Know how your market is shifting, before your competitors do. ICP Pulse gets you rich, qualitative insights from 50 target customers every single quarter.
Get insights from 50 target customers of yours each quarter
Monitor changes in their top pains, desired gains, and what they need to hear to buy
Develop an edge over the competition by always having messaging that resonates
These are objective, qualitative insights direct from the source, your target market. Not filtered through internal biases. Not limited to who Sales talks to.
You'll get direct responses from ICPs, mainly free text answers, instead of just rounded up data or bar charts.
In the world of SaaS, target customer needs and problems can change with the wind. Their priorities in January aren't the same in June. Their budget concerns shift. New competitors change the conversation.
Example: when 18 months ago AI-focused messaging resulted in more signups, today it results in more eyerolls.
ICP Pulse gives you insights on how your buyers shift, so you can update your go-to-market motion:
Update your core value propositions to reflect changing ICP needs and wants
Tweak your product positioning and messaging to keep your differentiated value dynamic
Adjust your demand campaigns based on new intel on channels and purchasing triggers.
Your go-to-market strategy is heavily influenced by guesswork.
Sales talks to the loudest prospects. Marketing surveys existing customers. Leadership makes decisions based on whoever spoke up in the last meeting.
Meanwhile, 90% of your market thinks something completely different about your category.
ICP Pulse fixes this. Quarterly insights from the prospects who've never heard of you.
The quality of your decisions come from the quality of your information. Investment in ongoing go-to-market insights will make the go-to-market budget go much further.
Every quarter you get the raw survey data, AI summary of it plus a slide deck you can present to your team or clients.
