How to use AI in your positioning(now that everyone has AI)

“AI-powered” no longer tells a buyer why to pick you. Learn the three ways B2B companies handle AI in their positioning, and which one fits your product.

• ✓Pick your path: a new AI category, AI as your differentiator, or no AI in the headline at all
• ✓See how Asana, Intercom, Drata, HockeyStack and others position AI on their homepages
• ✓Know when “AI” in your headline helps, and when it makes you sound like everyone else

Anthony Pierri

Co-founder, Fletch PMM

Peep Laja

Founder & CEO, Wynter