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Traditional SEO is losing its edge. Even ranking #1 on Google doesn't guarantee the traffic it used to.
AI overviews are answering questions directly in search results and ChatGPT has become many people's go-to for quick answers. Nowadays, potential customers are getting their information from AI-generated summaries instead of clicking through to websites.
The old approach of targeting keywords and waiting for organic traffic isn't delivering like before.
Search strategy needs to adapt, and Kevin Indig is here to share his expertise and guide you through this shift.
This 30-minute masterclass reveals:
• The new influence-first KPIs: Share of Voice, Influential Impressions and holistic Visibility
• Fresh evidence on how different generations scan, trust and validate AI answers
• Why AI overviews taking ~76% of clicks means ranking #1 no longer drives traffic (and old SEO metrics don’t cut it anymore)
