Wynter VS Kantar

Wynter vs Kantar

Wynter is the only platform with fast, on-demand responses from verified B2B decision-makers in your ICP.

Feature

Wynter

Kantar

Audience origin

Verified B2B professionals only

Broad consumer & general panels

Audience quality

LinkedIn verified & manually vetted

Self-reported

Setup required

Self-serve set up a test in <15 minutes

Heavy implementation & training

Speed to insight

12-48 Hours

3–7 Days (Standard)

Data format

Raw Feedback + Actionable Insights

Complex dashboards & PDF reports

Pricing

Transparent, pay-as-you-go, or subscription-based

Hidden, high entry point and managed service

Get qualitative insights from your target customers

One platform for message tests, ICP surveys and brand tracking for B2B companies

Create messaging that truly resonates

Create messaging tests to ensure you resonates deeply with your audience.

Research your target audience

Run customized surveys to understand your target audience needs, pain points and priorities.

Track your brand performance

Conduct quarterly, bi-annual, or annual brand tracking research to track your brand performance.

Get an always-on ICP Pulse

Subscribe to a monthly rich, qualitative insights from 50 target customers within your ICP.

Wynter subscription pricing

On-demand brand and market research for B2B

✔ Unlimited seats
✔ Results 12-48 hours
✔ All test and survey types available
✔ Vetted and verified B2B audiences
✔ No platform fee, only pay for insights

Pro

$20,000/yr

20,000 credits

Elite

$32,000/yr

27,000 credits + research advisory.

Book a 30-min demo to discuss options

These marketers use Wynter to get their buyer insights

B2B companies in SaaS and ecommerce turn to Wynter to build messaging that works.

Book a demo

Roy Povarchik

Director of Growth

Lunar.dev

The company that I was using it with is dev-oriented product (API Consumption Management) targeting software architects. It's very hard to get the audience attention let alone feedback. By using Wynter I was able to check my messaging and value prop in zero time and really get in-depth reactions that helped us better tune our messaging, understand what concepts need to be refined and quickly iterate. These is something that would've taken use weeks/months to do without Wynter.

Kyle Coleman

CMO

Copy.ai

I was hired at Copy.ai to lead the company's transition from PLG to a traditional enterprise GTM. We needed to attract entirely different personas with a wholly different set of messaging. And with the AI space moving as fast as it is, I needed to move as quickly as possible. Wynter was my springboard. I got incredibly valuable feedback and confidently rolled out the messaging that re-launched the company.