Usage-based pricing

Each test you run takes a certain number of credits. The credit amount is determined by the seniority level and quantity of the people you want to hear from. Instant quotes inside the app and in the pricing calculator.

No platform fee. Annual and monthly plans give you upfront credits to allocate toward tests. The bigger the plan, the lower the cost per test.

Annual
Lowest price point for your tests. Save 50% on test costs.
$1584/mo paid annually. Get $19,000 in test credits.
  • Premium audience segmentation filters
  • Ask custom questions in your tests
  • Results in just 12-48 hours
  • Dedicated research strategist
Monthly
Tests and surveys cost 25% less vs pay-as-you-go.
$999/mo. Get $1079 in test credits.
  • Premium audience segmentation filters
  • Ask custom questions in your tests
  • Results in just 12-48 hours

Month to month. Cancel any time.
Pay-as-you-go
Tests come at a 50% price premium.

  • Target audiences by job title
  • Results in up to 72 hrs
  • Free if you bring your own panel

No credit card required until you're ready to launch your test.

Yes, it's not cheap. There are also thinner steaks, smaller cars, and larger risks.

How our pricing works

Create your audience
Choose the desired seniority level - specialists, mid-level or senior leadership.
Choose participant quantity.
Select the number of respondents you want to hear from - 15, 30 or 50 people.
No platform fees
Monthly and annual plans add credits to your account to pay for your tests.

You'll be in good company.

A powerful suite of product marketing research tools to help you win on messaging.
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Common questions

Do I need to get a subscription?
Do I have to sign a long-term contract?
How do credits work?
What do seniority level and ICP mean?

These marketers use Wynter to get their buyer insights

B2B companies in SaaS and ecommerce turn to Wynter to build messaging that works.
Jess Petrella
Jess Petrella
Director of Product Marketing
Unbounce
The quality of responses is a 10/10. Possibly the most difficult thing to achieve: your product delivers better than advertised.
Deborah Kelson
Deborah Kelson
VP Marketing
Switchboard
We are running our 7th test today. we love the ability to get insights very quickly, make tweaks, and test again
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Paul Zalewski
VP Marketing
Verblio
Wynter is so good I almost don't want to tell anyone about it so it can be my secret weapon.
Photo of Marcus Taylor
Marcus Taylor
CEO
Venture Harbour
The average price people are happy to pay has increased over 10X by changing our positioning thanks to Wynter. So yeah... I'm sold
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Brad Kilpatrick
Senior Director
Ramsey Solutions
We saw a 15% increase in conversion rate from the insights gained from our first test and it took less than 5 minutes to setup and less than a day to get results back.
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Scott Tousley
Head of Marketing
HubSpot
We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.