Original research studies by Wynter
We survey verified marketing, product, and revenue leaders on what they actually do and what's going on inside mid-market to large B2B enterprises. All studies shared with you, free.
We survey verified marketing, product, and revenue leaders on what they actually do and what's going on inside mid-market to large B2B enterprises. All studies shared with you, free.
100 Directors, VPs, and Heads of Marketing on AI cuts, shadow AI, and the leaders who don't use AI themselves.
Read study →May 2026 · 100 marketing leaders
101 PMMs on battlecards that expire in 90 days, sales freestyling, and LLMs replacing dedicated CI tools.
Read study →May 2026 · 101 PMMs
50 VPs and CEOs on the #1 pricing regret (underpricing), why nobody owns pricing, and how 90% let competitors set their pricing.
Read study →April 2026 · 50 leaders
101 CMOs on how AI replaced Google for vendor discovery, peer communities as the real buyer's guide, and GEO/AEO budget lines.
Read study →February 2026 · 101 CMOs
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