Join us at Spryng for an interactive workshop where we’ll walk you through the Fletch positioning process, using a real company as a case study.

You’ll gain hands-on experience identifying and shaping positioning options and translating them into compelling homepage copy.

• Identify potential positioning elements that resonate with your target audience.
• Package and shape these elements into clear, strategic positioning options.
• Develop leading messaging to effectively support your chosen positioning.
• Translate your messaging into impactful, conversion-focused homepage copy.

Walk away with practical skills to elevate your positioning and messaging game.

Level up your research skills in this hands-on workshop. Discover practical methods to gather insights that lead to more credible marketing decisions. Walk away with simple, actionable tools to help you ask the right questions, tease out valuable answers, and take aligned, data-driven action.

Topics include:

• Aligning research with your business to ensure relevance and impact.
• Selecting the right research methods to optimize your time and resources.
• Practical tips on market research tools and recruiting research participants.
• Spotting meaningful patterns in your data and separating signal from noise.
• Efficient ways to analyze data and translate insights into smart action (with tips on using AI).
  

Pick up your badge, eat food, drink coffee.

Opening with Peep Laja and Erik McKinnon.

Making decisions when all the information is readily available, when the path ahead is clear and there is no external interference, is easy. Unfortunately, it is the rare exception rather than the common rule.

Far more frequently, firms must face a highly interconnected world shrouded in a mist of uncertainty in which it is immensely difficult to know how to act. Not only is there perpetual change, but the pressure of finite resources also means that they cannot afford to stand still.

To make matters worse, old models often prove useless in this new reality, and despite the promises made by emerging technologies, companies still struggle to survive, let alone prosper.

In this keynote, internationally renowned strategic management and complex systems expert JP Castlin reveals why we face the challenges that we face, explains what to do when we don’t know what to do, and illustrates how to create a high-performing, innovative, resilient, and adaptive organization that can thrive in any environment.

People are grouped to tables of 8 by company size and role. You will learn how your peers from similar-sized companies are solving the same problems you are working on.

People are grouped to tables of 8 by company size and role. You will learn how your peers from similar-sized companies are solving the same problems you are working on.

How knowing what your ICP thinks, wants and needs can be your superpower.

People are grouped to tables of 8 by company size and role. You will learn how your peers from similar-sized companies are solving the same problems you are working on.

Evening entertainment. Attendee websites are getting roasted live on the stage. Yes, yours too.

We have the party going at the venue until midnight. This is when the real magic of the conference starts.

Eat food, drink coffee.

How Docebo went upmarket and won.

How to acquire customers through LinkedIn content, thought leadership ads, cold email and weekly live shows.

People are grouped to tables of 8 by company size and role. You will learn how your peers from similar-sized companies are solving the same problems you are working on.

People are grouped to tables of 8 by company size and role. You will learn how your peers from similar-sized companies are solving the same problems you are working on.

Things you can copy and do the same.

We've booked a whole bar just for us.