Marketing leaders at 1,833 B2B SaaS companies use Wynter for brand research, including:
Brand research used to mean $200K and 6 months. Not anymore.
Traditional research agencies run a 6-week "discovery phase" before they even start. They quote six figures. They deliver a PowerPoint once a year. By the time you get the data, it's already stale and you've burned the budget you needed for the next round.
01
$100K minimum, $240K typical
Maxio shopped brand awareness studies at major research firms. Quotes came back at $100K on the low end and $240K on the high end. For one study. They did it with Wynter for a little over $10K.
02
6 weeks of "discovery" before any data
Agencies eat your budget on workshops, kickoffs, and scoping documents before they ever talk to a buyer. By the time you have results, the market has moved and your CMO wants the next study.
03
B2C methodologies retrofitted for B2B
Most "B2B brand tracking" is repackaged B2C research with worse panel quality. Real B2B buyers are hard to recruit. Generic panels won't get you VP Marketing at a $50M ARR SaaS company.
Case study · Maxio
$10K instead of $200K. Same data. 48-hour turnaround.
After a major rebrand, Maxio needed brand awareness data to justify marketing strategy changes to their board. Research agencies quoted $100K to $240K. Maxio used Wynter and got the answers for just over $10K, then ran a second study a year later to track the lift.
"We have to do market research to validate our strategic direction. This is the fastest, cheapest way to do market research."
AW
Andrea WunderlichHead of Product Marketing, Maxio
10-24xCheaper than the agency quotes Maxio received ($100K to $240K vs. Wynter's $10K)
48 hrsSurvey turnaround. Two consecutive annual studies tracked brand awareness lift over time.
+5%Brand awareness increase after Maxio adjusted marketing strategy based on Wynter findings.
What you measure
Brand marketing has 3 jobs. Wynter measures all of them.
No vanity metrics. No impressions. The three things that actually determine whether your brand is on buyers' shortlists, tracked with your exact ICP.
01
Brand awareness
Do your target buyers know you exist? Both unaided (do they name you when not prompted?) and aided (do they recognize you when shown your name?). The leading indicator of whether you'll even be considered.Brand awareness lifts conversion rates up to 2.86x
02
Brand preference
Among the brands buyers know in your category, do they prefer you? This is the consideration-set test. B2B buyers shortlist about 5 vendors before evaluating. Are you in that 5?Buyers shortlist ~5 vendors before evaluating
03
Brand perception
What do prospects associate with your brand? Strengths, weaknesses, category position, differentiation. Find out if buyers see you the way you want to be seen, or whether you have a positioning problem you didn't know about.Your brand isn't what you say it is. It's what they say it is.
How it works
From launch to results in 48 hours
No 6-week discovery phase. No mandatory workshops. Configure your ICP and tracking cadence, Wynter handles audience sourcing, surveying, and analysis. First results in 48 hours.
STEP 01
Define your ICP and competitors
Pick the job titles, industries, and company sizes you want surveyed. Add your top competitors. Done in 10 minutes, once.
STEP 02
Wynter surveys 100+ verified B2B buyers
Unaided awareness, aided awareness, preference, perception. All measured consistently. Survey runs in under 48 hours every time.
STEP 03
Get a report you can take to the board
Quantitative scores plus qualitative buyer quotes. Trend lines across studies. Competitive benchmarks. The data you need to defend brand spend.
Pricing
Annual or semi-annual. Pick one.
Both tiers include verified B2B audiences, awareness/preference/perception tracking, and first insights within 48 hours of survey launch. Most teams start annual.
Most popular
Annual
The benchmark most B2B teams need$10,000typical price for once a yearBook a demo
✓1 brand survey per year
✓Brand awareness (aided + unaided)
✓Brand preference metrics
✓Brand perception scoring
✓100+ verified ICP respondents
✓First results in 48 hours
Semi-Annual
For fast-moving categories or rebrands$20,000typical price for twice a yearBook a demo
✓Everything in Annual, plus:
✓2 brand surveys per year
✓Dedicated research analyst
✓Recommended next steps each report
✓Period-over-period trend tracking
Stop paying agency prices for brand research. Start at $10K.
First brand tracking report in 48 hours. No 6-week discovery phase. No statement of work. No mandatory workshops.
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