Market research for B2B tech marketers
Shape and validate your go-to-market decisions with input from your target customers. Survey, test and interview verified B2B tech professionals in your ICP, with answers in 12-48 hours.
Surveys
Message tests
Preference tests
Brand tracking
Interviews
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B2B marketing leaders at 1,872 B2B companies use Wynter, including:
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How Wynter works
1. Define your ICP
Titles, seniority, industry and company size.
2. Set up your study
A survey, message test, preference test or interview. Use a template or a strategist.
3. We match and verify
Opted-in, paid B2B professionals who fit your ICP, verified by work email.
4. Answers in 12-48 hours
Scores plus the reasons why. Pay only for complete, verified responses.
Where we go deepest
Built for B2B teams marketing to specific industries and roles.
We don't have all the audiences, but we've built the most depth in a defined set of industries, buyer roles, and geographies. The data you get from us is actually representative of the people you're trying to reach. Proprietary network of 86,000+ B2B professionals.
Industries
Core depth- SaaS / Software
- Financial Services
- IT Services
- Professional Services
- Retail and ecommerce
- Manufacturing
- Healthcare
- Education
- Computer & Network Security
- ...and more
Buyer roles
Core depth- CTOs
- CIOs
- Technology Leadership
- IT Managers
- CISOs / InfoSec Leadership
- CMOs / Marketing VPs
- Marketing Directors
- SW Engineering Managers
- CEOs
- HR / L&D
- Product marketing
- Marketing
- Sales
- Business Development
- Product
- Software Engineers
- DevOps & Platform Engineering
- AI & Machine Learning
- Data & Analytics
- Customer Success
- Project Managers
- Founders
- Finance / CFOs
- Operations
- Office Managers
- RevOps
- Design
- ...and more
Core regions
Core depth- United States
- Canada
- United Kingdom
- European Union
What you can do with Wynter
Use Wynter where buyer insight changes the outcome
Whatever you're about to ship, spend, or decide, Wynter gets you evidence from your actual target buyers in 24-48 hours.01
Validate what you're about to ship
Test your messaging, website, product names, or ad creative on your ICP before it goes live. You get clarity and relevance scores plus the verbatim "why," so you fix what's unclear before your ad budget finds it for you.02
Figure out your buyer and their real problem
New product, new segment, or an ICP that's up in the air? Start with 1:1 interviews to hear pains in buyers' own words, then run a survey to size which patterns are real. Hypotheses in, evidence out.03
Know if your brand is actually moving
Spending on brand? Baseline awareness, consideration, and perception against your competitive set first. Run the campaign. Measure again. Now you know what moved and what to do next.04
Publish original data your market cites
Survey your target market and turn the findings into benchmarks, reports, and thought leadership. Fresh first-party data that buyers, press, and AI engines cite. No six-figure analyst commission, no six-month wait.05
Settle internal debates with buyer evidence
When everyone has an opinion on the messaging, the most senior one usually wins. Test the options with your actual buyers and walk into the next meeting with scores and verbatims. "Here's what buyers said" beats "I just don't like it."
do we have your audience?
86,000+ verified B2B professionals
- We recruited every one of our participants ourselves. No bought lists, no third-party panel APIs, no resold access.
- Every participant is verified twice: corporate email and LinkedIn. A human reviews every order and every audience match. Response history, duplicate, and IP checks on the way in.
- You're never charged for partial or garbage responses. Completed, verified answers only.
- No synthetic data. No AI respondents, ever. If an answer smells like ChatGPT, flag it and we remove the participant and replace the response free.
- Why do senior people participate? Compensation scales with seniority, but the answer we hear most is "someone actually acts on what I think." They get to react to new things before the market sees them.
Sign up free and search the audience picker with your exact titles, industry, and company size.
Dave Gerhardt
Founder
Exit Five
I don't know why every B2B marketing team isn't using Wynter.
Guillaume Cabane
Co-Founder & General Partner
HyperGrowth Partners
Wynter has been instrumental in helping the companies I advise find a message that resonates with their target customer.
ICP and market research surveys for B2B
Find the pains, triggers, and buying context your team is guessing at.
Survey your exact target customers about their important problems. Learn what they think the solutions are, and what they think of you.
Brand tracking surveys for B2B
Track whether your category is starting to choose you.
Most marketers can't get their brand budget approved because they can't prove it worked.
Wynter makes it easy to track brand awareness, preference and perception. Run it semi-annually and walk into the budget meeting with proof.
Wynter makes it easy to track brand awareness, preference and perception. Run it semi-annually and walk into the budget meeting with proof.
B2B message testing
Learn what buyers need to hear to convert
A message test costs around $1-$2k. The campaign behind the page costs six figures. Run the test first.
The bulk of your conversion rate is determined by your messaging - do they want what you offer? You improve the effectiveness of your messaging by focusing on these individual layers:
The bulk of your conversion rate is determined by your messaging - do they want what you offer? You improve the effectiveness of your messaging by focusing on these individual layers:
Wynter tells you how your messaging performs across all these four layers. Know what to improve, convert more customers.
Additional ways to use Wynter
You can get target customer insights in multiple other ways:
Alternatives to Wynter
What most teams do instead: debate it internally, ask their own customers, or ship it and find out. Your customers love you or hate you, your team is too deep in the weeds to see the page, and your ad budget is an expensive way to discover the headline is unclear.
Wynter is the right choice when you value:
• Speed of insights (we deliver results in 12-48 hrs)
• High quality B2B audiences (targeting by title, industry, company size)
• Self-serve (no setup, no meetings, no fees for "programming" the survey)
Alternatives:
• Speed of insights (we deliver results in 12-48 hrs)
• High quality B2B audiences (targeting by title, industry, company size)
• Self-serve (no setup, no meetings, no fees for "programming" the survey)
Alternatives:
Market research agencies
Panel companies
User testing platforms
These marketers use Wynter to get their B2B insights
Launch your test or survey in the next couple of minutes.
Roy Povarchik
Director of Growth
Lunar.dev
The company that I was using it with is dev-oriented product (API Consumption Management) targeting software architects. It's very hard to get the audience attention let alone feedback. By using Wynter I was able to check my messaging and value prop in zero time and really get in-depth reactions that helped us better tune our messaging, understand what concepts need to be refined and quickly iterate. These is something that would've taken use weeks/months to do without Wynter.
Kyle Coleman
CMO
Copy.ai
I was hired at Copy.ai to lead the company's transition from PLG to a traditional enterprise GTM. We needed to attract entirely different personas with a wholly different set of messaging. And with the AI space moving as fast as it is, I needed to move as quickly as possible. Wynter was my springboard. I got incredibly valuable feedback and confidently rolled out the messaging that re-launched the company.
Rich Elliot
Demand Generation
Zenhub
For the ICP discovery, we learned a lot about the language and pain points of the ICP that we did not previously know.
Ross Shanken
Vice President of Sales
Lattice
Much better than Surveymonkey.
Emily Pick
Product Marketing
Clari
They make market research stupid easy – and fast.
Trinity Nguyen
CMO
UserGems
The market feedback that Wynter provides means a lot more to our team than you guys might realize.