Chase Doelling helped build a research engine that moved call conversion 14%.
Original research doesn't have to die the week it ships. Run it on a cadence and it becomes a GTM engine that feeds sales conversations, enablement, and content.
Join Chase to learn how to choose a research question your sales team will reuse, run the work on a recurring cadence, and turn each report into pipeline.
Chase is Co-Founder and GTM Principal at Sandcastle Labs. Learn how to run recurring research that ends up in sales calls instead of dying the week it ships.
In this practical session, you will learn:
• How to pick a research question sales will actually reuse, not a vanity report
• How to run it on a recurring cadence without it turning into a 6-month project
• How to turn findings into pipeline: talk tracks, enablement, and content sales can send
You'll walk away with:
• A simple system for a recurring industry report your GTM team can repeat
• A checklist for what belongs in the report vs what stays in the appendix
• A plan to launch the first edition and keep the next ones shipping
Chase Doelling | Co-Founder and GTM Principal at Sandcastle Labs
