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September 3, 2025

Humans + AI agents: The new GTM playbook

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Revenue per employee pressure is skyrocketing. The old GTM playbook tells you to do more with less. More campaigns, more content, more activities. But that's exactly what's broken.

Most teams use AI just for writing better content. They're missing the real transformation. AI agents that plan, act, and learn are becoming digital employees at 1% the cost of a human per action. The companies winning? They're building their competitive moat with humans and agents working together.

Alina Vandenberghe, co-founder of Chili Piper, will break down how this changes everything and why creativity and trust are becoming more valuable than ever.

This 30-minute masterclass reveals:

• How to cut through the noise with both AI efficiency and human creativity

• Why "humans + agents = competitive moat" is the new reality for GTM teams

• How to design human-in-the-loop processes that actually work