How to do messaging for multiple ICPs

Talking to different types of customers can be tough, especially for horizontal products that serve many needs. Getting your message right can make a big difference in how well your product does.

Moving from one ICP to another is tricky. It’s about making sure every message fits together well and speaks to the right people.

Learn from product marketing experts Anthony Pierri and Peep Laja in a 60-minute session covering:

  • Expanding from one customer group to two or more
  • Talking to multiple customer groups at once
  • Messaging for companies with multiple products
  • Writing home page copy for different audiences

This workshop is packed with practical tips and solutions, and the last 30 minutes are dedicated to answering the audience’s questions.