Archive

Win beyond the product

Having a great product is not enough to win. Successful strategy today means going beyond the product - and winning on narrative, positioning, messaging, and POV marketing.

100% free. June 8, 2022.
Wynter Games is a monthly virtual event series about finding, understanding, and appealing to customers. Distilled wisdom from the top experts in short 20-min sessions.

Focus your efforts on this

Today most markets are saturated and breaking at the seams. While innovation will always be a strong play, less than 1% of companies are truly innovative. 99% play in existing categories and have tens if not hundreds of direct (often well-funded) competitors. You absolutely need a strong product, but it's not enough anymore.

To win, you need to make smart plays about things beyond the product: how you position it, how you do messaging, and the stories you tell in your marketing.

Wynter Games 13 will teach you how to do these things well.

Speakers

Kathleen Booth
Kathleen Booth
SVP Marketing @Tradeswell
Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Before Tradeswell, she led marketing at several VC-backed B2B SaaS businesses.
Emma Stratton
Emma Stratton
Founder & CEO @Punchy
Emma Stratton is the founder of Punchy, a positioning and messaging consultancy. She helps B2B tech companies differentiate with a clear (and human) narrative, and teaches marketers how to do it too.
Leah Brite
Leah Brite
Head of Product Marketing, Core Product @Gusto
Leah is a Product Marketing leader at Gusto. She helps tech companies successfully launch top notch products through a research backed, data-driven approach.
Rory Woodbridge
Rory Woodbridge
Director of Product Marketing @Pleo
Rory has a decade of experience in product marketing, having worked at big global brands including Google, YouTube and Amazon, plus fast-growing startups like Whereby. He also writes the popular Product Marketer newsletter.

Agenda

10:00 am

CST

TBA

Rory Woodbridge

TBA

10:30 am

CST

Un-muddy your Messaging

Emma Stratton

Marketers know EXACTLY what’s awesome about their tech. They can talk all day about what’s exciting, different, and better about it. So why is so much product messaging vague, unclear, and…boring?  

It’s because effective messaging — making it clear why your product matters — is easier said than done.

So join Emma Stratton as she shares the 3 most common ways we muddy up our messaging — and how to make it crystal clear.

You’ll learn what to look out for, why it happens, and how you can do better (whatever you’re writing).

11:00 am

CST

TBA

Leah Brite

TBA

11:30 am

CST

Beyond the Funnel: Why Media is the Future of Marketing

Kathlen Booth

Strong SEO, clear messaging, great content, and full funnel paid social and search campaigns were all once differentiators but have now become table stakes.

To rise above the noise of today's hyper-competitive marketing landscape and build true scale, brands need to win the hearts and minds of a much broader audience by building trust while educating and entertaining them. Enter B2B media.

From HubSpot to Stripe to Andreesson Horowitz, many of the most successful brands are either acquiring or building B2B media brands. Learn why, and how this strategy can help brands large or small to nail their growth goals and dominate their categories.

Register (free)

Wynter Games is a 100% free event. If you can't make it live, we'll send you the recordings.
The event starts at 10 am CST.