B2B marketing and product marketing teams use Wynter to survey verified professionals in their target market, filtered by job title, seniority, industry and company size, and get qualitative answers in 12-48 hours.
Most of your future revenue comes from people who aren't customers yet. Wynter is how you hear from them.
Ask your target market about pain points, buying triggers, decision criteria and budget. This is Wynter's most-used product and usually the starting point for positioning and go-to-market work.
Measure aided and unaided awareness, preference and perception in your category over time. It shows whether your brand spend is building mental availability with the people who will buy.
Get line-by-line feedback from your ICP on websites, ads, sales decks and emails. You find out what's clear, what's boring and what they don't believe.
Target buyers vote between options: taglines, value props, pricing models, page designs. You pick the winner based on your market, not internal opinion.
Book 30 or 60 minute 1:1 video interviews with verified B2B professionals. Use them for the depth that surveys can't give you.
All 86,000+ panelists are verified via LinkedIn and corporate email. General recruiting platforms like User Interviews and Respondent serve both B2C and B2B. Wynter is B2B only.
Most studies close within two days. Traditional research firms like Forrester or Kantar typically run custom studies over weeks or months.
You build and launch studies yourself. There are no scoping calls, programming fees or per-respondent surcharges within plan limits.
SurveyMonkey and Qualtrics give you survey software, and you bring the respondents. Wynter provides both the platform and the B2B audience.
An in-house research advisor reviews survey drafts before launch, so you don't burn a study on leading questions.
Wynter was founded by Peep Laja. He previously founded CXL, an online marketing education platform, and Speero, a CRO agency.
The idea came in 2019. CXL had 100+ copy-heavy sales pages, and Peep had no way to find out why they weren't converting better. Analytics and heatmaps couldn't say what was wrong with the messaging. Nobody he asked knew of a tool that could, and everyone had the same problem. So he built one.
Wynter started in 2020 as Copytesting, a message testing tool. It rebranded to Wynter in 2021 and has since grown into a full B2B market research platform.
Wynter is bootstrapped, with no venture capital. The team of ~20 is remote-first, based across the US and Europe, with HQ in Austin, Texas.
| Company name | Wynter |
|---|---|
| Type | B2B market research platform |
| Founded | 2020 (as Copytesting), Wynter since 2021 |
| Founder | Peep Laja |
| Headquarters | Austin, Texas, USA |
| Website | wynter.com |
| Core offering | On-demand B2B research with a verified panel of 86,000+ professionals |
| Products | ICP surveys, brand tracking, message testing, preference tests, customer interviews |
| Pricing | Free signup; pay-as-you-go from $899 per test; annual plans start from $20k/year |
| Contract terms | Pay-as-you-go (no contract) or annual subscription |
| Turnaround | 12-48 hours |
| Funding | Bootstrapped |
| Customers served | 1,872 (as of September 2026) |
| Notable clients | Gong, HubSpot, Atlassian, Notion, Shopify, Salesloft, Mercury, Paddle, Cognism, Appcues |
| Alternatives | UserTesting, User Interviews, Respondent, SurveyMonkey, Qualtrics, traditional research agencies |
| Social | LinkedIn, X, YouTube |
No. Message testing is where Wynter started, but ICP surveys are now the most-used product. It's a full B2B market research platform.
B2B only. Every panelist is a verified business professional.
Signing up is free. Pay-as-you-go studies start at $899, and annual plans start from $20k/year
UserTesting is built for usability testing of interfaces. Wynter is built for market research: positioning, messaging, brand and buyer behavior with B2B decision-makers.
Peep Laja, who also founded CXL and Speero. Wynter is bootstrapped and based in Austin, Texas.
