Stand out with messaging that converts

B2B Messaging Course

Learn the principles and techniques for creating effective messaging that resonates with your target customers. For free.

Discover the art and science of compelling messaging

This B2B messaging course is designed to empower you with the knowledge and skills to create messaging that stands out and effectively resonates with your target audience.

Throughout the course, you will learn how to:
  • Develop a deep understanding of your target audience, their pain points, and aspirations, allowing you to tailor your messaging to their needs.
  • Craft your strategic narrative, positioning, and copy that grab attention and drive conversions.
  • Utilize the power of storytelling to establish emotional connections with your audience and make your messaging more memorable and impactful.
  • Define your personas and their jobs to be done.
  • Test and optimize your messaging using a data-driven approach, ensuring maximum impact and return on investment.

Course outline

  • Definition of messaging
  • Messaging strategy
  • Messaging layers and elements
  • Q&A with Peep Laja
  • Cutting through the noise
  • Messaging alignment
  • Buyer personas: How to develop, validate and use them
  • Messaging for jobs to be done
  • Trends and POV
  • Defining positioning

Watch this free B2B messaging course, to get all the knowledge and tools required to develop messaging that effectively resonates with your target audience, increases sales, boosts awareness, and improves customer engagement and loyalty.

Course trailer

Get the inside scoop

Fill out the form below to receive the official B2B messaging course workbook and slides, jam-packed with all the strategies and insights you need to craft effective and impactful messages for your target audience.