B2B market research services, without the agency timeline.
Wynter Elite and Wynter Black are market research services for B2B tech marketers. A research advisor or a dedicated strategist designs your studies, recruits from 86,000+ verified B2B professionals, analyzes the results and tells you what to do next.Results come back in 12 to 48 hours from launch, not after a six-week discovery phase.
What’s the hardest part of your job right now?
“Trying to stay ahead of competitive intel, scaling positioning to make it usable and actionable, ensuring sales uses the assets and reports back on if it was useful or not”
Director, Product Marketing
Market research services come in four shapes. Pick the shape first.
Market research services are done-for-you research: someone else designs the study, finds the right respondents, runs fieldwork and turns answers into decisions. In B2B, the hard part is the respondents. A VP of Marketing at a 500-person software company will not fill out a $2 survey, so any service is only as good as its access to real buyers.
Most buying mistakes happen when teams compare across these four types instead of within one.
| Type | What you get | Typical timeline | How it's priced | Best for |
|---|---|---|---|---|
| Full-service research agency | Study design, fieldwork, analysis and a presentation. | Several weeks to a few months | Per project, often five or six figures | One big strategic question with no in-house help. |
| Panel and recruiting provider | Access to respondents. You design the study and analyze it. | Days to weeks | Per completed survey or interview | Teams that already employ researchers. |
| Expert network | Paid calls or short surveys with senior specialists. | Days to weeks | Per call, or an annual subscription | A handful of deep conversations with hard-to-reach people. |
| Platform with a managed service (Wynter Elite and Black) | A verified B2B panel plus researchers who design, launch and analyze your studies. | 12 to 48 hours per study, from launch | Annual plan with research credits | Ongoing research on messaging, ICP, positioning and brand. |
What Wynter's market research services actually do for you.
With Elite and Black, research stops being a task on your team's list. The work below is done by Wynter's research team, with your team reviewing and approving before anything goes live.
A research roadmap
Black teams start each quarter with a live planning session that turns your go-to-market roadmap into a prioritized 12-week research plan.Study design and materials
We draft the survey, screener or interview guide with your team's input. You approve before launch.Recruiting verified buyers
Respondents come from 86,000+ B2B professionals verified at signup, targeted by job title, seniority, company size and industry. Black adds custom recruiting for hard-to-reach segments.Setup and launch
We build the project in Wynter, handle setup, and launch when you approve. No platform training required.Analysis and reporting
We pull decision-ready findings out of the data and walk you through what to do next, not just what people said.Ongoing advice
A private Slack channel for research and messaging questions as they come up. On Black, your strategist replies the same day.Wynter Elite vs. Wynter Black: how much research you hand off.
Elite gives you an advisor and a set number of fully managed projects. Black gives you a strategist who runs the whole research program. Pro is listed for comparison: it is the self-serve plan, where your team runs studies on the platform.
| Pro (self-serve) | Elite | Black | |
|---|---|---|---|
| Annual price | $20,000 | $40,000 | $100,000 |
| Research credits per year | 20,000 | 27,000 | 70,000, plus 10,000 bonus credits in year 1 on a 2-year contract |
| Who you work with | Your own team | A dedicated research advisor | A senior research strategist embedded with your team |
| Fully managed projects | None | Up to 6 a year | Every project |
| Quarterly research roadmap | No | No | Yes, a live 12-week planning session |
| Survey, screener and interview guide writing | You write them | On managed projects | On every project |
| Analysis and reporting | Platform reports | On managed projects | On every test, plus monthly updates and a quarterly written summary |
| Private Slack channel | No | Yes | Yes, same-day replies from your strategist |
| Competitive and market insights | No | No | Periodic, as signals emerge |
| Priority panel access and custom recruiting | No | No | Yes |
| Results turnaround | 12 to 48 hours | 12 to 48 hours | 12 to 48 hours |
Which one fits.
You have a product marketer who can run day-to-day tests, and you want expert help on the few studies a year that carry the most weight: a repositioning, a new segment, an annual brand benchmark.
You need a research function, not a research tool. Nobody on your team has the hours or the training to plan, write, run and analyze studies every month, and leadership wants a written read-out each quarter.
How much do market research services cost?
Agency projects are priced per study and often run to six figures. Wynter's managed plans are priced per year, and the research itself is paid for with credits. When Maxio shopped a single brand awareness study at major research firms, the quotes came back between $100,000 and $240,000. They ran it with Wynter for a little over $15,000, then ran it again a year later to track the lift.
