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As we head into 2026, partnerships aren’t a nice-to-have for SaaS companies anymore, they’re a core driver of a high-performing revenue engine. The challenge is proving their impact.
Chloe Tse, Director of Content Marketing at PartnerStack, and Martha Whiting from Wynter will share findings from their joint research with 100 B2B SaaS senior leaders, research that quantifies what’s working, and what’s not, in B2B partnerships.
This 30-minute masterclass reveals:
• How one cold email turned into a full research report, 10 additional content assets, and a long-term content flywheel
• The biggest lessons from our research and the outlook for partnerships in 2026
• Why 69% of companies are increasing partnership investment in 2026
