Wynter pricing

On-demand brand and market research for B2B

✓ Unlimited seats
✓ Results 12-48 hours
✓All test and survey types available
✓ Vetted and verified B2B audiences
✓ No platform fee, only pay for insights

80K+

Verified B2B participantsReal titles, real companies, verified at signup.

<48hr

From test launch to resultsEvery test, every audience tier.

1,833+

B2B SaaS companies use WynterHubSpot, Intercom, Paddle, Cognism, Mercury.

Pro

$20,000/yrBase plan with 20,000 credits. Save 33% per test vs pay-as-you-go.

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Elite

$32,000/yr27,000 credits. Save 33% per test vs pay-as-you-go, plus a dedicated research advisor.

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Pay-as-you-go

No subscription · Per-test pricingWant to just try one test? Sign up and use pay-as-you-go, instant pricing inside the app. Tests cost 50% more without a subscription.

✓ Only pay for what you use
✓ No long term commitment

Calculate cost per test/survey →

Enterprise · Research-as-a-service

Wynter Black

Your research team that you can't afford to build in-house.Wynter Black is for enterprise teams who want a partner, not a tool. A dedicated research strategist runs the program with you: designs the studies, recruits the panel, runs the analysis, and surfaces what to do about it.

$100,000/year

2-Year Contract Incentive

Year 1: $100K, Year 2 price-locked at $100K (no annual increase)
10K bonus credits added to Year 1

What's included

A complete research function, on-tap.

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75K credits per yearPlus 10K bonus on a 2-year commit. Apply credits to any test or audience tier.
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Dedicated research strategistA senior researcher embedded with your team, acting as advisor across research, messaging, and strategy.
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We write your surveys, screeners, and interview guidesIf you want. Or stay self-serve. Your call, project by project.
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We set up and launch every project for youDone-for-you execution. You approve, we run it.
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Up to 24 fully managed projects per yearDesign, launch, analysis. Two studies per month, end-to-end.
✓
Quarterly Research Roadmap90-min planning session with your head of marketing/product. Prioritized 12-week plan tied to your roadmap.
✓
Bi-weekly check-insAdjust the roadmap as priorities shift. Stay aligned to the work that matters.
✓
Continuous competitive, market, and ICP monitoringThe input that drives roadmap recommendations. We watch the market so your team doesn't have to.
✓
Slack alerts on competitive and market signalsReal-time notifications when something in your market moves that you need to know about.
✓
Always-on private Slack channelAd hoc "should we test this?" questions, any time. Your strategist replies same-day.
✓
4 quarterly strategic readoutsPresented live to your leadership. The 1-hour version of what your team needs to act on.
✓
Priority panel access + custom recruitingFor hard-to-reach segments where the standard panel doesn't cut it.
✓
First access to new features and betasShape what we build next. You get it before anyone else.

Book a 30-min demo to discuss optionsBook a 30-min demo

Common questions

Q1Do I need to get a subscription?

No. We offer pay-as-you-go option to try the product out.

For pay-as-you-go users, tests cost ~1.5x more than for those who are on the Wynter Pro plan.

Working on your messaging, positioning, narratives and other go-to-market initiatives is fundamental to long-term growth. That's why 90% of our customers choose to get on the Wynter Pro plan.

Q2Do I have to sign a long-term contract?

Wynter is a self-serve platform and you don't need to sign a contract to use it. We offer both pay-as-you-go and annual contract options.

Running tests with your own panel is free.

Our Wynter Pro plan that gives you significant discounts and perks comes with 1-year pre-paid contract.

Q3How many tests and surveys are included with each plan?

Number of tests depends on how many people you target with each test/survey, and their seniority level. You can run more tests when targeting specialist audiences and less if going after senior leadership. Test cost calculator here.

We are giving you bulk credits when you sign on. You can allocate those credits to whichever type of tests you want to run at any time.

Q4How do credits work?

Credits can be used for purchasing all types of tests across all audience levels. You're not limited to the audience level choice you made when subscribing.

1 credit = 1 dollar. If a test costs $1599, that's 1599 credits.

Q5What does seniority level mean?

Our audiences are divided into three categories based on the panelists' seniority levels.

There are specialist, mid-level (directors), and senior leadership (VP and C-level) audiences. You can also mix seniority levels.

For example, Product Marketing Specialists are in the specialist level. Product Marketing Directors are in the mid-level.

These marketers use Wynter to get their buyer insights

B2B companies in SaaS and ecommerce turn to Wynter to build messaging that works.

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Roy Povarchik

Director of Growth

Lunar.dev

The company that I was using it with is dev-oriented product (API Consumption Management) targeting software architects. It's very hard to get the audience attention let alone feedback. By using Wynter I was able to check my messaging and value prop in zero time and really get in-depth reactions that helped us better tune our messaging, understand what concepts need to be refined and quickly iterate. These is something that would've taken use weeks/months to do without Wynter.

Kyle Coleman

CMO

Copy.ai

I was hired at Copy.ai to lead the company's transition from PLG to a traditional enterprise GTM. We needed to attract entirely different personas with a wholly different set of messaging. And with the AI space moving as fast as it is, I needed to move as quickly as possible. Wynter was my springboard. I got incredibly valuable feedback and confidently rolled out the messaging that re-launched the company.