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83% of marketing fails for one stupid reason.
Our 2025 data from how C-suite leaders are buying software exposes exactly where you're getting it wrong.
Peep Laja (CEO) and Erik MacKinnon (Head of Revenue) are delivering the top insights in this 30-minute session to show you:
• Where C-suite leaders actually begin their buying journey (spoiler: it's not where you're putting your marketing dollars)
• The decision patterns no one's talking about that are quietly killing your deals
• Fresh Wynter survey data that contradicts what most "experts" are telling you about B2B SaaS marketing
