Building a PMM operating system in Claude
Most teams still start every AI task with a blank prompt. They explain the audience, messaging, proof points, and brand rules again each time. In this practical workshop, Eran Kinsbruner will show you how to turn your team’s knowledge and judgment into a reusable PMM system in Claude.
Join Eran Kinsbruner, Vice President of Product Marketing at Checkmarx. He will show how his team uses Claude Projects, Skills, and source files to create accurate, consistent work without rebuilding the context for every request.
In this practical session, you will learn:
- How to organize context, repeatable methods, and approved source material
- How to build Claude Skills that choose the right inputs, create the asset, and check the work
- How to keep claims, messaging, and attribution current as your strategy changes
You'll walk away with:
- A structure for organizing narrative, proof, personas, competitive intelligence, customer evidence, and output rules
- A five step plan for turning one recurring PMM task into your first working Claude Skill
- Rules that help your team create accurate, consistent work without starting over each time
100% free. Wednesday, September 16th, 2026
8:00 am PT | 10:00 am CT | 11:00 am ET
