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The SEO playbook you mastered? It's due for an update.
AI overviews are answering questions directly in search results. ChatGPT has become the default for quick answers. Perplexity is where people go for research. Your potential customers are getting their information from AI-generated summaries instead of clicking through to websites.
While your competitors chase algorithm updates and technical SEO fixes, the real game has shifted to brand gravity: becoming so synonymous with your category that AI systems can't help but mention you.
It's about building the kind of brand presence that makes you inevitable, and Alex Birkett is here to show you exactly how to engineer this shift.
This 30-minute masterclass reveals:
• How to audit your brand visibility in AI (and why some companies appear by name while others never surface)
• The compounding effect of brand touch points and why brand is the ultimate moats
• Three practical “swings” that move a brand from invisible to inevitable
