Know how your market is shifting, before your competitors do. ICP Pulse gets you rich, qualitative insights from 50 target customers every single month.
Get insights from 50 target customers of yours each month
Monitor changes in their top pains, desired gains, and what they need to hear to buy
Develop an edge over the competition by always having messaging that resonates
Wynter conducts monthly B2B market research with specific ICPs across industries and company sizes.
Through our network of tens of thousands of executives (directors to C-suite), you can subscribe to receive targeted monthly insights from your exact ICP.
We have a select list of ICPs we're delivering data about.
During our beta phase, we're focusing on just one industry: B2B SaaS companies.
(We'll open up more industries in the future).
Company size definitions by employee count:
Small business: 11-200
Mid-market: 200-1000
Enterprise: 1000+
ICP available now:
• Marketing leaders (Mid-market)
Coming soon:
• Founders/CEOs at small (11-200 people) B2B SaaS companies
• Marketing Leadership (Mid-market)
• Marketing Leadership (Small business)
• Founder/CEOs (Small Business)
• Product Management (Mid-market)
• Sales Leadership (Mid-Market)
• HR leadership (Enterprise)
Our analyst team designs the survey every month, but we take question requests from subscribers.
These are objective, qualitative insights direct from the source, your target market. Not filtered through internal biases. Not limited to who Sales talks to.
You'll get direct responses from ICPs, mainly free text answers, instead of just rounded up data or bar charts.
In the world of SaaS, target customer needs and priorities can change with the wind. As an example: when 18 months ago AI-focused messaging resulted in more signups, today it results in more eyerolls.
ICP Pulse gives you insights on how your buyers shift, so you can update your go-to-market motion:
Update your core value propositions to reflect changing ICP needs and wants
Tweak your product positioning and messaging to keep your differentiated value dynamic
Adjust your demand campaigns based on new intel on channels and purchasing triggers.
Your go-to-market strategy is heavily influenced by guesswork.
Sales talks to the loudest prospects. Marketing surveys existing customers. Leadership makes decisions based on whoever spoke up in the last meeting.
Meanwhile, 90% of your market thinks something completely different about your category.
ICP Pulse fixes this. Monthly insights from the prospects who've never heard of you.
The quality of your decisions come from the quality of your information. Investment in ongoing go-to-market insights will make the go-to-market budget go much further.
There are 2 options: choose how many ICPs you want to hear from each month.
Insights from 30 ICPs each month
$150/mo paid annually ($1800)
Insights from 50 ICPs each month
$200/mo paid annually ($2400)
The alternative?
Gartner charges $30K+ per year for generic industry reports.
Forrester? $25K+ for research that's already 6 months old when you get it.
ICP Pulse: $2400/year for fresh insights from YOUR exact target market.
