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If you’re thinking about rebranding, the risks are real:
Rebrands can take a year or more - and many fail
Customers don’t always want change - even when companies think they do
Big redesigns can backfire - remember Tropicana’s $30M mistake?
…without the right research, a rebrand can be an expensive guess.
This masterclass led by Bianca Dragan reveals:
• The "evolution vs. revolution" dilemma: how successful brands determine the right level of change
• How testing your rebrand components can save hundreds of thousands in implementation costs
• The crucial pre-work playbook that helps teams convince skeptical executives with data, not opinions
