A/B testing is great, but it's a measurement tool.
1. Most web pages don't get enough transaction volume to run statistically meaningful tests. As a ballpark, you need 700-1000 signups/month/URL to run a valid experiment.
2. Even if you have that volume, A/B testing will only tell you whether B is better than A and by how much. It doesn't tell you why or what about the messaging is resonating (or not).
Wynter gives you qualitative data on what aspects of your messaging hit home or miss the mark. Plus, you'll understand what gets your audience to nod their head vs. roll their eyes.
If you run an experimentation program, you can use the data from Wynter to inform your A/B test hypotheses.
We have our own B2B audiences. It's the highest-quality B2B panel on the planet. Growing in size daily.
The panel is always growing because we're actively recruiting people to join it. Professionals can sign up and be part of it here.
We recruit our audience by working with the communities they're part of. For example, if we need more business intelligence managers to join our panel, we go to communities where BI people hang out and get them to sign up.
Everyone on our panel is hand-verified and validated. We know a lot of things about them - their current (and previous) title, who their employer is (industry, headcount). They're all authenticated against their LinkedIn profile.
Insights you love or money back
The quality of our audiences is our business. Without it, we couldn't exist. We vet each audience member one by one, manually (we won't disclose their identity though - otherwise our business would be destroyed by SDRs).
We guarantee high quality insights or give you your money back.
Appcues increased their visit to trial conversion rate by 73% after making changes using the insights they got from Wynter.
Wynter is designed to be used on any pages with direct response copy. While most use it on their web pages, you could also upload images of any creative (print ads, mockups, wireframes, etc).
These are pages that try to get people to take an action: sign up, purchase, click a button, and so on. The goal is to increase the conversion rate of those pages.
It's not designed for informational content like blog posts or newsletters.
While there are similarities, there are also many differences.
User testing is primary about usability: how easy it is to perform certain tasks on the website. It typically offers little insight on messaging and its resonance.
Message testing is about the messaging and surrounding design elements.
Messaging influences conversion rates a lot more than usability.
We do offer user testing with B2B audiences as well.
The standard in qualitative research is that it takes 12-13 responses to reach saturation. Meaning, whether you survey 13 or 130 people, the number of insights/themes you get is the same.
Read more here