Archive

How to win with a better go-to-market strategy

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How to compete and win with a better strategy

Most everyone is operating in a saturated category. It’s hard to achieve product-based differentiation, few can win on pure innovation.

How to decide on the right strategy to win the game?

  • How do you decide what game to play, and how to win it?
  • How to balance product/brand/pricing/marketing strategies?
  • How to make the whole organization work in unison to win the game?
  • How do you outcompete the competition?

Get better results by learning from these heavy-hitters.

Hand-picked strategy leaders to learn from

Yasmeen Turayhi

Product Marketing Consultant at Modern Product

Yasmeen is the Founder of Modern Product, a product marketing consulting advisory firm, author of Product Marketing Debunked, and Editor of the publication The Product Launch: Go-to-Market & Product Marketing Tips, where’s she written over 50 articles on Product Marketing with over 100K views. She is the host of the video series "The Essential Go To Market: Tips and Strategies" produced by Sharebird.

Shann Biglione

Head of Strategy at Publicis Media

Shann Biglione is Head of Strategy at Publicis Media, working on comms strategies for Verizon and GSK. His career has spanned across Europe, Asia and North America, working for Disney, P&G, BMW, Coca Cola, among many others. Shann is co-host of The Overthinkers, a weekly podcast about working in advertising and strategic planning.

Rebecca Sadwick

Managing Partner at Strategica Partners

Rebecca Sadwick Shaddix is an entrepreneur, startup advisor, and strategic marketing leader responsible for driving revenue strategy for some of the fastest-growing tech companies in the U.S. (according to Inc. 5000). She consults tech companies on positioning, marketing, monetization, and go-to-market strategy as Founder & Managing Partner of Strategica Partners.

Yannick Kpodar

Global Director of Product Marketing at PayFit

Based in Paris, Yannick is currently the Global Product Marketing Director of a hyper-growth Series D, SaaS startup where he overseas market intelligence, growth & profitability, product launches, sales activation, and strategic partnerships across 5 countries.

Asia Orangio

CEO & Founder at DemandMaven

Asia has been helping SaaS founders from all over the world identify their greatest growth blockers, and overcome them through tried-and-true growth strategies.

Peep Laja

CEO at Wynter, CXL

Peep is a former champion of experimentation and optimization turned business builder. Now he grows a portfolio of companies. Founder of CXL, Speero, and Wynter.

Alison Murdock

Founder and Chief Marketer at Trusted CMO

A growth-focused, marketing executive and entrepreneur with over 25 years of experience building and scaling global marketing teams in Silicon Valley and Europe.

Jordan Weiss

VP and Head of Marketing at Kompyte

Marketing, strategy, and demand generation executive with 20 year proven track record of driving growth for organizations from start-up to Fortune 500. Extensive leadership in building go-to-market strategy and driving results from top talent, as well as leading cross-functional teams to maximize business impact.

April Dunford

Positioning expert, author of "Obviously Awesome"

April is a globally recognized leader in positioning.

She advises companies on new product introduction and market positioning, go to market strategy and how that intersects with marketing, product, sales and customer success.

Marcus Andrews

Product Marketing at HubSpot

Marcus designs narratives, creates go-to-market strategy, and launches products at HubSpot. Prior to HubSpot he was at Google, bringing AdWords and YouTube products to market. He hosts a podcast for Product Marketers - The Product Marketing Experts, and is the author of Narrative Design for Business.

Louis Grenier

Founder at EveryoneHatesMarketers

Louis fights marketing bullshit. He runs a popular marketing podcast, puts on workshops to help companies stand out, and consults on radical differentiation.

Alison Murdock

Founder and Chief Marketer at Trusted CMO
A growth-focused, marketing executive and entrepreneur with over 25 years of experience building and scaling global marketing teams in Silicon Valley and Europe.

Jordan Weiss

VP and Head of Marketing at Kompyte
Marketing, strategy, and demand generation executive with 20 year proven track record of driving growth for organizations from start-up to Fortune 500. Extensive leadership in building go-to-market strategy and driving results from top talent, as well as leading cross-functional teams to maximize business impact.

