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B2B message testing
What your ideal customers think when reading your messaging?
Preference testing
Discover which landing page or value proposition works best.
B2B buyer intelligence surveys
Survey your ideal customers.
B2B user testing
Prospects browse and evaluate your site. Learn what they think of it.
Outbound email testing
Get feedback on your outbound email from the people you're pitching.
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Achieve message-market fit
Product-market fit can't exist without message-market fit.
Get internal consensus
Should we say it like this or that? Find what resonates with your customers.
Speed up feedback loops
Instead of learning in months, learn in hours.
Validate your messaging
Is your messaging clear, relevant, and striking a chord?
Identify pain points and desires
Find out what your customers want and how they want it so you can sell better.
Stand out from the competition
Escape the sea of sameness, make it clear why they should choose you over the competition.
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Mastering messaging and the importance of message testing
B2B Message Layers framework
The definitive guide to message testing
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All blog posts
Faster always wins: How to speed up your company
Wynter's B2B messaging course is here
How positioning and messaging build your go-to-market (GTM) strategy
Mastering messaging and the importance of message testing
Return on Attention (ROA): What is it, why care, and how to measure it
Product positioning vs. brand positioning: What’s the difference?
A step-by-step guide to brand positioning
Landing page testing: Increase conversion rates and adoption with data
How to use messaging hierarchy to deliver consistent messages
Product positioning: What is it and how to create a moat
Research: 79% of CMOs will invest more in conversion rate optimization in 2023
How to start with ad testing before you launch your next paid campaign
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