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Many marketers struggle to show how brand awareness efforts create real business value.
The problem? Traditional ROI metrics simply don't tell the complete story.
Dale Harrison has cracked the code and developed a tried-and-tested framework for measuring brand success.
This masterclass reveals:
• The reasons ROI metrics fail to capture the full impact of brand marketing
• Effective methods to track changes in brand awareness over time
• Why measuring what sticks in people's minds matters more than immediate returns
