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May 7, 2025

Principles for messaging alignment

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One common problem that product marketers face? Getting everyone on the same page with their messaging.

When teams disagree about messaging, it often reveals a deeper issue in their GTM strategy: the company hasn’t clearly decided who they’re talking to and what they should be saying.

That’s where messaging alignment comes in, and Christian Capdeville has found a way to solve this for good.

This 30-minute masterclass reveals:

• The three core challenges of messaging misalignment and how you can overcome them

• Why setting the right limitations actually speeds up messaging alignment

• How to break through the internal echo chamber trap