Synthetic research by Wynter: coming in 2027

We're building a synthetic research model trained on real answers from verified B2B professionals. It launches in 2027.

Join the early access list to be among the first to try it.

Join the early access list

Leave your details and we'll let you know when synthetic research opens in 2027:
Synthetic research is coming to Wynter in 2027

Wynter is a market research platform for B2B tech marketers. Our panel has 86,000+ verified B2B professionals, and human studies return results in 12 to 48 hours.

Now we're building a synthetic research product on top of that.

How it works: the model is trained on real Wynter survey responses. Every one of those responses comes with a known job title, industry and company size, so the model learns from answers tied to real roles, industries and company sizes.

Pick a B2B persona, for example a mid-market CIO at a B2B SaaS company, and the model predicts how that persona would answer your question.

How we're validating it: before launch, Wynter's AI team is testing the model against real human panels. The goal is for the model's multiple-choice answers to overlap with what real panels answer.

How it fits with human research: synthetic research is a companion to human research, not a replacement. Use it for fast early reads on messaging and survey questions. When a decision needs verified buyers, run a human study on the same platform.

Launch is planned for 2027. Join the early access list above and we'll let you know when it opens.