Surveys•Message tests•Preference tests•Brand tracking•Interviews

Understand your market. Validate your message.

On-demand insights from verified B2B professionals in your target market in under 48 hours. Fully self-serve experience. No scoping calls. No waiting.

Surveys

Message tests

Preference tests

Brand tracking

Interviews

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B2B marketing leaders at 1,872 B2B SaaS companies use Wynter, including:

Where we go deepest

Built for B2B teams marketing to specific industries and roles.

We're not a general-purpose panel. We've built the most depth in a defined set of industries, buyer roles, and geographies, so the data you get is actually representative of the people you're trying to reach. Proprietary network of 80,000+ B2B professionals.

Industries

Core depth

SaaS / Software
Financial Services
IT Services
Professional Services
Retail and ecommerce

Also covered

Manufacturing
Healthcare
Education
Computer & Network Security
...and more

Buyer roles

Core depth

CTOs
CIOs
Technology Leadership
IT Managers
CISOs / InfoSec Leadership
CMOs / Marketing VPs
Marketing Directors
SW Engineering Managers
CEOs
HR / L&D
Product marketing

Also covered

Marketing
Sales
Business Development
Product
Software Engineers
DevOps & Platform Engineering
AI & Machine Learning
Data & Analytics
Customer Success
Project Managers
Founders
Finance / CFOs
Operations
Office Managers
RevOps
Design
...and more

Core regions

Core depth

United States
Canada
United Kingdom
European Union

What you can do with Wynter

Use Wynter where buyer insight changes the outcome

Wynter is the right fit for you when you're wondering what your ICP pain points are, how to best market to them, and how to get to messaging that really resonates with them.

Understand your buyers

Learn how your target market buys, what they care about, and what frustrates them.

Test your messaging

Find out if your website, ads, or sales decks are clear, resonate, and differentiate.

Track your brand

Measure awareness, perception, and share of voice in your category over time.

Validate product ideas

Get feedback on features, pricing, and positioning from the people who'd actually buy it.

Validate your category or narrative

Test whether your new category story or strategic narrative clicks with your target market.

Test concepts and preferences

Show your audience up to 3 versions of a concept, ad, or design, and see which one wins on appeal and clarity.

Map your buying committee

Learn who's involved in the purchase decision, what each stakeholder cares about, and how they evaluate vendors.

Create data-driven content

Survey your target market and turn the original insights into white papers, reports, and thought leadership.

Paddle validated their new strategic direction using Wynter.

Source

Over 40% increase in conversion rates of demo and home page.

Source

Databook found the perfect category and grew their inbound leads by 10x

Source

Highest quality b2b audiences, on-demand

Get insights from 80k+ verified B2B professionals, all LinkedIn-verified

Wynter gives you rich, qualitative intel straight from your target B2B customers.
‍
Wynter gives you access to its proprietary network of 80,000+ B2B professionals. Target by job title/industry/company size.

Every participant's identity is verified through LinkedIn and their corporate email. Wynter provides the highest quality B2B respondents on the planet.

Browse audiences

How we build audiences

Dave Gerhardt

Founder

Exit Five

I don't know why every B2B marketing team isn't using Wynter.
‍

Guillaume Cabane

Co-Founder & General Partner

HyperGrowth Partners

Wynter has been instrumental in helping the companies I advise find a message that resonates with their target customer.

Find out what your target customers want

Conduct ideal customer profile (ICP) research in only a few clicks. Build the survey, choose your ICP, and get results back in 12-48 hours.
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B2B surveys let you find out their top pains, desired gains, jobs-to-be-done and whatever else you're curious about.

Use the insights to craft more relevant, more compelling messaging.

ICP and market research surveys for B2B

Find the pains, triggers, and buying context your team is guessing at.

Survey your exact target customers about their important problems. Learn what they think the solutions are, and what they think of you.

1

Identify your target customers' big important pain points

2

Find out what triggers them to go look for solutions

3

Learn how they buy, their internal workflows

4

Discover what non-obvious channels they use to explore solutions

5

Know what they think of your brand vs competitors

Brand tracking surveys for B2B

Track whether your category is starting to choose you.

Most marketers can't get their brand budget approved because they can't prove it worked.

Wynter makes it easy to track brand awareness, preference and perception. Get insights on your brand health on a semi-annual or annual basis.

1

Are your target customers increasingly aware you exist?

2

Are you getting into more consideration sets?

3

Are you becoming more preferred brand among your ICPs?

4

Do prospects actually see you the way you want to be seen?

5

How do they see you vs your competitors?

B2B message testing

Learn what buyers need to hear to convert

Appcues improved their visit to signup conversion rate by 73% after message testing. Cognism boosted visit to demo booking conversion rates over 40%.
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‍The bulk of your conversion rate is determined by your messaging - do they want what you offer? You improve the effectiveness of your messaging by focusing on these individual layers:‍

1

Clarity

Explain your product so target customers get it.

2

Relevance

Make the ideal customer feel it's for them.

3

Value

Increase both motivation to take action and willingness to pay.

4

Differentiation

Explain why choose you over alternatives.

Wynter tells you how your messaging performs across all these four layers. Know what to improve, convert more customers.

Additional ways to use Wynter

You can get target customer insights in multiple other ways:

1:1 interviews

Interview your target customers about anything.

Read

Pricing page tests

Do your target customer get your pricing? See the value?

Read

Preference tests

A vs B vs C - which works best for your ICPs? Let them vote.

Read

Alternatives to Wynter

Wynter is the right choice when you value:
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• Speed of insights (we deliver results in 12-48 hrs)
• High quality B2B audiences (targeting by title, industry, company size)
• Self-serve (no setup, no meetings, no fees for "programming" the survey)

Alternatives:

Market research agencies

Panel companies

User testing platforms

These marketers use Wynter to get their B2B insights

Launch your test or survey in the next couple of minutes.

Book a demo

Roy Povarchik

Director of Growth

Lunar.dev

The company that I was using it with is dev-oriented product (API Consumption Management) targeting software architects. It's very hard to get the audience attention let alone feedback. By using Wynter I was able to check my messaging and value prop in zero time and really get in-depth reactions that helped us better tune our messaging, understand what concepts need to be refined and quickly iterate. These is something that would've taken use weeks/months to do without Wynter.

Kyle Coleman

CMO

Copy.ai

I was hired at Copy.ai to lead the company's transition from PLG to a traditional enterprise GTM. We needed to attract entirely different personas with a wholly different set of messaging. And with the AI space moving as fast as it is, I needed to move as quickly as possible. Wynter was my springboard. I got incredibly valuable feedback and confidently rolled out the messaging that re-launched the company.