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If you market to DevOps and software engineers, the challenge is real:
• 86% of developers use ad blockers
• Documentation and peer reviews trump marketing content by 4:1
• Technical teams make buying decisions in private Slack channels
...traditional B2B marketing metrics have become false signals.
Yet market leaders like Elastic, VMware, and TestRail are seeing their content actively shared by DevOps teams, turning engineers into advocates, and shortening sales cycles.
This masterclass led by Dev Basu reveals:
• The "Deep vs Wide" Strategy: how top DevOps vendors are getting deep engagement
• The critical messaging shift that helps individual contributors convince their gatekeepers
• How flipping your content strategy is generating more qualified leads than traditional case studies
• How to get your content shared in technical Slack channels
• What actually drives DevOps buying decisions
Featuring real campaigns and metrics from companies that successfully broke the code on DevOps marketing.
