Know how your market is shifting, before your competitors do. ICP Pulse gets you rich, qualitative insights from 50 target customers every single month.
Here's what you're getting:
It's a subscription. Like your gym membership, but for ICP (ideal customer profile) insights.
We ask your target buyers questions about their reality, priorities and problems. Every month. Fresh respondents each time.
Everyone subscribed to the same audience gets the same results. You and other subscribers to "marketing leaders at mid-market B2B SaaS companies," you both get the same data. That's how we keep it cheap.
It's NOT customized to your company. No custom questions. Just 50 fresh survey responses + analysis delivered monthly.
Get insights from 50 target customers of yours each month
Monitor changes in their top pains, desired gains, and what they need to hear to buy
Develop an edge over the competition by always having messaging that resonates
Wynter conducts monthly B2B market research with specific ICPs across industries and company sizes.
Through our network of tens of thousands of executives (directors to C-suite), you can subscribe to receive targeted monthly insights from your exact ICP.
We have a select list of ICPs we're delivering data about.
During our beta phase, we're focusing on just one industry: B2B SaaS companies.
(We'll open up more industries in the future).
Company size definitions by employee count:
Small business: 11-200
Mid-market: 200-1000
Enterprise: 1000+
ICP available now:
• Marketing leadership (Mid-market)
Coming soon:
• Founders/CEOs (Small business)
• Marketing leadership (Small business)
• Founder/CEOs (Small business)
• Product management (Mid-market)
• Sales leadership (Mid-market)
• HR leadership (Enterprise)
Our analyst team designs the survey every month, but we take question requests from subscribers.
These are objective, qualitative insights direct from the source, your target market. Not filtered through internal biases. Not limited to who Sales talks to.
You'll get direct responses from ICPs, mainly free text answers, instead of just rounded up data or bar charts.
Traditional custom market research study costs $10,000 - $30,000. Timeline: 4-6 weeks.
A custom 50-person study from Wynter targeting leaders costs $6,825. Timeline: 48 hours.
This:
Traditional custom market research study costs $10,000 - $30,000. Timeline: 4-6 weeks.
A custom 50-person study from Wynter targeting leaders costs $6,825. Timeline: 48 hours.
This:
You're paying 32x less for 12x more data. Or look at it this way: For the cost of ONE custom study, you could run this for 3+ years.
In the world of SaaS, target customer needs and problems can change with the wind. Their priorities in January aren't the same in June. Their budget concerns shift. New competitors change the conversation.
Example: when 18 months ago AI-focused messaging resulted in more signups, today it results in more eyerolls.
ICP Pulse gives you insights on how your buyers shift, so you can update your go-to-market motion:
Update your core value propositions to reflect changing ICP needs and wants
Tweak your product positioning and messaging to keep your differentiated value dynamic
Adjust your demand campaigns based on new intel on channels and purchasing triggers.
Your go-to-market strategy is heavily influenced by guesswork.
Sales talks to the loudest prospects. Marketing surveys existing customers. Leadership makes decisions based on whoever spoke up in the last meeting.
Meanwhile, 90% of your market thinks something completely different about your category.
ICP Pulse fixes this. Monthly insights from the prospects who've never heard of you.
The quality of your decisions come from the quality of your information. Investment in ongoing go-to-market insights will make the go-to-market budget go much further.
Every month you get the raw survey data, AI summary of it plus a slide deck you can present to your team or clients.
It's $208/mo or just $167/mo if you go annual.
Then you need custom research. We do that too.
But here's the thing: Most teams don't need custom questions. They need to know what buyers are thinking RIGHT NOW. The questions that matter most don't change month to month. The answers do.
That's the tradeoff for paying $208 instead of $6825.
The question is: Would you rather spend ~$7k to keep your research private, or spend $208 and know what your ICPs are thinking?
Possible. The questions track universal stuff: priorities, challenges, what buyers evaluate, what makes them switch.
If you need hyper-specific questions about YOUR product, get a custom study. This is for tracking how buyer needs change month to month.
Subscribe to monthly surveys from 50 buyers who match your target customer. Cancel anytime. No contract.
It's $208/mo or just $167/mo if you go annual.
