Access to hard-to-reach B2B audiences starts with making it easy for qualified professionals to join the panel.
Not everyone wants to use the same sign-up provider. That can be especially true for senior or niche professionals who may be more selective about connecting a personal professional account.
Qualified professionals can create a Wynter participant account using LinkedIn, Google or email and password, then continue through the profile and verification steps required for participation.
The change is about giving people a choice of entry method, not lowering the standard for joining the panel. Verification and profile requirements still apply.
Reducing unnecessary signup friction helps Wynter build and retain a broader pool of qualified professionals, including people from senior and niche audiences. That supports our ability to reach the right people when a customer needs them.