Wynter is the right fit for you when you're wondering what your ICP pain points are, how to best market to them, and how to get to messaging that really resonates with them.
Test your messaging
Find out if your website, ads, or sales decks are clear, resonate, and differentiate.
Track your brand
Measure awareness, perception, and share of voice in your category over time.
Create data-driven content
Survey your target market and turn the original insights into white papers, reports, and thought leadership.
Validate product ideas
Get feedback on features, pricing, and positioning from the people who'd actually buy it.
Test concepts and preferences
Measure awareness, perception, and share of voice in your category over time.
Understand your buyers
Learn how your target market buys, what they care about, and what frustrates them.
Validate your category or narrative
Test whether your new category story or strategic narrative clicks with your target market.
Map your buying committee
Learn who's involved in the purchase decision, what each stakeholder cares about, and how they evaluate vendors.
Get insights from 70k+ verified B2B professionals, all LinkedIn-verified
Wynter gives you rich, qualitative intel straight from your target B2B customers. Wynter gives you access to its proprietary network of 70,000+ B2B professionals. Target by job title/industry/company size.
Every participant's identity is verified through LinkedIn and their corporate email. Wynter provides the highest quality B2B respondents on the planet.
I don't know why every B2B marketing team isn't using Wynter.
Guillaume Cabane
Co-Founder & General Partner
HyperGrowth Partners
Wynter has been instrumental in helping the companies I advise find a message that resonates with their target customer.
Find out what your target customers want
Conduct ideal customer profile (ICP) research in only a few clicks. Build the survey, choose your ICP, and get results back in 12-48 hours. B2B surveys let you find out their top pains, desired gains, jobs-to-be-done and whatever else you're curious about.
Use the insights to craft more relevant, more compelling messaging.
ICP and market research surveys for B2B
Know what your target market needs, so you can market to them better
Survey your exact target customers about their important problems. Learn what they think the solutions are, and what they think of you.
1
Identify your target customers' big important pain points
2
Find out what triggers them to go look for solutions
3
Learn how they buy, their internal workflows
4
Discover what non-obvious channels they use to explore solutions
5
Know what they think of your brand vs competitors
B2B message testing
Learn how your messaging is resonating with your target customers
Discover what they need to hear to convert.
Appcues improved their visit to signup conversion rate by 73% after message testing. Cognism boosted visit to demo booking conversion rates over 40%. The bulk of your conversion rate is determined by your messaging - do they want what you offer? You improve the effectiveness of your messaging by focusing on these individual layers:
1
Clarity
Explain your product so target customers get it.
2
Relevance
Make the ideal customer feel it's for them.
3
Value
Increase both motivation to take action and willingness to pay.
4
Differentiation
Explain why choose you over alternatives.
Wynter tells you how your messaging performs across all these four layers. Know what to improve, convert more customers.
Additional ways to use Wynter
You can get target customer insights in multiple other ways:
Most marketers can't get their brand budget approved because they can't prove it worked.
Wynter makes it easy to track brand awareness, preference and perception. Get insights on your brand health on a semi-annual or annual basis.
1
Are your target customers increasingly aware you exist?
2
Are you getting into more consideration sets?
3
Are you becoming more preferred brand among your ICPs?
4
Do prospects actually see you the way you want to be seen?
5
How do they see you vs your competitors?
Alternatives to Wynter
Wynter is the right choice when you value: • Speed of insights (we deliver results in 12-48 hrs) • High quality B2B audiences (targeting by title, industry, company size) • Self-serve (no setup, no meetings, no fees for "programming" the survey)
Alternatives:
Market research agencies
Excellent when budget is not a concern ($80k-$250k per project), you have all the time in the world (2 months) and you want a fancy PowerPoint in the end.
Wynter on the other hand delivers detailed insights in 12-48 hours, without any consulting fees, using the highest quality B2B audiences.
Panel companies
There's a wide number of old school panel companies that claim a database of millions and millions of people. These are great if you focus on B2C, turnaround time is not relevant (5-15 days), and you don't care about self-serve. Expect to pay "survey programming" fees.
Wynter delivers superior speed of delivering responses, and no panel company can match our B2B audience quality.
User testing platforms
Excellent choice for usability assessments, but not designed for message testing nor ICP research. In addition, none of them have B2B focus, the targeting will be generic (e.g. "works in IT").
Wynter offers precise B2B targeting, dedicated tools for message testing and ICP research.
These marketers use Wynter to get their B2B insights
Launch your test or survey in the next couple of minutes.
The company that I was using it with is dev-oriented product (API Consumption Management) targeting software architects. It's very hard to get the audience attention let alone feedback. By using Wynter I was able to check my messaging and value prop in zero time and really get in-depth reactions that helped us better tune our messaging, understand what concepts need to be refined and quickly iterate. These is something that would've taken use weeks/months to do without Wynter.
Kyle Coleman
CMO
Copy.ai
I was hired at Copy.ai to lead the company's transition from PLG to a traditional enterprise GTM. We needed to attract entirely different personas with a wholly different set of messaging. And with the AI space moving as fast as it is, I needed to move as quickly as possible. Wynter was my springboard. I got incredibly valuable feedback and confidently rolled out the messaging that re-launched the company.
Rich Elliot
Demand Generation
Zenhub
For the ICP discovery, we learned a lot about the language and pain points of the ICP that we did not previously know.
Ross Shanken
Vice President of Sales
Lattice
Much better than surveymonkey.
Emily Pick
Product Marketing
Clari
They make market research stupid easy – and fast.
Trinity Nguyen
CMO
UserGems
The market feedback that Wynter provides means a lot more to our team than you guys might realize.
Deborah Kelson
VP Marketing
Switchboard
We are running our 7th test today. we love the ability to get insights very quickly, make tweaks, and test again
Marcus Taylor
CEO
Venture Harbour
The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold
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