Always-on B2B brand tracking

Prove your brand marketing works

Most marketers don't get their brand marketing budgets approved because they can't measure if it's doing anything nor prove that it worked.

Wynter makes it easy to track brand awareness, preference and perception. Get insights on your brand health on a quarterly or semi-annual basis.

Marketing leaders at 1,833 B2B SaaS companies use Wynter for brand research, including:
HubSpot testimonial logo
Intercom testimonial logo
The goal of brand marketing is mental availability: being thought of by category buyers in buying situations.

Your job as a marketer is to make category buyers aware of you, associate your brand with the right category entry points ... and measure it all to get permission to do it again.

CFOs are ready to approve more budget to brand marketing if you can prove it's working.

What you need to track (but probably don't)

Are your target customers increasingly aware you exist?

Are you getting into more consideration sets?

Do prospects actually see you the way you want to be seen?

Brand awareness increases performance marketing conversion rates up to 2.86x.

Buyers shortlist 5-8 companies as their first step before buying.

Your brand is not what you say you are, but what they say you are.

We'll take the process off your plate, and give you reliable insights at a predictable cadence

The marketers who make excuses about brand measurement are the same ones wondering why their pipeline keeps shrinking. Coincidence? We think not. With Wynter, you'll know exactly how your brand efforts impact your market:

What you get

Wynter brand tracking measures the metrics that put you on buyers’ Day-1 shortlist:

Brand awareness
Buyers instantly name your brand when the category comes up.
Brand preference
Among the brands they know, buyers pick you over all others.
Brand perception
Buyers think highly of your brand and link it to clear, valued advantages.
Share of search
Buyers are including you in early research and shortlist searches.

These and more measured, tracked, and delivered to your inbox throughout the year.

How it works

Wynter is a two-sided marketplace, connecting B2B companies with their target customers.

We have tens of thousands of managers and executives (directors, VPs, C-suite, etc) signed up to share their perspectives with brands.

Raw data

Select the ICP (your category buyers) you want to survey

Inside Wynter, first you define your ICP through the combination of job title/industry/company size.

Raw data

You get the full raw data from survey respondents plus summarized insights.

These are objective, qualitative insights direct from the source, your target market.  

You'll get direct responses from ICPs, mainly free text answers, instead of just rounded up data or bar charts

Insights

Your quarterly brand tracking report delivers:

  • Unaided awareness: Do prospects think of you unprompted when considering solutions?
  • Aided awareness: When shown your brand, do they recognize you?
  • Preference tracking: How do you rank against competitors?
  • Perception analysis: What do prospects think you're good at? (And is it what you want to be known for?)
  • Mental availability: Are you top-of-mind when buying decisions happen?
Graph depicting pain points and frequency of mentions

Why B2B companies choose Wynter for B2B brand tracking

Skip the enterprise research theater. No 6-week 'discovery phase' or mandatory workshop sessions. Just straightforward brand tracking that works while you focus on what matters.

• The best B2B audience access.
We have the highest quality B2B audiences on the planet.
• Set it and forget it. Configure it once, and we keep sending you fresh data on autopilot.
• We do all the work. We handle audience sourcing, surveying, and analysis
• Surprisingly affordable. Traditional agencies charge 3-4x our price for less B2B-relevant data.
• Self-serve: Just log in and see the results. Track progress with regular surveys every 3-6 months.

Price

Set Wynter brand tracking surveys on autopilot, gain clarity on your impact, and confidently prove your brand marketing ROI.

✔ Wynter is the only on-demand B2B brand research platform for B2B
✔ First set of insights delivered within 5 days of signing up
✔ Vetted and verified B2B audiences
✔ Minimum 100 category buyers surveyed (10% margin of error)

Annual

Starting at
$10,000/yr
Best for $20M+ revenue
Book a 30 min demo
  • Brand awareness tracking
  • Brand preference metrics
  • Brand perception score

Quarterly

Starting at
$40,000/yr
Best for large enterprises
Book a 30 min demo
Everything in 2x Yearly, plus:
  • Quarterly brand surveys
  • Custom executive reports
  • Market research consulting