B2B message testing platform

Get 40%–70% more demos and signups through better messaging

You measure every metric imaginable, but how do you know your messaging is working?

Test messaging with verified target B2B customers.
• Target by title, industry, company size.
• Results in just 12-48 hrs.
Demand gen and product marketers at leading companies use Wynter
HubSpot testimonial logo
Intercom testimonial logo
Unbounce testimonial logo
DigitalOcean testimonial logo
Shopify Testimonial logo
73% increase in visit to trial conversions after improving their messaging.
Over 40% increase in conversion rates of demo and home page
Paddle validated its new strategic direction and brand makeover using Wynter.

Get on-demand feedback from your target B2B customers

Wynter gives you access to our network of verified B2B professionals.

Easily filter to your true ICP (ideal customer profile) by:

• job titles / seniority,
• industry,
• company size.

Gather audience feedback in four different ways
Tap into Wynter's B2B audiences. Full results in just 12-48 hours.
B2B message testing
Get feedback on your messaging and copy. Test your website or mockups.
Learn more
B2B surveys
Survey your prospective buyers about their needs, wants and pain points.
Learn more
B2B user testing
Videos of your target customers browsing your site while narrating out loud.
Learn more
Preference testing
Let your target customers vote on different value propositions or layouts.
Learn more
Dave Gerhardt
Founder
Exit Five
I don't know why every B2B marketing team isn't using Wynter.
Guillaume Cabane
Co-Founder & General Partner
HyperGrowth Partners
Wynter has been instrumental in helping the companies I advise find a message that resonates with their target customer.

Get insights on where your messaging misses the mark

Conduct message testing to learn if your target customers find it clear, relevant and compelling. Use the insights to improve your messaging, value propositions and differentiation.
‍‍
Effective messaging helps you convert more customers:

> Appcues increases conversions by 70%
> Cognism boosts conversion rates by 40%

Find out what your target customers want

Conduct ideal customer profile (ICP) research in only a few clicks. Build the survey, choose your ICP, and get results back in 12-48 hours.

B2B surveys let you find out their top pains, desired gains, jobs-to-be-done and whatever else you're curious about.

Use the insights to craft more relevant, more compelling messaging.

These marketers use Wynter to get their buyer insights

B2B companies turn to Wynter to build messaging that works.
Deborah Kelson
Deborah Kelson
VP Marketing
Switchboard
We are running our 7th test today. we love the ability to get insights very quickly, make tweaks, and test again
Photo of Paul Zalewski
Paul Zalewski
VP Marketing
Verblio
Wynter is so good I almost don't want to tell anyone about it so it can be my secret weapon.
Photo of Elliot Roazen
Elliot Roazen
Growth Marketing
The Hub, Unilever
Wynter has been a real game-changer for our innovation funnel. Being able to first test copy before it ends up on a new sales page gives your experiments a head start.
Photo of Marcus Taylor
Marcus Taylor
CEO
Venture Harbour
The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold
Photo of Brad Kilpatrick
Brad Kilpatrick
Senior Director
Ramsey Solutions
We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back.
Photo of Scott Tousley
Scott Tousley
Head of Marketing
HubSpot
We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.