Messaging Wisdom

Blog by Wynter
How B2B companies need to win in mature, crowded categories
Peep Laja

Look at any mature category, almost every competitor does all the same things. You cannot win by being objectively better.

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Product Marketing Metrics: Which are important and how to track them?
Clare Gould

Which product marketing metrics are important, tools to measure them, and how to get executive buy-in on the results as a product marketer.

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Differentiation Strategy
Peep Laja

A differentiation strategy is a way to stand out from the noise and give people a reason to choose your business over others.

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5 Essentials of Perfect Product Messaging
Elisabeth Cullivan Thomas

Figuring out product messaging is complex. But it's crucial. It will eventually drive all of your downstream marketing activities. So how to do it?

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Improving Website Credibility: How to Upgrade the Usual Trust Boosters
Andrew Yedlin

When users visit your site for the first time, they will make snap-judgments about it. So how do you boost site's credibility and improve conversion rates?

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A Copy Testing Methodology for the Digital Age
Derek Gleason

Copy is twice as important as design, but how to test it? And what copy testing will and won’t achieve. Why A/B testing isn’t a replacement.

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How to ask a customer for an interview and get a “Yes!”
Hannah Shamji

Getting customers for interviews is no easy task. So how do you find customers to do interviews with? And how do you actually get them to say "Yes" to it?

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Thought Leadership and SEO: The Key Elements and Strategies
Andy Crestodina

For some companies, thought leadershipis the be-all, end-all of content marketing. It takes certain ingredients to create true thought leadership content.

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How to compete and win on messaging
Peep Laja

Companies compete on either innovation or brand. Most don't have enough money to compete on innovation, so 90% of the companies compete on brand.

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Wynter is 1 year old: retrospective
Peep Laja

So how was Year 1? Iterative. Full of experimentation and change. Solid. Just like Year 1 should be. We launched Wynter to the public on May 5, 2020.

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How to Turn Wild Opinions into Traffic, Backlinks, and Social Proof
Ryan Law

Opinion is your best differentiator. Here is a guide on how to turn your opinion into website traffic, backlinks, and social proof.

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Hello Wynter! Good bye Copytesting
Peep Laja

Copytesting is now Wynter. Following another record-breaking month of growth, we decided speed up the launch of our new name.

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