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In B2B, buyers choose brands they trust. Without a moat, you're just another vendor in the consideration set.
While most companies treat reviews as a checkbox, the winners transform them into competitive advantages. They understand that when buyers research options, social proof is their primary trust signal.
Sydney Sloan, CMO at G2, reveals how to weaponize reviews into your strongest competitive defense, the kind that keeps you top-of-mind and off the chopping block.
This 30-minute masterclass reveals:
• How buyer behavior has changed in the age of AI
• The influence of LLMs on your reviews
• How to build your brand on G2
