April 9-10, Austin, TX.

Spryng

A B2B SaaS marketing event by Wynter.
Spryng is about learning from fellow marketing leaders.

Interactive roundtables over stuffy keynotes. It's about people and their real experience.

• Should you focus on brand or demand?
• Which tech helps unlock growth today?
• How to get to a differentiated POV?
• How to build a new revenue operating model?
• What do your target customers need to hear to convert?
• What's working for everyone to drive results?

Come, discuss, learn.

Check out the vibe at Spryng

How to win in 2024 and beyond

Lots of companies think they have a sales and marketing execution problem, but they actually have a go-to-market strategy problem.

Reps are not hitting quota and marketers fail at meeting pipeline goals because the go-to-market strategy is off. The differentiated value is vague, the company is going after the same folks as everyone else in the same channels as everyone with messaging that sounds just like everyone else.

To succeed with your go-to-market strategy:

1. Conduct target customer research to know what your ICPs think and want.

2. Differentiate your product to stand out in the crowded market.

3. Carve out a niche where you can be competitive against larger category leaders.

4. Use target customer insights to tailor your messaging and value proposition.

5. Design a GTM strategy with scalable economics, appropriate for your product's price point and market.

This is what Spryng 2024 is all about.

Keynote speakers

Every speaker is also a participant you can hang out and chat with. We facilitate connection making at roundtables.
Peep Laja
CEO
Wynter
As a 3x founder, he's learned a few things about winning.
Kyle Lacy
CMO
Jellyfish
Kyle spent the last 17 years building, scaling, failing, and winning in high-growth software.
Allyson Havener
SVP of Marketing and Community
TrustRadius
With 10 years of experience in high-growth SaaS, Allyson has led brand, content, and integrated marketing.
Anthony Pierri
CO-FOUNDER
Fletch PMM
Anthony helps SaaS companies position their products and translate that to website messaging.
Chris Walker
CEO
Refine Labs
Chris is working on the future of how B2B companies and revenue teams operate.
Alina Vandenberghe
Co-CEO
Chili Piper
Entrepreneur since high school, she co-founded Chili Piper in 2016.
Trinity Nguyen
VP MARKETING
USERGEMS
Trinity enjoys building and executing GTM strategies, winning through revenue alignment, good conversations and good food.
Kathleen Booth
SVP Marketing & Growth
PAVILION
Former agancy leader, now leading marketing at high growth B2B tech companies.
Julien Sauvage
VP, Brand, Content and Product Marketing
CLARI
15+ years of leading product marketing, go to market strategy, and brand within startups and enterprise companies
Devin Reed
HEAD OF CONTENT
CLARI
Devin has figured out how to capture attention and convert it into revenue in the digital world.

Moderators

These people lead discussions at roundtables. Each roundtable is centered around a specific topic, and focuses on what's working for everyone.
Adam Robinson
CEO
RETENTION.COM
Jessica Schanzer
Product Marketing LeaD
KLAVIYO
Mark Huber
vp MARKETING
USEREVIDENCE
Emir Atli
CRO
HOCKEYSTACK
Monique Popli
VP Product MARKETING
CONTENTSQUARE
Tim Davidson
FOUNDER
B2B Rizz
Andrei Faji
DIRECTOR , BRAND AND CONTENT
ascenda
Bertrand Hazard
GTM ADVISOR
LIPION
Dustin Drees
Research strategy
Wynter
Manny Aetabi
SVP of Marketing
EUREKA SECURITY
Erik MacKinnon
HEAD OF REVENUE
WYNTER
Ben Labay
MANAGING DIRECTOR
SPEERO
Marie-Laure Carvalho
CMO
Portnox
Alon Waks
CMO
Hypergrowth Partners
Josh Thomas
SVP Marketing
Madison logic
Casey Carey
CMO
QUANTIVE
Kacie Jenkins
SVP of Marketing
Sendoso
David Vogelpohl
CMO
FastSpring
Alex Poulos
CMO
CROSSBEAM
Victoria Sakal
HEAD OF GROWTH
WONDER
Katie Berg
VP, Marketing
klue
Mychelle Mollot
CMO
knak
Jane Serra
VP, Marketing
wrk
Sophie Buonassisi
VP OF MARKETING
GTMFUND
Julie Neumann
SVP MARKETING
SINCH
Todd Clouser
HEAD OF 
AUDIENCE MARKETING
AUDIENCEPLUS
Corrina Owens
CHIEF EVANGELIST
PURPLE CORK
Andy McCotter-Bicknell
Head of Competitive Intel
APOLLO.IO
Chas Larios
VP MARKETING
ANVIlOGIC
Alex Birkett
Founder
OMNISCIENT
Tamara Grominsky
FOUNDER
PMM CAMP
Andrea Wunderlich
DIRECTOR OF 
PRODUCT MARKETING
MAXIO
John Rougeux
FOUNDER
FLAG AND FRONTIER
Harsha Kalapala
VP PRODUCT MARKETING
ALERTMEDIA
William Chia
VP OF MARKETING
STYRA
Nicole Wojno Smith
VP OF MARKETING
Tackle.io
Kim Winter
VP OF PRODUCT MARKETING
YOTPO
Jordana Mozer
VP REVENUE MARKETING
WAlkme
Sabrina De Veylder
VP MARKETING
RIPPLE
Emily Ritter
VP MARKETING
FRONT
Alex Montas Hernández
EVP HEAD OF MARKETING
BENLABS
Gwen Lafage
VP Marketing, Global Brand and Content
Sinch
Sarah Reece
Director of Demand Generation
orum

It's all about who's in the room

Events are not about presentations, but who's in the room. This room is going to be packed with the brightest, most ambitious B2B marketers fighting the same fight.

