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Developers aren't regular B2B SaaS buyers.
They have specific roles in the buying cycle, precise pain points and different ways of adopting tools.
Most companies miss this completely. They push generic marketing at technical teams and wonder why nothing sticks.
This masterclass led by Paige Paquette and Ceci Stallsmith reveals:
• The top mistakes marketers make with developer audiences when growing a technical product
• How to make the developer champion an indispensable partner in your sales and marketing motions
• The critical difference between sales-led vs. product-led growth approaches
Plus insight into the best practices for contributing to the developer community without appearing transactional.
