The target customer research you need, without the hassle

Know how your market is shifting – before your competitors do. ICP Pulse gets you quarterly insights from the very people you're marketing to.

Book a 30 min demo

Getting ongoing insights into your ICP (ideal customer profile) can be expensive and time-consuming.

Wynter’s ICP Pulse changes that - turning it into a switch you flip on.

Insights flow in every quarter, giving you the exact data you need to refine messaging, reposition products, and align your strategy with what your market actually wants.

Stay on top of the changing needs and priorities of your ideal customer profiles (ICPs)

Get insights from 50 target customers of yours each quarter

Monitor changes in their top pains, desired gains, and what they need to hear to buy

Develop an edge over the competition by always having messaging that resonates

How it works

Wynter is a two-sided marketplace, connecting B2B companies with their target customers.

We have tens of thousands of managers and executives (directors, VPs, C-suite, etc) signed up to share their perspectives with brands.

Raw data

You get the full raw data from 50 survey respondents plus summarized insights.

These are objective, qualitative insights direct from the source, your target market. Not filtered through internal biases. Not limited to who Sales talks to. 

You'll get direct responses from ICPs, mainly free text answers, instead of just rounded up data or bar charts

Insights

Every quarter we send you insights on that ICP

Top pain points – The issues your ICP faces, including those you solve.
Desired gains – The value they see in solving these issues.
Priorities & outcomes – What they need and how it aligns with what you offer.
Category perceptions – How they view your market and competitors.
Buying processes – Who holds the budget and the steps they take to purchase.
Shopping triggers – What prompts them to seek solutions like yours.
Best channels – Where they engage and which channels are underused to target them.

Graph depicting pain points and frequency of mentions

Anticipate and respond to changes in customer perceptions

In the world of SaaS, target customer needs and priorities can change with the wind. As am example: when 18 months ago AI-focused messaging resulted in more signups, today it results in more eyerolls.

ICP Pulse gives you insights on how your buyers shift, so you can update your go-to-market motion:

Update your core value propositions to reflect changing ICP needs and wants

Tweak your product positioning and messaging to keep your differentiated value dynamic

Adjust your demand campaigns based on new intel on channels and purchasing triggers.

Get the clarity you need, directly from your ICP - not just from the loudest voices in the room.

Insights from Sales can be great, but there’s a problem: Sales knows the loudest voices, the biggest deals, and what prospects say when they’re in buying mode.  

What’s missing is the broader perspective and intel from category buyers unfamiliar with your brand. ICP tracking adds strategic, unbiased insights you can’t get from anecdotal evidence alone. This way everyone operates from the same playbook.

We'll take the process off your plate, and give you reliable insights at a predictable cadence

The quality of your decisions come from the quality of your information. Investment in go-to-market insights will make the go-to-market budget go much further.

Get rich, unbiased qualitative insights from your ICPs on autopilot.
Track quarterly or semi-annual changes with our standardized category buyer research survey.
Share new ICP insights with your whole team every quarter, so everyone's on the same page.
Track quarterly or semi-annual changes with our standardized category buyer research survey.
Learn how your target customers make purchase decisions, who influences these decisions, and potential budget allocations or constraints.
Identify the significant pain points or concerns customers face, the symptoms they experience because of those pains
Assess how your brand stacks up against the competition and understand customers' perceptions and preferences.
Acquire a profound understanding of target customer needs, preferences, and behaviors.

Price

Learn what your ICPs think—about the market and about you.

✔ Wynter is the only on-demand market research platform for B2B
✔ First set of insights delivered within 5 days of signing up
✔ Vetted and verified B2B audiences

Quarterly insights

$16,000 / year

Book a 30-min call

Semi-annual insights

$10,000 / year