Spryng brings together B2B SaaS marketers in a relaxed atmosphere. The goal: high-quality connections between like-minded people.

Whatever problem you're having, many people have had the exact same problems and have long solved them.

We're gonna be mostly outside

Most of hanging out takes place in a cool backyard with picnic tables.

At Spryng, you will:
• meet other SaaS marketers and build your network,
• get ideas to your specific challenges,
• learn what's working for others.

Drinks and chats go until midnight. Leave with a community that will last you a lifetime.


Topics you want to discuss. Hand-curated roundtables

You don't have generic problems, you have very specific problems. Others do too.

That's why we're organizing curated roundtables where you will meet people working on the exact same issues, and learn what's been working for them.

There will be 20+ topics and roundtables you can take part of. Everyone participates and shares. Each discussion is led by an authority practitioner.

Learn how to ...
• make your messaging truly resonate and drive more pipeline
• acquire new prospects and customers who fit the company's ideal customer profile
• stand out with pattern interruption marketing
• secure more budget for paid acquisition programs
• tell better stories in B2B marketing
• craft a strategic narrative and use it effectively
• make your marketing organization move faster and ship more
• run ABM the right way
• use personalization to drive better conversions in B2B marketing
• find new channels to drive more pipeline
• win more deals and bigger deals
• use competitive intelligence to win more deals
• conduct ICP research and use the insights for better marketing
• differentiate your business
• convert more visitors into customers
• understand and measure what's working

Learn what's working really well for everyone (and not), and use those insights to go faster.
We're carving out space in the agenda for hours of conversation and connection on these topics and beyond.

We'll introduce you to people you need to meet

You will get introduced to people who have a similar job at a similar-sized company with a similar GTM motion. So you can exchange notes.

No to stuffy conference rooms. This is an outdoor-first event.

We've rented out a beautiful brewery for the occasion. We're gonna be mostly outdoors. All you can eat and drink included with your ticket.

20-minute keynotes and hour-long discussion roundtables, followed by connection and conversation.

Who should come?

This event is for B2B SaaS marketers.

If you're in product marketing, demand gen, brand or growth marketing at a B2B SaaS company, this is for you. If you value building a strong network over seeing presentations, this is a fit.

If you're interested in

• driving more pipeline,
• working on your go-to-market strategy,
• messaging and positioning,
• marketing as a differentiator,
• experimentation and pattern interruption,

...this is for you.

Spryng is an event where we come together discuss and figure out how to win.

Agenda

April 8: Day 0

5pm-10pm: Conference pre-party at Zilker Brewing.

Address: 1701 E 6th St, Austin, TX 78702

April 9: Day 1

10:00 am

Peep Laja: Opening

How to win in 2024?

10:20 am

Kyle Lacy: The One Framework to Drive Predictable Growth

It's often overlooked but an extremely important part of building a powerful sales & marketing engine. Alignment spans multiple teams but should be owned/championed by marketing.

Join Kyle as he walks you through the CREM de la creme of high-growth marketing. CREM is an acronym for communication, revenue, enablement, and metrics - four of the most critical aspects of revenue alignment.


10:40 am

Trinity Nguyen: How to get noticed by buyers in a world of 30-second attention spans

Being a buyer (and a marketer) in 2024 means dealing with a barrage of information. No wonder buyers are more skeptical and harder to reach.

Trinity will share programs her team has used to cut through the noise to reach buyers and maintain an aligned GTM team.

11:00 am

Break

11:30 am

Discussion roundtable #1

What's working for you right now?

People are grouped to tables of 10 by company size and role. You will learn how your peers from similar-sized companies are driving results.

12:30 pm

Lunch and networking

1:30 pm

Discussion roundtable #2

There are 30 tables - each with a different topic. Choose a topic of interest and join that conversation.

How to

• make your messaging truly resonate and drive more pipeline
• acquire new prospects and customers who fit the company's ideal customer profile
• stand out with pattern interruption marketing
• secure more budget for paid acquisition programs
• tell better stories in B2B marketing
• craft a strategic narrative and use it effectively
• make your marketing organization move faster and ship more
• run ABM the right way
• use personalization to drive better conversions in B2B marketing
• find new channels to drive more pipeline
• win more deals and bigger deals
• use competitive intelligence to win more deals
• conduct ICP research and use the insights for better marketing
• differentiate your business
• convert more visitors into customers
• understand and measure what's working

Learn what's working really well for everyone (and not), and use those insights to go faster.


