In today's competitive landscape, demand generation is critical when you're looking to attract high-quality leads that actually engage with your brand. And with the pressure to tie marketing to revenue, building demand is more crucial than ever. 100% free. September 21, 2022. 10:30 am CST.
Wynter Games is a monthly virtual event series about finding, understanding, and appealing to customers.
Distilled wisdom from the top experts in short 20-min sessions.
More information coming soon.
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Create need for your product
Most companies focus on promoting what they have to offer without first establishing the need their product promises to fulfill. This is exactly where demand generation comes into play.
To win, you need to build awareness of your ideal customer's problem, show how it might be affecting them, and then move on to positioning your product as the best solution out there. And this is how you make your audience more receptive to sales messaging that comes after that. Wynter Games 14 will teach you how to do exactly that.
Sign up free
Wynter Games is a 100% free event. If you can't make it live, we'll send you the recordings. The event starts at 10:30 am CST.