Target customer surveys for B2B.

Survey your target customers about the problems your product solves. Or conduct brand awareness surveys to learn about your mental availability building efforts and category buyer preferences.

Use the insights as the foundation for your messaging and revenue strategy.

Learn how an audience thinks about the problems you solve.

Survey your target B2B customers and learn what they want as well as how they want it.

What are the top pains points they want to solve? What are their goals and what progress are they looking to make?

If you know what your customers want and how they want it, you can craft highly relevant and effective marketing.

While your competitors use generic, broad messages, you can be laser-targeted and use the voice of your customers in your messaging.

Wynter Buyer Intelligence Survey results. Examples of an open ended survey question and a scale question.

Where does the audience come from?

We have our own B2B panel

Our proprietary B2B audiences are made up of engaged professionals from various industries and roles who provide insightful responses to your questions. All are hand-validated so you can target by title, seniority, industry, and company size.

Get answers to business questions like:

The faster your feedback loops, the bigger your advantage.

What are the top 3 pains they want to avoid?

What's their desired gain?

How are they choosing vendors?

What are my ICP's main doubts or questions when buying this product?

Start seeing your product the way your customers see it.

Classic build-measure-learn feedback loops are too slow for today's world.

Faster feedback loops are critical to winning. If your competitor's feedback loops are 24 hours, but you take weeks to listen to the signals, they have a huge advantage.

This advantage could be yours.

Speeding up market feedback loops provides a massive edge. Going async will help a lot.

Slow way: Talk to people in your target market one by one. Takes weeks and months.
Fast way: Survey people in your target market in bulk with a click. Takes one or two days.

Not only is buyer research via 1:1 interviews and campaign testing slow and expensive, but it also just doesn't ever get done right.

Why? It's considerably difficult to do. Plus, it's intimidating to reach out to people.

That's why asynchronous buyer surveys via Wynter are the optimal solution to save you time and strengthen your feedback loops

How to set up a target customer survey

Screenrecording of all the available Wynter audiences

Screenrecording of adding audience segmentation filters when setting up a Wynter test

Screenrecording of choosing between different Wynter test types: like a Full page messaging test, Buyer intelligence survey, preferecnce test, value proposition test. Selecting the buyer intelligence survey

Setting up the survey using pre-made question templates. Choosing the right template based on your research goal (JTBD, Pains and gains, etc.) and customizing the questions to fit your exact case.

Setting up the survey by writing your own custom questions from the scratch.

Run a target customer survey

Learn how your audience thinks of the problems you solve.

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Scott Tousley

Head of Marketing

HubSpot

We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.