Prove your brand marketing works
Most marketers don't lose their budget (or job) because of bad creative or campaigns. They lose it because they can't prove it worked.
Wynter makes it easy to track brand awareness, preference and perception. Get insights on your brand health on a quarterly or semi-annual basis.
Are your target customers increasingly aware you exist?
Are you getting into more consideration sets?
Do prospects actually see you the way you want to be seen?
Brand awareness increases performance marketing conversion rates up to 2.86x.
Buyers shortlist 5-8 companies as their first step before buying.
Your brand is not what you say you are, but what they say you are.
Wynter is a two-sided marketplace, connecting B2B companies with their target customers.
We have tens of thousands of managers and executives (directors, VPs, C-suite, etc) signed up to share their perspectives with brands.
Inside Wynter, first you define your ICP through the combination of job title/industry/company size.
These are objective, qualitative insights direct from the source, your target market.
You'll get direct responses from ICPs, mainly free text answers, instead of just rounded up data or bar charts
Skip the enterprise research theater. No 6-week 'discovery phase' or mandatory workshop sessions. Just straightforward brand tracking that works while you focus on what matters.
• The best B2B audience access. We have the highest quality B2B audiences on the planet.
• Set it and forget it. Configure it once, and we keep sending you fresh data on autopilot.
• We do all the work. We handle audience sourcing, surveying, and analysis
• Surprisingly affordable. Traditional agencies charge 3-4x our price for less B2B-relevant data.
• Self-serve: Just log in and see the results. Track progress with regular surveys every 3-6 months.
The marketers who make excuses about brand measurement are the same ones wondering why their pipeline keeps shrinking. Coincidence? We think not. With Wynter, you'll know exactly how your brand efforts impact your market:
Set Wynter brand tracking surveys on autopilot, gain clarity on your impact, and confidently prove your brand marketing ROI.
✔ Wynter is the only on-demand B2B brand research platform for B2B
✔ First set of insights delivered within 5 days of signing up
✔ Vetted and verified B2B audiences
✔ Minimum 100 category buyers surveyed (10% margin of error)
