Archive

Go-to-Market Experimentation

Wynter Games 9 is bringing you experimentation wisdom from the best in business.

100% free. October 6, 2021.

Wynter Games is a monthly virtual event series about finding, understanding, and appealing to customers. Distilled wisdom from the top experts in short 20-min sessions.
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How to learn faster for better go-to-market approach

CAC is only going up, the old playbooks are getting more expensive. B2B companies need to fail faster and learn quicker, they need shorter feedback loops.

You need to constantly uncover new customer segments to serve, new opportunities to pounce on, new channels to tao into. For this, you need research and small-scale experiments before committing large budgets. 

The old playbooks get stale fast. Original ideas + research + experimentation is how you land on new playbooks. 

  • What kind of fast research can you conduct to discover new opportunities?
  • How do you design rapid experiments?
  • What does an MVP of a marketing experiment look like?
  • How to hedge your bets and find something that’s likely to work before spending through the nose?
  • How can you launch new products and reposition old ones faster than ever before?

Hand-picked strategy leaders to learn from

Jason Barbato

Sr. Director of Growth @ HYPR

Jason is best known for building a highly profitable and scalable growth hacking program at IBM. He also took his growth methodology into the agency space where it continues to scale with SaaS, startup and professional services companies around the U.S.

Fiona Finn

Product Marketing @ Unbounce

Fiona is a SaaS product marketing leader focused on increasing the marketing IQ of small businesses, with a personal goal of growing great people into amazing product marketers.

Chris Out

Founder @ extremerevenuegrowth.io

Chris is an international bestselling author and recognized expert in growth hacking and structuring extreme revenue growth. He founded and successfully sold the first growth hacking agency in the Netherlands.

Jeff Hardison

Head of Product Marketing @ Calendly

Jeff is a full-stack marketer who can lead both data-driven demand generation and creative product marketing in SaaS companies.

Becky Trevino

VP Product Marketing @ Snow Software

Marketing leader known for building and scaling high-performing teams that accelerate pipeline creation, exceed targets, turn customer insights into positioning and messaging, and leverage data to better inform decisions.

Mark Huber

Director of Growth @ Metadata.io

Mark is a B2B marketing leader, brand builder, and copywriter. Since joining Metadata as the first Director of Growth, he’s built a content marketing engine and redefined their overall brand, positioning, and messaging.

April Dunford

Positioning expert, author of "Obviously Awesome"

April is a globally recognized leader in positioning.

She advises companies on new product introduction and market positioning, go to market strategy and how that intersects with marketing, product, sales and customer success.

Marcus Andrews

Product Marketing at HubSpot

Marcus designs narratives, creates go-to-market strategy, and launches products at HubSpot. Prior to HubSpot he was at Google, bringing AdWords and YouTube products to market. He hosts a podcast for Product Marketers - The Product Marketing Experts, and is the author of Narrative Design for Business.

Louis Grenier

Founder at EveryoneHatesMarketers

Louis fights marketing bullshit. He runs a popular marketing podcast, puts on workshops to help companies stand out, and consults on radical differentiation.

Becky Trevino

VP Product Marketing @ Snow Software
Marketing leader known for building and scaling high-performing teams that accelerate pipeline creation, exceed targets, turn customer insights into positioning and messaging, and leverage data to better inform decisions.

Jeff Hardison

Head of Product Marketing @ Calendly
Jeff is a full-stack marketer who can lead both data-driven demand generation and creative product marketing in SaaS companies.

Fiona Finn

Product Marketing @ Unbounce
Fiona is a SaaS product marketing leader focused on increasing the marketing IQ of small businesses, with a personal goal of growing great people into amazing product marketers.

Mark Huber

Director of Growth @ Metadata.io
Mark is a B2B marketing leader, brand builder, and copywriter. Since joining Metadata as the first Director of Growth, he’s built a content marketing engine and redefined their overall brand, positioning, and messaging.

Chris Out

Founder @ extremerevenuegrowth.io
Chris is an international bestselling author and recognized expert in growth hacking and structuring extreme revenue growth. He founded and successfully sold the first growth hacking agency in the Netherlands.

Jason Barbato

Sr. Director of Growth @ HYPR
Jason is best known for building a highly profitable and scalable growth hacking program at IBM. He also took his growth methodology into the agency space where it continues to scale with SaaS, startup and professional services companies around the U.S.

Agenda

10:00 am

CST

How to Build Modular Go-to-Market Assets to Increase Your Go-to-Market Speed Exponentially

Chris Out

Get a step-by-step playbook to increase your go-to-market speed by leveraging the assets you already have. You learn to think in a modular way, set up experiments faster, and once it works leverage the learnings with an always-on layer.

10:30 am

CST

The Alternative Go-to-Market Strategy

Fiona Finn

Traditional go-to-market strategy focuses on bringing new products to known markets to further unlock opportunities. But what if you can create new business value from the solution you already have? Explore the ways that go-to-market teams can propel growth, market fit, and differentiation through research, experimentation, and strategy—without the need for a product roadmap.

11:00 am

CST

How To Get Your Rebrand Right (Before You Launch It)

Mark Huber

Rebrands are hard. Too much time. Too many cooks in the kitchen. And not enough feedback from the people who matter most. Mark Huber will share his process for nailing Metadata's design and messaging rebrand in three months.

11:30 am

CST

Fireside Chat Q&A: Test, Learn, Iterate, Validate: A GTM Experimentation Framework

Jason Barbato

Whether a new product, a new business, or one or the other that's established in an evolving or competitive market, there are several steps you can take to confirm your go-to-market approach with velocity, and backed by data. Learn more about an experimentation framework and the common themes that Jason has used to help SaaS, startups, and enterprise successfully enter a market through strategic testing and an agile approach.

12:00 pm

CST

How to Know When Your Message Is the Problem

Becky Trevino

12:30 pm

CST

Coming soon

Jeff Hardison

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