Wynter is a message testing platform.

Test messaging with target B2B customers in a matter of hours.

→ Develop messaging that truly resonates
→ Validate pain points and benefit statements
→ Increase conversion rate and website sales velocity
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On-demand qualitative insights from verified B2B audiences. Target by title and industry. Results in just 12-48 hrs.

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Wynter full page messaging test results.

Demand gen and product marketing people at leading companies use Wynter

→ Wynter helped Appcues improve their conversion rate by 73% by getting to messaging that resonates. See case study.

Start seeing your messaging the way your customers see it

You can learn two key things with Wynter:

• What your target customers want and how they think
• How your marketing and product messaging is landing on them

Wynter gives you insights from real target customers on where your messaging misses the mark, so you can fix it and convert more customers.

Test your:
• website and landing page messaging
• positioning and narrative
• sales and marketing funnels
• outbound email and sales demos

See if we have your audience

Example of how visitors see your page when the messaging isn't resonating. Irrelevant copy, that is confusing and boring for the reader.

Getting your messaging right is almost as important as getting to the right product

Messaging is twice as influential as design when it comes to converting new customers. But the symptoms of ineffective messaging aren’t easy to spot.

You probably collect and analyze almost every imaginable metric, but how do you know your messaging is working?

That's where message testing comes in.

Dave Gerhardt

Founder

Exit Five

I don't know why every B2B marketing team isn't using Wynter.
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Guillaume Cabane

Co-Founder & General Partner

HyperGrowth Partners

Wynter has been instrumental in helping the companies I advise find a message that resonates with their target customer.

Speed up your feedback loops, settle debates

Target customer feedback loops used to take weeks if not months. With Wynter you can answer almost any question about what your target customers think in 24 hrs.

• Should we say it like this or like that?
• Does our new home page resonate with the audience?
• Is the offer on this landing page sufficiently compelling?
• Marketing wants to say X, but the CEO believes Y. What do we do?

Settle debates with data.

Key use cases: learn what your target customers want, and optimize your messaging

Get feedback from your B2B target customers in just 24-48 hrs, on-demand.

Validate your messaging

Learn whether your messaging hits home or falls flat (and why) with your target audience.

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Check if you're clearly differentiated

Get messaging that is different from your competition and the larger ecosystem.

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Get internal consensus

Put an end to internal debates. Get data on what messaging actually works with your target customer.

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Create targeted messages for each segment

Test your messaging with each target group. Get the right message for all channels and customers.

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Speed up go-to-market feedback loops

Rapid feedback on any aspect of your go-to-market strategy. Results in just 12-48 hours.

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Identify pain points and desired gains

Use surveys to identify and validate pain and benefit statements with your target customers.

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You can run 5 different tests on Wynter

Get feedback on your website messaging, email copy, find the best headline or survey your target buyers about their pain points and desired gains.

Effective messaging is effective marketing

When your ideal customer is reading your marketing or product messaging, what are they thinking?

Getting someone to sign up is a symptom, a lagging indicator. Sign up is the effect. You need to focus on the cause.

It's extremely difficult to make "messaging convert better" (the effect), but it gets dramatically easier if you distill it down to these 5 components (the cause):

1. Clarity. Do they get it?
2. Relevance. Is this aligned with their priorities and challenges?
3. Value. Do they want it?
4. Differentiation. Why you?
5. Brand. Does it come across the way you want?

This is exactly how the message testing methodology at Wynter works. After running a message test, you will know exactly where it's falling short, and what needs to be improved to convert more customers.

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The most important element for converting visitors? Your offer!

But which offer will generate the most leads? Which value proposition hits home?

Wynter's preference tests help you answer those questions for B2B audiences so you can validate offers before you put them out there.

You can launch blank preference tests or use pre-made templates:
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Use competitor comparison template to find answers to questions like:
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●Which vendor would the target customer most rather get a demo with?●Which vendor has the most appealing value proposition?
●Which vendor speaks to your priorities and challenges?

Use value proposition comparison template to find answers to questions like:
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●Which offer is most appealing?
●Which offer is most clear?
●Which option are they most interested in?

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Preference test example. In this example, 2 different concepts are tested against each other. And then the panelists are asked, what made you choose this version.

Learn how audience thinks about the problems you solve

If you know what are the pains your customer is trying to solve and what the desired gains are, you can do highly effective marketing.

Buyer intelligence surveys by Wynter help you learn exactly this.

You can build custom surveys from scratch or run surveys based on pre-made templates:
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Use pains and gains survey template to find answers to questions like:
●What are the top 3 pains of your ICP when it comes to X?
●What are the top 3 outcomes they’re looking to get?
●What metric is your ICP measured on?

Use jobs to be done survey template to find answers to questions like:
●How important is [job] to you?
●How satisfied are you with your options to [do the job]?
●What is your biggest challenge, frustration or problem with [job]?

Use what customers want survey template to find answers to questions like:
●What is your biggest pain point in the work you do?
●What are your main doubts or hesitations when buying [X]?
●How do you decide between vendors in [X] space?

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Wynter Buyer Intelligence Survey results. Examples of an open ended survey question and a scale question.

Triple your outbound email response rates

Get feedback on your email template from the people you're targeting.

Figure out what message hooks them, and what should be cut from your current pitch.

Questions you can answer with this test:
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●Are we leading with our best foot forward?
●Does our hook work or fall flat?
●Are we generating enough curiosity to get a reply?
●How to increase the reply rate?

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Example of a cold email test. Screenshot of the cold email and feedback given on it from the panelists.

Get your exact target customers evaluate your company or product on video

You don't want an average grandma give you feedback. You need someone with a specific title from a specific type of customer.

Wynter is the only platform that allows you granular B2B audience targeting for user testing.

Discover what it's like to be inside your marketing machine and find answers to questions like:
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●What's clear or unclear?
●What's missing?
●What turns your target customers off?

Or test an entire webpage to understand what parts of your page have design and usability problems and how to fix it.

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A man User Testing Wynter's website. Sitting in front of a computer and is being recorded.

These marketers use Wynter to get their buyer insights

B2B companies in SaaS and ecommerce turn to Wynter to build messaging that works.

Deborah Kelson

VP Marketing

Switchboard

We are running our 7th test today. we love the ability to get insights very quickly, make tweaks, and test again

Paul Zalewski

VP Marketing

Verblio

Wynter is so good I almost don't want to tell anyone about it so it can be my secret weapon.

Elliot Roazen

Growth Marketing

The Hub, Unilever

Wynter has been a real game-changer for our innovation funnel. Being able to first test copy before it ends up on a new sales page gives your experiments a head start.

Marcus Taylor

CEO

Venture Harbour

The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold

Brad Kilpatrick

Senior Director

Ramsey Solutions

We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back.

Scott Tousley

Head of Marketing

HubSpot

We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.