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B2B message testing
What your ideal customers think when reading your messaging?
Preference testing
Discover which landing page or value proposition works best.
B2B buyer intelligence surveys
Survey your ideal customers.
B2B user testing
Prospects browse and evaluate your site. Learn what they think of it.
1:1 live interviews
Get in-depth insights and connect directly with your target customers
Landing page testing
Improve your landing page conversion rates.
Market research surveys
Survey 100 people from your target market.
Use cases
Achieve message-market fit
Product-market fit can't exist without message-market fit.
Get internal consensus
Should we say it like this or that? Find what resonates with your customers.
Speed up feedback loops
Instead of learning in months, learn in hours.
Validate your messaging
Is your messaging clear, relevant, and striking a chord?
Identify pain points and desires
Find out what your customers want and how they want it so you can sell better.
Stand out from the competition
Escape the sea of sameness, make it clear why they should choose you over the competition.
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understanding, and appealing
to buyers.
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Tips on messaging and
GTM strategies.
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B2B messaging course
Learn how to create effective
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Mastering messaging and the importance of message testing
B2B Message Layers framework
The definitive guide to message testing
Win on messaging
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All blog posts
Wynter on Wynter: How A Survey Pivoted Our 2023 Content
The Seven Mistakes You’re Making When Writing Copy for Cybersecurity Audiences
Six ways to research for a better B2B SaaS ICPs
Brand positioning vs. product positioning – the difference between commercial mindset and winning over hearts
The 5 bad words turning people away from your SaaS site
The six steps for creating compelling value propositions as a startup
Shifting from Lead Gen to Demand Gen: How to Do It Right
Faster always wins: How to speed up your company
Wynter's B2B messaging course is here
How positioning and messaging build your go-to-market (GTM) strategy
Mastering messaging and the importance of message testing
Return on Attention (ROA): What is it, why care, and how to measure it
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