B2B buyer intelligence survey

If you know what are the pains your customer is trying to solve and what the desired gains are, you can do highly effective marketing. Buyer intelligence surveys by Wynter help you learn exactly this.

Learn how audience thinks about the problems you solve

Survey people in your target audience and learn what they want, how they want it.

What are the top pains they want to solve? What are their desired gains, the progress they're looking to make?

If you know what your customers want and how they want it, you can craft highly relevant and effective messaging.

While your competitors use generic, broad messages, you can be laser-targeted and use voice of the customer language in your marketing.

Wynter Buyer Intelligence Survey results. Examples of an open ended survey question and a scale question.

Get answers to business questions like:

The faster your feedback loops, the bigger your advantage.

What are the top 3 pains they want to avoid?
What's their desired gain?
How are they making decisions around choosing vendors?
What are my ICP's main doubts or hesitations when buying [X]?

Start seeing your product the way your customers see it.

Classic build-measure-learn feedback loops are way too slow for today's world.

Faster feedback loops are critical to winning. If your competitor's feedback loops are 24 hours, but you take weeks to listen to the signals, they have a huge advantage.

On the flip side, this advantage could be yours.

Speeding up market feedback loops is a massive advantage, and going async will help a lot.

  • Slow way: Talk to people in your target market one by one. Takes weeks and months.
  • Fast way: Survey people in your target market in bulk with a click.

Not only is buyer research via 1:1 interviews and campaign testing slow and expensive, but it also just doesn't get done.

Why? It's considerable pain in the ass to do. It's also scary to reach out to people. That's why asynchronous buyer surveys via Wynter is the optimal way for most.

How to set up a buyer intelligence survey with Wynter?

Where does the audience come from?

Our proprietary B2B panel is made up of engaged, professionals from various industries and roles who provide insightful responses to your research questions. All validated through LinkedIn. Target by title, seniority, industry, and company size.

For consumer audiences we tap into various reputable panel recruitment APIs.
Read more here

Run a customer development survey

Learn how your audience thinks of the problems you solve.


We uncovered a handful of unknown insights and recurring themes from our Wynter research. It's been incredibly valuable. I'd highly recommend Wynter as a way to dive deeper into the 'why' when analyzing website or onboarding funnel points of confusion.
Scott Tousley
Head of Marketing
HubSpot