Target market research platform for B2B SaaS

B2B message testing and target customer research

Get answers to questions about your target customers in under 48 hours.

Test your messaging with your Ideal Customer Profiles (ICPs). Or survey them to discover their pain points, what they want, how they buy and where they buy.
Marketing leaders at top B2B SaaS companies use Wynter
HubSpot testimonial logo
Intercom testimonial logo
Shopify Testimonial logo
73% increase in visit to trial conversion rate.
Over 40% increase in conversion rates of demo and home page.
Databook found the perfect category and grew their inbound leads by 10x

Wynter is the specialist in B2B insights

You should choose Wynter if you care about:

Speed of insights. Most tests and surveys completed in 24 hrs (max 48 hrs).
Focus on B2B tech/SaaS. Nobody delivers high-quality B2B audiences like we do.
Self-serve platform. Rich qualitative insights from your target customers, on-demand.

Wynter is the right fit for you when you're wondering what your ICP pain points are, how to best market to them, and how to get to messaging that really resonates with them.

Get rich, qualitative intel straight from your target customers

Your target market needs to inform your strategy, but their feedback is hardest to get. Wynter gives you access to its proprietary network of 50,000+ B2B professionals, your target customers.

Every participant's identity is verified through LinkedIn and their corporate email.

High-quality research insights delivered in 12-48 hours. 100% self-serve platform.
Dave Gerhardt
Exit Five
I don't know why every B2B marketing team isn't using Wynter.
Guillaume Cabane
Co-Founder & General Partner
HyperGrowth Partners
Wynter has been instrumental in helping the companies I advise find a message that resonates with their target customer.
ICP and market research surveys

Know what your target market needs, so you can market to them better

Survey your exact target customers about their important problems. Learn what they think the solutions are, and what they think of you.
Identify your target customers' big important pain points
Find out what triggers them to go look for solutions
Learn how they buy, their internal workflows
Discover what non-obvious channels they use to explore solutions
Know what they think of your brand vs competitors
B2B message testing

Get up to 73% more demos and signups through better messaging

Wynter tells you how your messaging is resonating with your target customers. Learn what they need to hear to convert.

Appcues improved their conversion rate by 73% after message testing.

The bulk of your conversion rate is determined by your messaging - do they want what you offer? You improve the effectiveness of your messaging by focusing on these individual layers:

Explain your product so your target customers get it.
Make the ideal customer feel it's for them.
Increase both motivation to take action and willingness to pay.
Explain why choose you over alternatives.
Wynter tells you how your messaging performs across all these four layers. Know what to improve, convert more customers.

Additional ways to use Wynter

You can get target customer insights in multiple other ways:
1:1 interviews
Interview your target customers about anything.
Sales demo feedback
Test your pitch with your ideal buyers *before* you go to market.
B2B user testing
Videos of your target customers browsing your site while thinking out loud.
Preference tests
Which value proposition is most compelling to your ICPs? Let them vote.

Alternatives to Wynter

Wynter is the right choice when you value:

• Speed of insights (we deliver results in 12-48 hrs)
• High quality B2B audiences (targeting by title, industry, company size)
• Self-serve (no setup, no meetings, no fees for "programming" the survey)

Panel companies
User testing platforms
Market research agencies

These marketers use Wynter to get their buyer insights

Launch your test or survey in the next couple of minutes.
Jess Petrella
Jess Petrella
Director of Product Marketing
The quality of responses is a 10/10. Possibly the most difficult thing to achieve: your product delivers better than advertised.
Deborah Kelson
Deborah Kelson
VP Marketing
We are running our 7th test today. we love the ability to get insights very quickly, make tweaks, and test again
Photo of Paul Zalewski
Paul Zalewski
VP Marketing
Wynter is so good I almost don't want to tell anyone about it so it can be my secret weapon.
Photo of Marcus Taylor
Marcus Taylor
Venture Harbour
The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold
Photo of Brad Kilpatrick
Brad Kilpatrick
Senior Director
Ramsey Solutions
We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back.
Photo of Scott Tousley
Scott Tousley
Head of Marketing
We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.