Imagine being completely confident your new pitch will land before you hand it over to the sales team.
How to do it?
Watch this workshop with Brady Jensen (CEO of Aggregate Insights) to learn all about it.
• Why marketing should talk to the prospects directly. It’s not enough to rely on second hand accounts from people closer to the customer.
• How to talk to the prospects and unveil what they truly care about. You can’t differentiate unless you ask them.
• How to nail the pitch. Prospect-collabs will always beat creative writing exercises.
• How to get sales to trust and value marketing more. Test your hypotheses, show receipts, and stop “certifying” them on your best guess.