Find out what your target customers need to hear to convert.

On-demand target customer insights and message testing for B2B SaaS. Results in 12-48 hrs.

• Test your messaging with target customers
• Survey, interview or user-test your ICPs
• Target B2B decision makers by title, industry, company size
Demand gen and product marketers at leading companies use Wynter
HubSpot testimonial logo
Intercom testimonial logo
Unbounce testimonial logo
DigitalOcean testimonial logo
Shopify Testimonial logo
73% increase in visit to trial conversions after improving their messaging.
Over 40% increase in conversion rates of demo and home page.
Paddle validated its new strategic direction and brand makeover.

Get up to 73% more demos and signups through better messaging

The bulk of your conversion rate is determined by your messaging - do they want what you offer? You improve the effectiveness of your messaging by focusing on these individual layers:

Explain your product so your target customers get it.
Make the ideal customer feel it's for them.
Increase both motivation to take action and willingness to pay.
Explain why choose you over alternatives.

Wynter gives you data in just 12-48 hrs on how your messaging performs across all these four layers, so you can convert more customers.

Use Wynter to find your ICP, nail your messaging, and generate demand

Source feedback or book meetings with ideal target customers. Everything on-demand. Results in 12-48 hrs.

1. Develop your GTM and messaging strategy from target customer insights

Whoever knows their ICP the best, wins.

If you know what customers' pains are and desired gains are, you can create highly effective marketing. Your messaging should come from ICP insight.

Wynter is the easiest and fastest way to get insights from B2B companies, on-demand.
ICP research surveys
Identify who are your best-fit customers: those who get it, care a lot about your unique value, and see the value in paying for it.

Discover what they think, want, and how they want it.
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Demand research surveys
Survey your ICPs about the problems your product solves. Use the insights as the foundation for your messaging and GTM strategy.
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B2B market research surveys
Conduct brand awareness surveys to learn about your mental availability building efforts and category buyer preferences. Aided recall and unaided recall.
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Target customer interviews
Book and conduct 30 or 60 minute interviews with your ICPs. Get rich qualitative data on their pains, desired gains, and how they perceive you.
Read more

2. Find messaging that resonates with your target buyers

Whoever knows their ICP the best, wins.

If you know what customers' pains are and desired gains are, you can create highly effective marketing. Your messaging should come from ICP insight.

Wynter is the easiest and fastest way to get insights from B2B companies, on-demand.
B2B message testing
Effective message testing is effective marketing. Get data on how your target audience perceives your messaging, and what you need to do to improve it.
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Preference tests
Which value proposition is most compelling to your ICPs? Let them vote.
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B2B user testing
See videos on how your target B2B customers navigate your site, signup funnels and product onboarding. Identify sources of friction, so you can fix them.
Read more

3. Book sales meetings with target accounts, on-demand

How many qualified demos do you need to add to your pipeline? Book 5, 10 or 20 demos with your ICPs, and we'll get them scheduled within a week.
On-demand sales meetings
Once you have identified your ICP and have nailed your messaging, you're ready for more demos.

You can use Wynter as your BDR, and book demos. Select and define your ICP, pick desired quantity of meetings, and we'll do the rest.
Dave Gerhardt
Exit Five
I don't know why every B2B marketing team isn't using Wynter.
Guillaume Cabane
Co-Founder & General Partner
HyperGrowth Partners
Wynter has been instrumental in helping the companies I advise find a message that resonates with their target customer.

We have your ICPs. 50,000+ verified B2B decision makers.

Wynter gives you access to verified B2B professionals. Nobody can match our B2B audience quality.

Our audiences are not a repurposed consumer panel like you'd get with panel companies. Every participant is verified via LinkedIn as well as their corporate email.

Try the interactive audience selection demo

Get insights on where your messaging misses the mark

Conduct message testing to learn if your target customers find it clear, relevant and compelling. Use the insights to improve your messaging, value propositions and differentiation.

> Click here to see interactive demo of message test results.
Effective messaging helps you convert more customers:

> Appcues increases conversions by 73%
> Cognism boosts conversion rates by 40%

These marketers use Wynter to get their buyer insights

Launch your test or survey in the next couple of minutes.
Jess Petrella
Jess Petrella
Director of Product Marketing
The quality of responses is a 10/10. Possibly the most difficult thing to achieve: your product delivers better than advertised.
Deborah Kelson
Deborah Kelson
VP Marketing
We are running our 7th test today. we love the ability to get insights very quickly, make tweaks, and test again
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Paul Zalewski
VP Marketing
Wynter is so good I almost don't want to tell anyone about it so it can be my secret weapon.
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Marcus Taylor
Venture Harbour
The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold
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Brad Kilpatrick
Senior Director
Ramsey Solutions
We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back.
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Scott Tousley
Head of Marketing
We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.