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Location: TBA
Pick up your badge, eat food, drink coffee.
Opening with Peep Laja and Erik MacKinnon.
Every tool has every feature. Winning on more/better features is a transient advantage at best. So what do you do when you're very similar to other players in the market?
You're competing on your story.
Matthew Dicks is the world's number 1 storyteller. 52-time Moth GrandSLAM champion. His 2 books on storytelling, Storyworthy and Stories Sell, are incredible. He's giving a keynote on storytelling for business. Teaching everyone in the room how to do it.
Coffee and conversations.
Matthew is picking 3 attendees from the room and creating a business story for them. Live. In front of everyone.
You get to see how a winning business story gets built. Or you can volunteer, so the world's greatest storyteller helps build your story.
People are grouped to tables of 8 by company size and role. You will learn how your peers are approaching storytelling, you get ideas on how they're doing it, and you share your takes.
Everyone is grouped by title and company size, so you're sitting with peers. You get front-row access to unfiltered truths about what is actually working in the market right now, and get to share your lessons learned.
What's working, what's changing with AI search.
Yanay will share a few case studies from personal experience:
* How to do a full rebrand into AI without just saying “AI-powered”
* Step-by-step guide to making field marketing + influencer marketing the new high-ROI acquisition channel
* How to structure your team differently for each target
We have the party going at the venue until midnight. This is when the real magic of the conference starts.
Eat food, drink coffee.
How to win on messaging in the age of AI and sameness.
Anthony and Rob will take a few companies from lame to great in front of everyone, using their experience and target customer insights.
Coffee and conversations.
People are grouped to tables of 8 by company size and role. You will learn how your peers from similar-sized companies are solving the same problems you are working on.
Every attendee fills out a survey before coming to the event. In this round people are grouped by interest in a specific topic they indicated in that survey.
Talk topic announced shortly.
Talk topic announced shortly.
We can chill at the venue for an hour for chats and drinks.
After everyone's had dinner somewhere in town, we'll reconvene for the Spryng after party.
Location TBA.
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