CAC is only going up, the old playbooks are getting more expensive. B2B companies need to fail faster and learn quicker, they need shorter feedback loops.
You need to constantly uncover new customer segments to serve, new opportunities to pounce on, new channels to tao into. For this, you need research and small-scale experiments before committing large budgets.
The old playbooks get stale fast. Original ideas + research + experimentation is how you land on new playbooks.
Jason is best known for building a highly profitable and scalable growth hacking program at IBM. He also took his growth methodology into the agency space where it continues to scale with SaaS, startup and professional services companies around the U.S.
Fiona is a SaaS product marketing leader focused on increasing the marketing IQ of small businesses, with a personal goal of growing great people into amazing product marketers.
Chris is an international bestselling author and recognized expert in growth hacking and structuring extreme revenue growth. He founded and successfully sold the first growth hacking agency in the Netherlands.
Jeff is a full-stack marketer who can lead both data-driven demand generation and creative product marketing in SaaS companies.
Marketing leader known for building and scaling high-performing teams that accelerate pipeline creation, exceed targets, turn customer insights into positioning and messaging, and leverage data to better inform decisions.
Mark is a B2B marketing leader, brand builder, and copywriter. Since joining Metadata as the first Director of Growth, he’s built a content marketing engine and redefined their overall brand, positioning, and messaging.
April is a globally recognized leader in positioning.
She advises companies on new product introduction and market positioning, go to market strategy and how that intersects with marketing, product, sales and customer success.
Marcus designs narratives, creates go-to-market strategy, and launches products at HubSpot. Prior to HubSpot he was at Google, bringing AdWords and YouTube products to market. He hosts a podcast for Product Marketers - The Product Marketing Experts, and is the author of Narrative Design for Business.
Louis fights marketing bullshit. He runs a popular marketing podcast, puts on workshops to help companies stand out, and consults on radical differentiation.
Get a step-by-step playbook to increase your go-to-market speed by leveraging the assets you already have. You learn to think in a modular way, set up experiments faster, and once it works leverage the learnings with an always-on layer.
Traditional go-to-market strategy focuses on bringing new products to known markets to further unlock opportunities. But what if you can create new business value from the solution you already have? Explore the ways that go-to-market teams can propel growth, market fit, and differentiation through research, experimentation, and strategy—without the need for a product roadmap.
Rebrands are hard. Too much time. Too many cooks in the kitchen. And not enough feedback from the people who matter most. Mark Huber will share his process for nailing Metadata's design and messaging rebrand in three months.
Whether a new product, a new business, or one or the other that's established in an evolving or competitive market, there are several steps you can take to confirm your go-to-market approach with velocity, and backed by data. Learn more about an experimentation framework and the common themes that Jason has used to help SaaS, startups, and enterprise successfully enter a market through strategic testing and an agile approach.