On Wynter, 1 credit buys $1 of research on every plan. That makes the price of the service itself easy to see: it is the plan price minus the credits it includes.
| Plan | Annual price | Research credits | What the rest buys | Studies at $1,599 each |
|---|---|---|---|---|
| Pro | $20,000 | 20,000 | Nothing extra. Self-serve. | About 12 |
| Elite | $40,000 | 27,000 | $13,000 for an advisor, Slack access and up to 6 managed projects | About 16 |
| Black | $100,000 | 70,000 (80,000 in year 1 on a 2-year contract) | $30,000 for a dedicated strategist running the whole program | About 43 |
What moves the cost of a study.
Who you target and how many. Senior leadership audiences cost more per response than specialists, and larger samples cost more than small ones. The pricing calculator shows the credit cost of any study before you commit.
Without a plan.
Pay-as-you-go needs no contract, but each test costs about 1.5 times the subscription price, and there is no research team attached. It suits a one-off test, not a research program.
A quarter with Wynter Black, step by step.
Plan the quarter
A live session turns your launches, campaigns and open questions into a prioritized 12-week research plan.Draft, approve, launch
Your strategist writes the survey or interview guide, you approve it, and Wynter builds and launches the project.Results and read-out
Verified buyers respond, and your strategist walks you through the findings and what to change.Research update
What we learned, what changed, and what to test next, kept in step with your roadmap.Written summary for leadership
The leadership-ready version: what was tested, what we learned, and what to act on.The B2B research a managed program usually covers.
Every study type on the platform is available on Elite and Black. These are the ones B2B marketing teams hand off most.
| Study | The question it answers | Learn more |
|---|---|---|
| ICP and buyer research surveys | What are our buyers' pains, triggers and decision criteria, in their own words? | Target customer surveys |
| Message testing | Do buyers understand, believe and care about what our homepage or campaign says? | Message testing |
| Brand tracking | Do buyers in our category know us, and how do we compare with competitors over time? | Brand tracking |
| Preference testing | Which of two value propositions, headlines or designs wins with our buyers, and why? | Preference testing |
| Landing page and pricing page tests | Where does the page lose the buyer, and do they understand the pricing and see the value? | Landing page testing |
| Market and thesis validation surveys | Is there real demand for this product, segment or launch before we commit budget? | Research playbook |
Used by marketing teams at 1,833+ B2B companies.
"I was hired at Copy.ai to lead the company's transition from PLG to a traditional enterprise GTM. We needed to attract entirely different personas with a wholly different set of messaging. Wynter was my springboard."
Kyle Coleman, CMO, Copy.ai"We have to do market research to validate our strategic direction. This is the fastest, cheapest way to do market research."
Andrea Wunderlich, Head of Product Marketing, MaxioWhen Wynter is the wrong market research service.
You sell to consumers.
Our panel is B2B professionals only. For consumer research, a general-population panel will be cheaper and better.You need advanced pricing models.
We don't run conjoint analysis, MaxDiff or Van Westendorp pricing studies, and we don't do win-loss interviews. A specialist agency is the right call there.You need in-person fieldwork.
Wynter runs online surveys and tests. For in-person focus groups or on-site ethnography, use a field agency.You have one question, once.
A single study does not need a $40,000 plan. Run it pay-as-you-go, or on Pro if a few more will follow.Your whole market is a few hundred accounts.
If every possible buyer is on a named account list, talk to them directly. Interviews with those accounts will beat any panel.Questions buyers ask before signing.
Is Wynter a market research agency?
No. Wynter is a B2B research platform with its own verified panel. Elite and Black add a research team on top, so you get the service of an agency with the speed and per-study cost of a platform.
Who actually does the research?
On Elite, a dedicated research advisor and Wynter's research team run up to 6 fully managed projects a year and advise on the rest. On Black, a senior research strategist is embedded with your team and handles every project from design to read-out.
Can we survey our own customers?
Yes. Running tests with your own panel, such as customers or an email list, is free on Wynter. Credits are only used for Wynter's panel.
How do credits work?
1 credit equals $1 of research. A study that costs $1,599 uses 1,599 credits. You can spend credits on any study type and any seniority level, and change the mix during the year.
What is the contract?
Elite and Black are annual plans. Black on a 2-year contract keeps year 2 at $100,000 with no increase and adds 10,000 bonus credits in year 1.
Get a research team without hiring one.
Book a 30-minute call. We'll look at the decisions on your roadmap, show you what the first quarter of research would cover, and tell you whether Elite or Black fits. Plans from $40,000 a year.
