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92% of B2B buyers choose from the brands they thought of on day one. If you're not top of mind, you've already lost.
Most B2B brands are forgettable. And buyers don't buy from brands they can't remember.
The brands that win? They show up in ways that stick. When buyers think category, they think of them first.
Global Director of Brand and Content, Andrei Faji is here to show you how to shift from branding as aesthetics to branding as strategic behavior. The kind that gets you remembered, recommended, and chosen.
This 30-minute masterclass reveals:
• Why most B2B “branding” misses the mark and how to shift from campaign-thinking to brand-building behaviors
• How to design for memorability and meaning across the full customer journey
• How to use inventive thinking and behavioral frameworks to turn ordinary moments into brand recall triggers
