Most everyone is operating in a saturated category. It’s hard to achieve product-based differentiation, few can win on pure innovation.
How to decide on the right strategy to win the game?
Get better results by learning from these heavy-hitters.
Yasmeen is the Founder of Modern Product, a product marketing consulting advisory firm, author of Product Marketing Debunked, and Editor of the publication The Product Launch: Go-to-Market & Product Marketing Tips, where’s she written over 50 articles on Product Marketing with over 100K views. She is the host of the video series "The Essential Go To Market: Tips and Strategies" produced by Sharebird.
Shann Biglione is Head of Strategy at Publicis Media, working on comms strategies for Verizon and GSK. His career has spanned across Europe, Asia and North America, working for Disney, P&G, BMW, Coca Cola, among many others. Shann is co-host of The Overthinkers, a weekly podcast about working in advertising and strategic planning.
Rebecca Sadwick Shaddix is an entrepreneur, startup advisor, and strategic marketing leader responsible for driving revenue strategy for some of the fastest-growing tech companies in the U.S. (according to Inc. 5000). She consults tech companies on positioning, marketing, monetization, and go-to-market strategy as Founder & Managing Partner of Strategica Partners.
Based in Paris, Yannick is currently the Global Product Marketing Director of a hyper-growth Series D, SaaS startup where he overseas market intelligence, growth & profitability, product launches, sales activation, and strategic partnerships across 5 countries.
Asia has been helping SaaS founders from all over the world identify their greatest growth blockers, and overcome them through tried-and-true growth strategies.
Peep is a former champion of experimentation and optimization turned business builder. Now he grows a portfolio of companies. Founder of CXL, Speero, and Wynter.
A growth-focused, marketing executive and entrepreneur with over 25 years of experience building and scaling global marketing teams in Silicon Valley and Europe.
Marketing, strategy, and demand generation executive with 20 year proven track record of driving growth for organizations from start-up to Fortune 500. Extensive leadership in building go-to-market strategy and driving results from top talent, as well as leading cross-functional teams to maximize business impact.
April is a globally recognized leader in positioning.
She advises companies on new product introduction and market positioning, go to market strategy and how that intersects with marketing, product, sales and customer success.
Marcus designs narratives, creates go-to-market strategy, and launches products at HubSpot. Prior to HubSpot he was at Google, bringing AdWords and YouTube products to market. He hosts a podcast for Product Marketers - The Product Marketing Experts, and is the author of Narrative Design for Business.
Louis fights marketing bullshit. He runs a popular marketing podcast, puts on workshops to help companies stand out, and consults on radical differentiation.
Competitive strategy is a complex topic. There's a lot that goes on there, and a lot of theory/background one should know to have a full picture. This talk gives you an easy-to-follow, simplified way to think about competitive strategy, so you can increase your chances of winning.
In this talk, Yannick reveals the top GTM mistakes most B2B companies make and introduces a step-by-step process to create predictable and profitable revenue from product launches.
You're probably familiar with how to define and craft a go-to-market strategy, but what turns a relatively well-considered strategy into a Lovecraftian horror story? Asia Orangio of DemandMaven breaks down the 7 pitfalls of go-to-market strategy so you can avoid them (and so you don't somehow accidentally summon Cthulhu).
Yasmeen will set the stage for the topmost critical questions to ask before you launch a product in the market. She will go through a GTM checklist that will help you understand which questions you should be asking and what to do about it.
As a marketing or product management professional, the pain of building, launching, executing, and managing products and Go-to-Market strategy can sometimes feel like you’re boiling the ocean. When determining your direction, you have to start with understanding the challenges and opportunities within the industry. Starting with a solid strategy and KPIs in place will shape not only success of a launch, but has the ability to propel your products into the market. So where do you begin? In this session, you’ll learn: 1) How to build a proper Go-to-Market strategy and messaging; 2) What Objectives and KPIs you should be tracking; 3) Why investing in a formal intelligence initiative can change the trajectory of your company.
Alison offers her advice on how B2B startups can change their perspectives on competitive analysis—from dread into a process for improvement. Learn how to analyze the competition to improve differentiation messaging and GTM execution.