Subscribe to future workshops
In a world where:
• 10 years of brand equity can vanish overnight
• Legacy brands outperform new ones by 4:1
• Marketing budgets get wasted on the wrong audiences
… getting your brand research right matters more than ever.
While most companies watch their expensive brand studies and research gather dust, market leader Maxio discovered an approach that turned their brand crisis into an opportunity by developing a framework that transformed their brand research into measurable results.
This masterclass led by Andrea Wunderlich reveals:
• The exact framework they used to increase brand awareness by 5% in a crowded market
• Understanding where your real brand equity lives (it's not where you think)
• Insight into the research approach that saved them $230,000 while delivering more actionable insights
