$45,000 a month for weird ideas: how PostHog does marketing
Most B2B marketing teams say they want to stand out. Few put money behind it.
PostHog does. Its “Do More Weird” value comes with a $45,000 monthly budget for unconventional ideas.
Joe Martin was PostHog’s first marketing hire and employee #10.
He’ll explain how that approach shaped a company now valued at over $1.6 billion.
Join us for an unfiltered conversation about:
• How Joe got from journalism into marketing, and why most of PostHog's early hires came from similarly odd paths
• What Do More Weird means in practice, including how PostHog spends its $45,000 monthly budget
• Q&A for the rest of the hour
You'll walk away with:
• A sense of what a real budget for strange ideas buys, and what it doesn't
• How PostHog hires marketers and why it looks beyond the usual talent pool
• Plenty of time to ask Joe your questions
100% free. Thursday, August 27th, 2026
08:00 am PT | 10:00 am CT | 11:00 am ET
