The next Wynter Games will be announced shortly.

‍B2B PRODUCT MARKETERS SHARE WITH US:

The biggest lessons learned in 2022

It's been quite a year for everyone, and marketers couldn't be an exception. During 2022, marketing teams had to adjust to a new, ever-changing reality: Priorities switched, budgets dropped, and new retention and acquisition channels opened.
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But what can B2B marketing learn from last year's experiences? Let's reflect back on the past 12 months and clear the way for a successful 2023.
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100% free. November 30, 2022. 10:00 am CST.

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More information coming soon.

Long from copy goes here

Now is the time to not wait

It's easy to fall into the pitfall of sitting on the sideline and waiting until things change or the market improves. And with B2B competition rapidly increasing, a company that stays still is a company that stays behind.

To win, you need to act. And to act you need to take into consideration past successes and failures of the people who've been there or have something on the ball.

We've gathered B2B product marketing practitioners to discuss how B2B marketing teams can set for success in 2023. No matter how optimistic this sounds, the best is yet to come.
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Wynter Games 15 will prove exactly that.
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Speakers

Jeff Hardison

Head of Product Marketing @ Calendly

Jeff is a full-stack marketer who can lead both data-driven demand generation and creative product marketing in SaaS companies.

Swetha Murali

Senior Go-to-Market Manager @Chili Piper

Swetha Murali is a Go-to-market expert with 5+ years of experience across 3 multi-product SaaS companies - Chili Piper, ZoomInfo and Chargebee.

Dave Prager

Head of Brand and PMM @ Front

Dave Prager oversees both Brand & Product Marketing: two domains that pull one’s brain in two very different directions from one meeting to the next.

Gal Perelman

Senior Product Marketing Manager @Lusha

Gal Perelman is an experienced product marketer with over 8 years of experience in B2B marketing.

Inbar Yagur

Director of Content and Product Marketing @Lusha

Inbar Yagur is a film school refugee who has spent the last 12 years living and breathing enablement, product, and content marketing. Over her career, she's taken her love of storytelling and brought it into her passion for product marketing - giving people true value from the content they consume and connecting it to tangible business results.

Maureen West

Senior Director, Content & Product Marketing @Uberflip

Maureen West built her career on translating complex concepts into something audiences can immediately understand, building launch machines, & using data to make decisions.

Elias Rassi

Product Marketing Manager @Upland Software

Eli is responsible for the product marketing strategy for several products in Upland Software's library, supporting the unique go-to-market strategy for each one. He studies the ever shifting market landscape and looks for creative ways to tell great stories.

Whitney Deterding

Product Marketing Strategy Lead @CoSchedule

Whitney has over 10 years of marketing experience in various roles & settings, including an agency, higher education, & software industries. Specific to marketing, Whitney loves crafting copy, digging into data, & truly great storytelling.

Raechel Lambert

Co-founder & VP of Product Marketing @Olivine

Raechel is the co-founder of Olivine. Previously she was a product marketer at Intercom where she brought two products to market (Help Center & Operator). Raechel has helped fast-growing tech companies such as Envoy, LinkedIn, and ServiceNow with go-to-market strategies.

Alfie Gardner

Product Marketing Manager @HowNow

Alfie has a short tenure (1 Year) in Product Marketing, but a long history of connecting people to products. He's working on building the Product Marketing function at HowNow, an ed-tech startup based in London. He previously worked in Customer Success - collaborating with customers and getting stuff done.

Sign up free

Wynter Games is a 100% free event. If you can't make it live, we'll send you the recordings.
The event starts at 10:00 am CST.

10:00-10:20 am CST Dave Prager
10:20-10:40 am CST Swetha Murali
10:40-11:00 am CST Gal Perelman
11:00-11:20 am CST Inbar Yagur
11:20-11:40 am CST Jeff Hardison
11:40- 12:00 pm CST Raechel Lambert
12:00-12:20 pm CST Megan Jeromchek
12:20-12:40 pm CST Alfie James
12:40-1:00 pm CST Maureen West
1:00-1:20 pm CST Elias Rassi