< Workshops
February 17, 2026
08:00 am PT | 10:00 am CT | 11:00 am ET

$0 to $10M ARR: How HeyReach built a brand on customer advocacy

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Most B2B marketing is self-centered. Brands spend millions talking about their own features, their own "solutions," and their own awards. But in a world of high skepticism and rising CAC, the most powerful growth lever isn't your own voice; it’s the voices of your customers.

Join Vukasin Vukosavljevic, CMO at HeyReach, for a deep dive into how they hit $10M ARR in just 29 months with 55%+ profitability. Vuk will break down the exact strategy they used to stop "selling" and start promoting their customers; turning successful users into a high-authority brand advocacy engine.

Join us for a 30-minute masterclass revealing:

  • The Word-of-Mouth Potential Framework: How to shift your focus from simple user conversion to a "User Win Rate" that naturally creates vocal brand promoters.
  • The "Outbound Outliers" Strategy: How to identify your most successful customers and build a content engine around their results, putting them on a pedestal to build your brand’s credibility.
  • The Expert & Creator Blueprint: How to recruit and promote your top users as "Certified Experts," giving them the platform to get leads while they act as your most effective sales force.
  • Beyond the Case Study: How to move from boring, static testimonials to a dynamic "spiderweb" of customer voices across LinkedIn, YouTube, and partner networks.