Blog by Wynter
Opinion is your best differentiator. Here is a guide on how to turn your opinion into website traffic, backlinks, and social proof.
Here's a great, simplified way to think about competitive strategy.
So how was Year 1? Iterative. Full of experimentation and change. Solid. Just like Year 1 should be.
For some companies, “thought leadership” is the be-all, end-all of content marketing. But according to Andy Crestodina, it takes certain ingredients to create true thought leadership content.
How do you grow a newsletter? Here is Harry Dry's case study on how he built an email list with 50k subscribers in 20 months.
Product - Led Content is one of the most under-utilized techniques in B2B content marketing. Learn what it is and how to create it.
How do you find customers to do interviews with? And how do you actually get them to say "Yes" to it?
How can you leverage all of the sources you already have available to collect the voice of customer data. No setting up surveys or interviews, only the info already at your fingertips.
Segmentation based on data-driven personas isn't something to be scared of. Although it might seem time-consuming, you can build a persona within an hour using first and third-party data.
Copywriting is 80% research and 20% writing. What questions should you ask your customers to make your copy extra resonating?
Copy is twice as important as design, but how to test it?
Use this 5-step formula to create a landing that actually works.
Using VoC (voice of customer) data is the easiest way to craft a copy that dials in customer's needs and wants and talks to them on an emotional level.
When users visit your site for the first time, they will quickly make snap-judgments about your site. So how do you boost your site's credibility and improve conversion rates?
Learn how to write emotional headlines that make people stop and read more.
We all love stories. And that is why they come in handy when positioning products. They help them stand above the noise and make them more memorable.
Qualitative data can give us tremendous insights into what do customers really want. However, making sense of it can be tricky. One way to do it is by coding the data.
Find out how to create buyer personas for B2B companies using the Jobs-to-Be-Done framework
Learn how to do product marketing audience research and use those insights to drive your marketing forward.
Find out how to mine reviews and use those insights to gain a competitive advantage and build better products.
We sat down with Jen Abel to discuss why early founders should never delegate or invest money into advertising and how to build a product people want.
Sometimes, a fabulous product with a beautiful website just doesn’t convert. One way to find out why people are not buying is through iterative, in-product micro surveys.
According to TK Kader, picking the right market is more important than your product itself. So how do you conduct market research and turn it into a scalable go-to-market strategy?
Rand Fishkin sat down with us as part of Wynter Games event series and explained how to get the most mileage out of your ad budget and why you should break up from Google and Facebook.
Why do customers really buy? In order to market smarter and more effectively, you need to be able to pinpoint the answer. We sat down with Katelyn Bourgoin to hear how companies can gain a deeper understanding of their customers.
Everyone tells you to be different, but no-one tells you how to do it! We sat down with Louis Grenier, and he gave us a 5 step framework to make your product or service radically stand out.
Product messaging is complex. But the beauty of it is that you are building something that resonates with your target audience. And it will eventually drive all of your downstream marketing activities.
How do you set yourself aside from the rest? By creating your own narrative and being original. As part of our Wynter Games event series, we sat down with Marcus Andrews, and he shared his innovative ideas on how brands can break away from the status quo.
In the B2B space, 25% of the venture-backed groups that stay in business are the ones who focus on being known, not on driving transactions. We sat down with Brendan Dell and discussed creating a compelling narrative to drive growth and make your company famous!
As part of our Wynter Games virtual even series, we sat down with Asia Orangio to discuss how to put together a go-to-market strategy for any product.
Storytelling can be the secret ingredient of your marketing strategy. But how to create them?
Market positioning is critical - but not many people understand what it means. And why it should be the foundation of every company.
A differentiation strategy is a way to stand out from the noise and give people a reason to choose your business over others.
Copytesting is now Wynter. Following another record-breaking month of growth, we decided speed up the launch of our new name. (Before we get too big, and change gets harder.) The rebrand will also bring a change in our focus - B2B companies.
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