B2B message testing platform

Get up to 73% more demos and signups through better messaging

Messaging is the most important part of marketing. You measure every metric imaginable, but how do you know your messaging is working?
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• Test messaging with verified target B2B customers
• Target by title, industry, company size
• Results in just 12-48 hrs

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Demand gen and product marketers at leading companies use Wynter

73% increase in visit to trial conversions after improving their messaging.

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Over 40% increase in conversion rates of demo and home page.

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Paddle validated its new strategic direction and brand makeover.

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Right now it's not about new marketing spend or some new channel.

It's about getting more out of the people already hitting your website.

80% of your conversion rate is determined by your messaging. You improve the effectiveness of your messaging by focusing on these individual layers:
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1

Clarity

Explain your product so your target customers get it.

2

Relevance

Make the ideal customer feel it's for them.

3

Value

Increase both motivation to take action and willingness to pay.

4

Differentiation

Explain why choose you over alternatives.

Wynter gives you data on how your messaging performs across all these four layers, so you can improve and convert more customers.

Get on-demand feedback from your target B2B customers

Wynter gives you access to our network of verified B2B professionals.
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Easily filter to your true ideal customer profile (ICP) by:
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• job titles / seniority,
• industry,
• company size.

Try the interactive audience selection demo

See if we have your audience

How we recruit people

Gather audience feedback in four different ways

Tap into Wynter's B2B audiences. Full results in just 12-48 hours.

B2B message testing

Get feedback on your messaging and copy. Test your website or mockups.
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Learn more

Target customer surveys

Survey your prospective B2B buyers about their needs, wants and pain points.
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Learn more

B2B user testing

Videos of your target customers browsing your site while narrating out loud.
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Preference testing

Let your target customers vote on different value propositions or layouts.
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Learn more

Dave Gerhardt

Founder

Exit Five

I don't know why every B2B marketing team isn't using Wynter.
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Guillaume Cabane

Co-Founder & General Partner

HyperGrowth Partners

Wynter has been instrumental in helping the companies I advise find a message that resonates with their target customer.

Get insights on where your messaging misses the mark

Conduct message testing to learn if your target customers find it clear, relevant and compelling. Use the insights to improve your messaging, value propositions and differentiation.

> Click here to see interactive demo of message test results.
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Effective messaging helps you convert more customers:
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> Appcues increases conversions by 73%
> Cognism boosts conversion rates by 40%

Find out what your target customers want

Conduct ideal customer profile (ICP) research in only a few clicks. Build the survey, choose your ICP, and get results back in 12-48 hours.
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B2B surveys let you find out their top pains, desired gains, jobs-to-be-done and whatever else you're curious about.

Use the insights to craft more relevant, more compelling messaging.

These marketers use Wynter to get their buyer insights

B2B companies turn to Wynter to build messaging that works.

Get a demo

Jess Petrella

Director of Product Marketing

Unbounce

The quality of responses is a 10/10. Possibly the most difficult thing to achieve: your product delivers better than advertised.

Deborah Kelson

VP Marketing

Switchboard

We are running our 7th test today. we love the ability to get insights very quickly, make tweaks, and test again

Paul Zalewski

VP Marketing

Verblio

Wynter is so good I almost don't want to tell anyone about it so it can be my secret weapon.

Marcus Taylor

CEO

Venture Harbour

The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold

Brad Kilpatrick

Senior Director

Ramsey Solutions

We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back.

Scott Tousley

Head of Marketing

HubSpot

We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.