Join us at Spryng for an interactive workshop where we’ll walk you through the Fletch positioning process, using a real company as a case study.

You’ll gain hands-on experience identifying and shaping positioning options and translating them into compelling homepage copy.

• Identify potential positioning elements that resonate with your target audience.
• Package and shape these elements into clear, strategic positioning options.
• Develop leading messaging to effectively support your chosen positioning.
• Translate your messaging into impactful, conversion-focused homepage copy.

Walk away with practical skills to elevate your positioning and messaging game.

Level up your research skills in this hands-on workshop. Discover practical methods to gather insights that lead to more credible marketing decisions. Walk away with simple, actionable tools to help you ask the right questions, tease out valuable answers, and take aligned, data-driven action.

Topics include:

• Aligning research with your business to ensure relevance and impact.
• Selecting the right research methods to optimize your time and resources.
• Practical tips on market research tools and recruiting research participants.
• Spotting meaningful patterns in your data and separating signal from noise.
• Efficient ways to analyze data and translate insights into smart action (with tips on using AI).
  

Pick up your badge, eat food, drink coffee.

Opening with Peep Laja and Erik McKinnon.

Making decisions when all the information is readily available, when the path ahead is clear and there is no external interference, is easy. Unfortunately, it is the rare exception rather than the common rule.

Far more frequently, firms must face a highly interconnected world shrouded in a mist of uncertainty in which it is immensely difficult to know how to act. Not only is there perpetual change, but the pressure of finite resources also means that they cannot afford to stand still.

To make matters worse, old models often prove useless in this new reality, and despite the promises made by emerging technologies, companies still struggle to survive, let alone prosper.

In this keynote, internationally renowned strategic management and complex systems expert JP Castlin reveals why we face the challenges that we face, explains what to do when we don’t know what to do, and illustrates how to create a high-performing, innovative, resilient, and adaptive organization that can thrive in any environment.

People are grouped to tables of 8 by company size and role. You will learn how your peers from similar-sized companies are solving the same problems you are working on.

People are grouped to tables of 8 by company size and role. You will learn how your peers from similar-sized companies are solving the same problems you are working on.

Market research is great—until it’s just another deck gathering dust. In this session, Andrea Wunderlich dives into how to operationalize brand research and turn it into meaningful action. Learn how to shift strategy, reallocate budgets, and inform demand gen campaigns and messaging using insights that actually matter. Walk away with practical examples and fresh ideas for making your brand research work as hard as you do.

Speak to a researcher in any large organization and ask them their top frustration. Most will tell you it's action and impact as a result of the work they do.

This problem goes far wider and deeper than just individual researchers getting their work stuffed into a drawer, it's a systemic problem with the way companies decide to solve problems, and validate that they've been solved.

Stewart shows how he solves this big hairy business problem, by making research actionable, connected to your experimentation program, and most importantly, to the $$$ outcomes it drives.

People are grouped to tables of 8 by company size and role. You will learn how your peers from similar-sized companies are solving the same problems you are working on.

Evening entertainment. Attendee websites are getting roasted live on the stage. Yes, yours too.

We have the party going at the venue until midnight. This is when the real magic of the conference starts.

Eat food, drink coffee.

A detailed look at tactical examples that helped Docebo grow its enterprise pipeline. Get a look behind the scenes at rebuilding their enterprise digital presence based on robust audience insights. No fluff, just practical tactics for enterprise marketing.

In the age of AI, relationships and brand are all we have left. Social media is set up to amplify the voices of people - not companies. I'll share my playbook for creating a Personal Brand Flywheel that was the secret behind my 0-100k LinkedIn followers in 18mo and growing RB2B from $0-$4m ARR in 9mo.

People are grouped to tables of 8 by company size and role. You will learn how your peers from similar-sized companies are solving the same problems you are working on.

People are grouped to tables of 8 by company size and role. You will learn how your peers from similar-sized companies are solving the same problems you are working on.

Building and scaling marketing demands more than your standard marketing strategy. Carol shares her playbook for achieving outsize results with actionable tactics and examples to elevate your marketing strategy, humanize demand generation, and scale efficiently.

Brand as a Growth Catalyst: Why brand investment is the foundation of scalable demand.

Don't pay to play: The wonder of word of mouth, leveraging customer advocacy and building trusted community to amplify your reach.

ABM and Personalization: How to create high-impact, account-focused campaigns that resonate with your ideal customers.

We've booked a whole bar just for us.