$45,000 a month for weird ideas: how PostHog does marketing
Every B2B marketer says they want to stand out. PostHog put a monthly budget on it. Their first marketing hire shows you what $45k/month of weird actually buys.
PostHog ranked on Google for "feet pics." On purpose.
They sold action figures of their CEO. Rewrote their data processing agreement as a fairy tale.
Built DeskHog, a physical desk toy, and shipped it to customers.
None of this was a rogue intern. "Do more weird" is a PostHog company value, and anyone at the company can spend it.
It's working.
PostHog's ARR roughly doubled in the past year, the company is valued at over $1.6 billion, and Battery Ventures clocked their CAC payback at 5 days.
Join us for an unfiltered conversation about:
• How ideas get pitched, funded, and shipped -- the #do-more-weird channel and the "Council of Weird"
• Real projects with real outcomes: what took off, what flopped, and why they kept going anyway
• How to make the case for a weird budget at your company without getting laughed out of the room
You'll walk away with:
• A sense of what a real budget for strange ideas buys, and what it doesn't
• How PostHog hires marketers and why it looks beyond the usual talent pool
• Plenty of time to ask Joe your questions
100% free. Thursday, August 27th, 2026
08:00 am PT | 10:00 am CT | 11:00 am ET
