtual even series, we sat down with Asia Orangio to discuss how to put together a go-to-market strategy for any product.

Storytelling in Marketing: A Way To Be Remembered

Storytelling can be the secret ingredient of your marketing strategy. But how to create them?

Positioning in Crowded Markets

Market positioning is critical - but not many people understand what it means. And why it should be the foundation of every company.

Differentiation Strategy

A differentiation strategy is a way to stand out from the noise and give people a reason to choose your business over others.

Hello Wynter! Good bye Copytesting

Copytesting is now Wynter. Following another record-breaking month of growth, we decided speed up the launch of our new name. (Before we get too big, and change gets harder.) The rebrand will also bring a change in our focus - B2B companies.