Yasmeen Turayhi

Product Marketing Consultant at Modern Product
Yasmeen is the Founder of Modern Product, a product marketing consulting advisory firm, author of Product Marketing Debunked, and Editor of the publication The Product Launch: Go-to-Market & Product Marketing Tips, where’s she written over 50 articles on Product Marketing with over 100K views. She is the host of the video series "The Essential Go To Market: Tips and Strategies" produced by Sharebird.

Yannick Kpodar

Global Director of Product Marketing at PayFit
Based in Paris, Yannick is currently the Global Product Marketing Director of a hyper-growth Series D, SaaS startup where he overseas market intelligence, growth & profitability, product launches, sales activation, and strategic partnerships across 5 countries.

Rebecca Sadwick

Managing Partner at Strategica Partners
Rebecca Sadwick Shaddix is an entrepreneur, startup advisor, and strategic marketing leader responsible for driving revenue strategy for some of the fastest-growing tech companies in the U.S. (according to Inc. 5000). She consults tech companies on positioning, marketing, monetization, and go-to-market strategy as Founder & Managing Partner of Strategica Partners.

Shann Biglione

Head of Strategy at Publicis Media
Shann Biglione is Head of Strategy at Publicis Media, working on comms strategies for Verizon and GSK. His career has spanned across Europe, Asia and North America, working for Disney, P&G, BMW, Coca Cola, among many others. Shann is co-host of The Overthinkers, a weekly podcast about working in advertising and strategic planning.

Peep Laja

CEO at Wynter, CXL
Peep is a former champion of experimentation and optimization turned business builder. Now he grows a portfolio of companies. Founder of CXL, Speero, and Wynter.

Asia Orangio

CEO & Founder at DemandMaven
Asia has been helping SaaS founders from all over the world identify their greatest growth blockers, and overcome them through tried-and-true growth strategies.

Agenda

10:00 am

CST

How to Compete and Win: A Simplified Guide to Competitive Strategy

Peep Laja

Competitive strategy is a complex topic. There's a lot that goes on there, and a lot of theory/background one should know to have a full picture. This talk gives you an easy-to-follow, simplified way to think about competitive strategy, so you can increase your chances of winning.

10:30 am

CST

From Product Launches to Predictable Revenue

Yannick Kpodar

In this talk, Yannick reveals the top GTM mistakes most B2B companies make and introduces a step-by-step process to create predictable and profitable revenue from product launches.

11:00 am

CST

The 7 Horrors of Go-To-Market (and other Strategic Horror Stories)

Asia Orangio

You're probably familiar with how to define and craft a go-to-market strategy, but what turns a relatively well-considered strategy into a Lovecraftian horror story? Asia Orangio of DemandMaven breaks down the 7 pitfalls of go-to-market strategy so you can avoid them (and so you don't somehow accidentally summon Cthulhu).

11:30 am

CST

The Most Important Questions to Ask When Building a Go-to-Market Plan

Yasmeen Turayhi

Yasmeen will set the stage for the topmost critical questions to ask before you launch a product in the market. She will go through a GTM checklist that will help you understand which questions you should be asking and what to do about it.

12:00 pm

CST

TBA

Rebecca Sadwick

TBA

12:30 pm

CST

Building a Go-to-Market strategy: How to create & measure marketing success with Competitive and Market Intelligence

Jordan Weiss

As a marketing or product management professional, the pain of building, launching, executing, and managing products and Go-to-Market strategy can sometimes feel like you’re boiling the ocean. When determining your direction, you have to start with understanding the challenges and opportunities within the industry. Starting with a solid strategy and KPIs in place will shape not only success of a launch, but has the ability to propel your products into the market. So where do you begin? In this session, you’ll learn: 1) How to build a proper Go-to-Market strategy and messaging; 2) What Objectives and KPIs you should be tracking; 3) Why investing in a formal intelligence initiative can change the trajectory of your company.

1:00 pm

CST

A Practical, No Drama Approach to Competitive Analysis

Alison Murdock

Alison offers her advice on how B2B startups can change their perspectives on competitive analysis—from dread into a process for improvement. Learn how to analyze the competition to improve differentiation messaging and GTM execution.

1:30 pm

CST

Fireside Chat

Shann Biglione

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