2:30 pm

Break


3:00 pm

Alina Vanderberghe: Unconventional marketing

Products are easy to copy. Campaigns are easy to copy. Human relationships are HARD to build.

Hear Alina explain how Chili Piper does unconventional marketing, and about the results they're getting.

3:20 pm

Anthony Pierri: How to Position on your Homepage (when you have multiple products & personas)

Positioning for early-stage, single product companies isn't too complicated. But what if you have multiple products that serve many different segments?

We'll cover multiple strategies that help you retain clarity without diminishing the value of your company's offerings.

4:00 pm

Discussion roundtable #3

Different tables on all things messaging, positioning, storytelling, category creation, differentiation, and how it affects our go-to-market.

5:00 pm

Break

5:30 pm

Musical guest: Mic King

Live performance by the formidable battle rapper turned CEO doing entrepreneur rap.

6:00 pm

DINNER, GAMES, DRINKS AND CONNECTIONS until midnight.

Organized fun. This is when the real magic of the conference starts.

April 10: Day 2

10:00 am

Allyson Havener: Building Collective Confidence for Today's Buyer

B2B buying is increasingly about complex group decisions involving many stakeholders over long periods of time. These decisions are fraught with risk, leading buying groups to get stuck with indecision as their fear of “messing up” outweighs their fear of “missing out”.

Join this session with Allyson Havener, SVP of Marketing and Community, TrustRadius to discuss how to help buyers overcome their indecision, brands need to focus on building the collective confidence of buying groups by combining a clear promise to the customer with social proof from credible sources.

10:20 am

Chris Walker: Build Your Strategy with Unified GTM Analytics

How to connect marketing, SDRs & sales performance data into one unified view to make strategic decisions & investment allocations with confidence & clarity.

Practical examples will be delivered and compared against existing common practices.

10:40 am

Break

11:00 am

Discussion roundtable #4

What's working for you right now?

People are grouped to tables of 10 by company size and role. You will learn how your peers from similar-sized companies are driving results.

12:00 pm

Lunch and networking

1:00 pm

Discussion roundtable #5

There are 30 tables - each with a different topic. Choose a topic of interest and join that conversation.

How to

• make your messaging truly resonate and drive more pipeline
• acquire new prospects and customers who fit the company's ideal customer profile
• stand out with pattern interruption marketing
• secure more budget for paid acquisition programs
• tell better stories in B2B marketing
• craft a strategic narrative and use it effectively
• make your marketing organization move faster and ship more
• run ABM the right way
• use personalization to drive better conversions in B2B marketing
• find new channels to drive more pipeline
• win more deals and bigger deals
• use competitive intelligence to win more deals
• conduct ICP research and use the insights for better marketing
• differentiate your business
• convert more visitors into customers
• understand and measure what's working

Learn what's working really well for everyone (and not), and use those insights to go faster.


2:00 pm

Kathleen Booth: The New Social Playbook: An Inside Look at How Pavilion Drives 30% of Its Revenue From Organic LinkedIn

Discover how our team's active engagement and thought leadership on LinkedIn, without paid advertising, contributed to 30% of our annual revenue.

Learn key strategies for differentiating your product and tailoring your go-to-market strategy using insights from organic LinkedIn interactions. Gain actionable insights into leveraging social media for significant business growth and market distinction.


2:30 pm

Julien Sauvage & Devin Reed: 5 Times We Could Get Unstuck with Our CEO

Nothing beats real-life examples, right?That's why you should come hang out with Devin and Julien.

They will share 5 past situations where they got stuck with their CEO - things related to Content Strategy, Category Design, Event Strategy, and Branding.

Through concrete examples, they will explain how they got there, what they did to get unstuck, the lessons they learned - and the impact they ended up having.

3:00 pm

Closing

The official part is over. But the unconference keeps going.

6:00 pm

After party at Greenlight Social

Rooftop bar in the heart of Austin's West 6th.

Address: 720 W 6th Street, Austin, TX 78701. Bring your badge.

Conference venue

Location: Central Machine Works.
4824 E Cesar Chavez St, Austin, TX 78702

Nearby hotels you could stay at:
Heywood Hotel
Mint House at The Hatchery
Frances Modern Inn
East Austin Hotel
Or anywhere downtown. Everything is a short Uber/Lyft ride away.

Musical guest

Mic King
Former formidable battle rapper from Philadelphia, now a family man and successful CEO doing entrepreneur rap.

Tickets are sold out.

April 9-10 at Central Machine Works in Austin, TX.

Sponsors

We're re-imagining event sponsorships. The old model of a booth full of AEs sucks for everyone - the attendees, as well as the salespeople who need to harass people.

The success of event sponsorships is in the intensity of the authentic interactions, true relationship and trust building.

If interested in how you can get meaningful facetime with marketing leaders at Spryng, email [email protected]