Writing copy for data analysts, scientists or engineers can be a daunting task.
Although the usual copywriting rules still apply, some secret sauce is definitely needed.
Watch this workshop with a seasoned conversion copywriter Michal Eisikowitz to learn all about it.
We'll discuss things like
• Why you should focus on features instead of benefits
• What kind of claims resonate with data folks
• What kind of shoppers they are and how to approach it in your copy
And of course, you'll see a lot of real-life examples.